A digital human is a computer-generated virtual representation of a person that uses artificial intelligence, natural language processing and lifelike visuals to simulate human behavior, expressions and interactions. These digital entities are designed to look, sound and communicate like real humans, often in 3D or photorealistic form, enabling natural and emotionally responsive engagement. The primary purpose of a digital human is to enhance human-computer interaction by offering realistic, personalized and emotionally intelligent experiences.
The digital human market consists of sales by entities (organizations, sole traders and partnerships) of digital human with whom users interact virtually via devices such as smartphones, computers, virtual reality (VR)/augmented reality (AR) headsets, or kiosks, employed for customer support, content creation, interactive marketing, brand ambassadorship, training simulations, or companionship.
The global digital human market was valued at $6,785.11 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 37.00%.
Growing Adoption Of Artificial Intelligence (AI)
During the historic period, the growing adoption of artificial intelligence (AI) drove the growth of the digital human market. The adoption of artificial intelligence (AI) refers to the integration of intelligent algorithms and language-based technologies into systems and processes to enable machines to understand, interpret and respond to human language in a way that enhances decision-making, automation and user interaction. Growing demand for intelligent automation and human-like interactions across industries is driving the increasing adoption of artificial intelligence (AI) and natural language processing (NLP). Digital human enhances artificial intelligence (AI) and natural language processing (NLP) by providing realistic, interactive interfaces that facilitate more natural, human-like communication between machines and users. For instance, in October 2024, according to the Department for Science, Innovation and Technology, a UK-based government department, in 2023, AI companies brought in over $19 billion (£14 billion), of which 32% $6 billion (£4.5 billion) came from dedicated AI companies and 68% $13 billion (£9.7 billion) from diverse companies. Therefore, the growing adoption of artificial intelligence (AI)drove the growth of the digital human market.
Transforming Customer Engagement With AI-Powered Avatars
Companies operating in the digital human market are developing innovative products such as digital human solution to enhance user interaction, improve customer support and deliver more personalized and engaging experiences across digital platforms. A digital human solution is an AI-powered platform that creates lifelike virtual avatars capable of simulating human interactions through voice, facial expressions and gestures to enhance communication in customer service, sales, training and other digital experiences. For instance, in January 2025, Topview AI, a Singapore-based technology company, launched "Product Avatar," an innovative digital human solution that transforms e-commerce marketing by eliminating the need for real human models. By simply uploading a product image, merchants can instantly generate AI-powered digital avatars to showcase products with synchronized voiceovers in over 28 languages. Offering customizable poses and access to models from over 1,000 regions, the solution streamlines video production, reduces marketing costs and enhances promotional efficiency, ushering in a new era of AI-driven e-commerce engagement.
The global digital human markets is fairly fragmented, with large number of players operating in the market. The top 10 competitors in the market made up 14.63% of the total market in 2023.
Digital Human Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global digital human market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for digital human? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The digital human market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider digital human market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by application and by end-user.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by application and by end-user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for digital human providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Product Type: Interactive Digital Human Avatar; Non-Interactive Digital Human Avatar
- 2) By Technology: 3D Scanning; 3D Modelling; Natural Language Processing (NLP); Natural Language Generation (NLG); Artificial Intelligence (AI)
- 3) By Application: Virtual Agents; Virtual Assistants; Virtual Influencers; Virtual Companions; Virtual Characters
- 4) By Industry: Gaming; Entertainment; Banking, Financial Services And Insurance (BFSI); Information Technology (IT) And Telecommunication; Education; Automotive; Advertisement; Health And Sports; Other Industries
- Companies Mentioned: Epic Games Inc; Nvidia Corporation; Microsoft Corporation; Meta Platforms Inc; Amazon.com Inc
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; digital human indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.