PUBLISHER: The Business Research Company | PRODUCT CODE: 1849547
 
				PUBLISHER: The Business Research Company | PRODUCT CODE: 1849547
An endpoint protection platform (EPP) is a comprehensive security solution designed to safeguard endpoint devices, such as computers, mobile devices, and servers, from various cyber threats. These platforms generally incorporate multiple technologies to prevent, detect, and respond to malware, ransomware, phishing attacks, and other cyber threats.
The primary components of an endpoint protection platform include both the platform itself and associated services. An EPP provides a holistic security solution to protect endpoints such as computers, laptops, smartphones, tablets, and servers from a range of cyber threats. It is deployed across various enforcement points, including workstations, mobile devices, servers, point of sale (POS) terminals, and more, and offers different deployment options such as on-premise, cloud, and hybrid. EPPs are utilized by both large enterprises and small to medium-sized enterprises (SMEs) across diverse industries, including banking, financial services, and insurance (BFSI), healthcare, government, IT and IT-enabled services, telecommunications, manufacturing, retail and e-commerce, energy and utilities, education, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The endpoint protection platform market research report is one of a series of new reports from The Business Research Company that provides endpoint protection platform market statistics, including endpoint protection platform industry global market size, regional shares, competitors with a endpoint protection platform market share, detailed endpoint protection platform market segments, market trends and opportunities, and any further data you may need to thrive in the endpoint protection platform industry. This endpoint protection platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The endpoint protection platform market size has grown rapidly in recent years. It will grow from $5.17 billion in 2024 to $5.71 billion in 2025 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to growth in remote work, increasing investments in cybersecurity, growth in advanced persistent threats, increasing focus on protecting critical infrastructure, and rising number of zero-day vulnerabilities.
The endpoint protection platform market size is expected to see rapid growth in the next few years. It will grow to $8.49 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to rising cyberattacks, increasing enterprise security, increasing number of small and medium enterprises, rising number of connected IOT devices, and rising adoption of mobile devices. Major trends in the forecast period include technological advancements, integration of AI, adoption of cloud-based EPP, zero trust security models, and IoT devices.
The forecast of 10.4% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs on software patching tools and foreign antivirus engines is expected to hamper U.S. endpoint protection platforms, leading to slower updates and reduced malware detection rates. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing frequency of cyberattacks is expected to drive the growth of the endpoint protection platform market. Cyberattacks involve malicious activities by individuals, groups, or organizations aimed at compromising, damaging, or gaining unauthorized access to computer systems, networks, or data. The rise in cyberattacks is due to factors such as growing digital transformation, the sophistication of attack methods, the increased value of data, vulnerabilities in software and systems, and a lack of cybersecurity awareness. An endpoint protection platform is essential for defending against these threats by providing a multi-layered security approach that includes detection, prevention, response, and remediation. For example, in November 2023, the Department of Defense, an Australian government agency, reported over 94,000 cybercrime incidents during the financial year 2022-2023, reflecting a 23% increase from the previous year. This surge in cyberattacks is fueling the growth of the endpoint protection platform market.
Leading companies in the endpoint protection platform market are focusing on developing advanced solutions, such as cloud-managed service provider (MSP) security solutions, to enhance threat detection, improve response times, and deliver comprehensive security coverage. Cloud-managed MSP security solutions involve a range of security services and technologies offered by a managed service provider to protect cloud-based environments. These solutions help organizations secure their cloud infrastructure, applications, and data from various cyber threats while ensuring compliance with industry standards and regulations. For instance, in March 2024, Bitdefender, a Romania-based cybersecurity firm, launched GravityZone Cloud MSP Security Solutions. This comprehensive cybersecurity platform is designed specifically for managed service providers and integrates multiple layers of advanced threat prevention and detection technologies, including next-gen antivirus (AV), endpoint detection and response (EDR), and managed detection and response (MDR) services, all within a unified security framework. GravityZone Cloud MSP Security Solutions are available in various tiers Secure, Secure Plus, and Secure Extra, each providing top-tier protection with options tailored to meet MSP customers' specific needs, compliance requirements, and budget constraints.
In September 2024, Absolute Security, a US-based computer and network security firm, acquired Syxsense Inc. for an undisclosed amount. This acquisition is intended to enhance Absolute Security's Cyber Resilience Platform by integrating Syxsense's automated endpoint and vulnerability management capabilities. Syxsense Inc. is a US-based software company that focuses on automated solutions for endpoint and vulnerability management.
Major companies operating in the endpoint protection platform market are Microsoft Corporation, Oracle Corporation, Honeywell International Inc., Broadcom Inc., Palo Alto Networks Inc., Fortinet Inc., OpenText Corporation, Check Point Software Technologies Ltd., Trellix Inc., McAfee Corp., CrowdStrike Holdings Inc., Elastic N.V., FireEye Inc., Sophos Group plc, ESET spol. s r.o., Netskope Inc., Qualys Inc., Acronis International GmbH, SentinelOne Inc., VMware Carbon Black Inc., F-Secure Corporation, Amazon Web Services Inc., Deep Instinct Ltd., Comodo Group Inc., AppGuard Inc., Emsisoft Ltd., Kaspersky Lab ZAO
North America was the largest region in the endpoint protection platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the endpoint protection platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the endpoint protection platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The endpoint protection platform market consists of revenues earned by entities by providing services such as endpoint detection and response, application control, patch management and threat intelligence. The market value includes the value of related goods sold by the service provider or included within the service offering. The endpoint protection platform market also includes sales of antivirus software, firewall software, endpoint security suites, data encryption software and web filtering software. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Endpoint Protection Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on endpoint protection platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for endpoint protection platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The endpoint protection platform market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
 
                 
                 
                