PUBLISHER: The Business Research Company | PRODUCT CODE: 1849553
PUBLISHER: The Business Research Company | PRODUCT CODE: 1849553
Generative artificial intelligence (AI) in e-Learning refers to the application of AI systems that can create new, personalized educational content and experiences. It offers a variety of transformative applications in eLearning, improving both the educational process and the administrative functions within online learning environments.
The primary delivery modes for generative AI in eLearning include online learning platforms, mobile applications, and virtual reality (VR) and augmented reality (AR). Online learning platforms are digital environments designed to deliver, manage, and provide access to educational content and courses via the internet, often incorporating interactive tools, multimedia resources, and communication features to enhance the learning experience. These technologies enable applications such as content creation, adaptive learning, assessments, feedback, and tutoring systems. The end-users of these AI-driven solutions include students or individuals, educators or trainers, and educational institutions.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The generative artificial intelligence (AI) in e-Learning market research report is one of a series of new reports from The Business Research Company that provides generative artificial intelligence (AI) in e-Learning market statistics, including generative artificial intelligence (AI) in e-Learning industry global market size, regional shares, competitors with a generative artificial intelligence (AI) in e-Learning market share, detailed generative artificial intelligence (AI) in e-Learning market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) in e-Learning industry. This generative artificial intelligence (AI) in e-Learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The generative artificial intelligence (ai) in elearning market size has grown rapidly in recent years. It will grow from $5.19 billion in 2024 to $5.88 billion in 2025 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to increasing internet penetration, growth in online education platforms, rising demand for personalized learning experiences, reduction in hardware costs, and improving cloud computing.
The generative artificial intelligence (ai) in elearning market size is expected to see rapid growth in the next few years. It will grow to $9.77 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to the expansion of 5G technology, advancements in edge computing, growth in corporate training programs, the rise of adaptive learning technologies, and emphasis on lifelong learning and upskilling. Major trends in the forecast period include advancements in machine learning algorithms, enhancing interactive content, gamification of learning experiences, integration of AI with blockchain for credentialing, and growth in AI-driven content creation tools.
The forecast of 13.5% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Generative AI in eLearning could face adoption hurdles as tariffs raise costs of smart learning platforms and imported virtual instructors, reducing accessibility for remote learners. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing adoption of online learning platforms is expected to drive the expansion of generative artificial intelligence (AI) within the e-learning market in the future. Online learning platforms refer to digital tools or systems designed to deliver educational content and facilitate learning via the internet. The rise in these platforms is fueled by the increasing demand for flexible, accessible, and cost-effective education that utilizes advanced technology to provide diverse and personalized learning experiences. Generative AI enhances online learning by producing customized content, automating feedback, and creating interactive experiences, which improve engagement, learning efficiency, and scalability. For example, in August 2024, data published by the National Center for Education Statistics revealed that in 2022, approximately 10 million college students enrolled in at least one online course. Thus, the increased adoption of online learning platforms is propelling the growth of generative artificial intelligence (AI) in the e-learning market.
Key players in the generative AI e-learning market are developing cutting-edge solutions, such as generative artificial intelligence training tools, to offer employees realistic, AI-driven practice scenarios and personalized feedback. These tools train AI models to generate new, original content by analyzing extensive datasets, enabling the creation of innovative outputs such as text, images, or audio based on identified patterns and structures. For instance, in October 2023, Learning Pool, a UK-based learning technology firm, introduced AI Conversations, which utilizes GPT-4 technology to generate realistic, customizable responses for various workplace scenarios. This tool provides detailed, personalized feedback and scalable practice opportunities, addressing common communication challenges and enhancing management skills across different industries.
In May 2024, Accenture PLC, an Ireland-based professional services company, acquired Udacity for an undisclosed amount. This acquisition enhances Accenture's LearnVantage by integrating Udacity's digital education expertise, improving industry-specific training, and supporting clients in achieving business value within the evolving AI economy. Udacity, a US-based online learning platform, offers generative AI training courses.
Major companies operating in the generative artificial intelligence (AI) in e-Learning market are Google LLC, Microsoft Corporation, Amazon Web Services, International Business Machines Corporation (IBM), NVIDIA Corporation, Adobe Inc., Pearson plc, Canva, Skillsoft, Duolingo Inc., Edmentum Inc., Kahoot, Stability AI, Cohere, Hugging Face Inc., Jasper AI INC., Quizlet Inc., Carnegie Learning Inc., Khan Academy, OpenAI, DreamBox Learning, Character AI, Anthropic PBC, Smart Sparrow, Writesonic Inc.
North America was the largest region in the generative artificial intelligence (AI) in e-Learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in e-Learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the generative artificial intelligence (AI) in e-Learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The generative artificial intelligence (AI) in e-Learning market includes revenues earned by entities by providing services such as translation services, virtual assistants, proctoring, and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Generative Artificial Intelligence (AI) In Elearning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on generative artificial intelligence (ai) in elearning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for generative artificial intelligence (ai) in elearning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The generative artificial intelligence (ai) in elearning market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.