PUBLISHER: The Business Research Company | PRODUCT CODE: 1888389
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888389
Premium bottled water refers to high-quality water, often mineral-rich or sourced from artesian origins, packaged in bottles and sold at a higher price point than standard bottled water. It is sourced, processed, and bottled to ensure exceptional taste, purity, and strong brand appeal. It provides consumers with an elevated hydration experience that emphasizes health, luxury, and lifestyle value.
The primary source types of premium bottled water include spring water, mineral water, purified water, well water, alkaline water, and carbonated water. Spring water is obtained from underground formations that naturally emerge at the surface or are accessed through boreholes, undergoing minimal processing to maintain its natural purity. Packaging formats include plastic bottles, glass bottles, cartons, and bag-in-box options, and the product is offered in flavor varieties such as flavored water, infused water, electrolyte-enhanced water, functional water, and unflavored options. Distribution channels include online retail, supermarkets and hypermarkets, convenience stores, vending machines, health stores, and restaurants and cafes, serving end users such as health-conscious individuals, fitness enthusiasts, affluent consumers, families with children, corporate clients, and customers in the travel and tourism sector.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.
The premium bottled water market research report is one of a series of new reports from The Business Research Company that provides premium bottled water market statistics, including the premium bottled water industry global market size, regional shares, competitors with the premium bottled water market share, detailed premium bottled water market segments, market trends, and opportunities, and any further data you may need to thrive in the premium bottled water industry. This premium bottled water market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The premium bottled water market size has grown rapidly in recent years. It will grow from $31.92 billion in 2024 to $35.39 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. Growth during the historic period can be linked to increasing health and wellness awareness, rising disposable incomes, urbanization and evolving lifestyle patterns, a growing preference for mineral and natural spring water, and the expansion of the retail and hospitality industries.
The premium bottled water market size is expected to see rapid growth in the next few years. It will grow to $52.73 billion in 2029 at a compound annual growth rate (CAGR) of 10.5%. Growth in the forecast period can be attributed to the shift toward eco-friendly and recyclable packaging, innovations in functional and flavored water products, the rise of e-commerce and direct-to-consumer distribution, and increasing demand from the tourism and hospitality sectors. Key trends expected in the forecast period include personalized and customized water offerings, sustainable and biodegradable packaging solutions, the use of smart labeling and QR codes for product traceability, and the adoption of low-carbon, environmentally conscious production practices.
The rising health awareness is expected to drive the growth of the premium bottled water market in the coming years. Health awareness refers to individuals' understanding and knowledge of health issues, preventive measures, and lifestyle choices that support overall well-being. This awareness is increasing due to the growing prevalence of lifestyle-related diseases and an increased focus on preventive healthcare. Premium bottled water contributes to health and wellness routines by providing high-quality, mineral-rich hydration, making it appealing to health-conscious consumers. It promotes overall well-being by offering safe, clean, and flavorful water, encouraging better hydration habits. For example, in April 2025, the Office for National Statistics, a UK-based national statistics organization, reported that the UK's healthcare expenditure reached approximately $428.33 billion (£317 billion) in 2024, marking a 6.5% increase compared to 2023. Therefore, the growing health awareness is fueling the expansion of the premium bottled water market.
Leading companies in the premium bottled water market are focusing on advanced products, such as flavor-enhancing activated water, which enhances flavor, functionality, and offers a clean-label solution. Flavor-enhancing activated water refers to a proprietary water treatment process that modifies the molecular structure of water, making it a more effective flavor carrier and intensifying tastes and aromas in final products without additives. For instance, in November 2024, BE WTR, a Switzerland-based premium water company, launched its proprietary activated water. The BE WTR technology uses a multi-step activation process to produce neutral-pH water that unlocks the full flavor profile of ingredients, allowing beverages and food to reduce sugar and sodium content while maintaining robust taste, without artificial flavor enhancers. This product is aimed at consumers seeking premium, clean-label hydration with enhanced taste and nutritional benefits, distributed through both retail and direct-to-consumer channels to reach health-conscious and environmentally aware audiences.
In November 2025, Ty Nant Ltd, a UK-based premium bottled spring water provider, acquired Strathmore Water from AG Barr Group for an undisclosed amount. Through this acquisition, Ty Nant aims to expand its market presence, increase operational scale, and strengthen its position in the UK's premium bottled water segment while preserving Strathmore's regional identity. AG Barr Group is a UK-based food and beverage company specializing in premium bottled water.
Major players in the premium bottled water market are Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Danone S.A., FIJI Water Company LLC, Gerolsteiner Brunnen GmbH & Co. KG, Mountain Valley Spring Water, Ty Nant, Alpine Glacier Water Inc., Bling H2O LLC, Beverly Hills Drink Company LLC, Tata Global Beverages Limited, Lofoten Arctic Water AS, VEEN Waters Finland Oy, Sanpellegrino S.p.A., Berg Water (Pty) Ltd., Acqua Panna S.p.A., BE WTR, ROI Water, and Svalbardi AS.
North America was the largest region in the premium bottled water market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in premium bottled water report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the premium bottled water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The premium bottled water market consists of sales of flavored water, sparkling water, functional water, oxygenated water, bottling machines, water purification systems, filtration units, packaging equipment, labeling machines, and bottle sealing systems. Values in this market are 'factory gate' values, that is, the value of water sold by the manufacturers, whether to other entities such as wholesalers, distributors, and retailers, or directly to end customers. The value of products in this market also includes related services provided by the manufacturers, such as bottling, packaging, and quality assurance.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Premium Bottled Water Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on premium bottled water market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for premium bottled water ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The premium bottled water market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.