PUBLISHER: The Business Research Company | PRODUCT CODE: 1888513
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888513
A vertical video templates marketplace is a digital platform where creators can browse, purchase or download pre-designed video project files specifically designed for the vertical (9:16) aspect ratio, which is standard for smartphone screens and social media apps such as Instagram Reels, TikTok, and YouTube Shorts. Users, including marketers and content creators, can purchase, customize, and download these templates to create engaging vertical video content efficiently without requiring advanced video editing skills.
The key types of vertical video templates marketplaces are social media, advertising, educational, entertainment, and others. Social media platforms are digital services that enable users to create, share, and interact with content, as well as connect and communicate with other individuals or communities. These platforms are available on web, mobile, and desktop modes. Multiple pricing models exist, including subscription, pay-per-template, and freemium, and they serve various end users such as individuals, small and medium enterprises (SMEs), large enterprises, content creators, and agencies.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The vertical video templates marketplaces market research report is one of a series of new reports from The Business Research Company that provides vertical video templates marketplaces market statistics, including the vertical video templates marketplaces industry global market size, regional shares, competitors with the vertical video templates marketplaces market share, detailed vertical video templates marketplaces market segments, market trends, and opportunities, and any further data you may need to thrive in the vertical video templates marketplaces industry. This vertical video templates marketplaces market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The vertical video templates marketplaces market size has grown rapidly in recent years. It will grow from $1.24 billion in 2024 to $1.45 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth during the historic period can be attributed to increasing adoption of short-form video content, rising popularity of social media platforms, growing influencer marketing activities, expansion of mobile video consumption, and increasing availability of affordable video editing tools.
The vertical video templates marketplaces market size is expected to see rapid growth in the next few years. It will grow to $2.66 billion in 2029 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to increasing investment in creator economy platforms, rising usage of 5G networks for seamless video streaming, expansion of cross-platform video monetization opportunities, increasing integration of vertical video ads in marketing campaigns, and growing preference for user-generated content in digital marketing. Key trends in the forecast period include technological advancements in AI-driven video editing, continuous developments in vertical video design tools, rising investment in research and development of immersive video experiences, innovation in template-based video automation, and advancements in AR and VR-enabled vertical storytelling.
The rising interest in digital marketing is expected to propel the growth of the vertical video templates marketplaces market going forward. Digital marketing involves promoting products or services through digital channels such as websites, social media, search engines, email, and mobile apps. This interest is driven by businesses increasingly relying on online platforms to engage consumers efficiently and track campaign performance in real time. Vertical video templates marketplaces support digital marketing by enabling businesses to quickly create professional-quality videos that engage mobile-first audiences. For instance, in April 2024, according to the Interactive Advertising Bureau (IAB), a US-based non-profit trade association, internet advertising revenues in the US reached $225 billion for 2023, a 7.3% increase year-over-year. Therefore, the rising interest in digital marketing is driving the growth of the vertical video templates marketplaces market.
Major companies operating in the vertical video templates marketplaces market are focusing on developing AI-driven video generation and automated template conversion tools to streamline content creation, reduce editing time, and enable creators to produce platform-ready vertical videos efficiently. AI-driven video generation refers to systems that automatically create scripts, storyboards, and first-cut videos from simple user input, while automated template conversion transforms existing horizontal assets into platform-ready 9:16 templates with minimal manual editing. For instance, in May 2023, Vyond, a US-based animation and video software company, launched Vyond Go, an AI-based script and video creator that produces prompt-driven scripts, delivers editable first-cut videos, integrates mixed-media templates and AI avatars, and provides immediate storyboard-to-edit outputs for rapid iteration.
In July 2024, Shutterstock Inc., a US-based technology company, acquired Envato for an undisclosed amount. Through this acquisition, Shutterstock aims to expand its digital creative asset marketplace by adding Envato's extensive library of vertical video templates and strengthening its reach among content creators and small businesses. Envato Pty Ltd. is an Australia-based digital creative asset marketplace provider offering customizable vertical video templates for content creators and marketers.
Major players in the vertical video templates marketplaces market are Adobe Inc., Etsy Inc., HubSpot Inc., Shutterstock Inc., The Pippit Company Limited, Framer Inc., InVideo Inc., Storyblocks Inc., Renderforest LLC, Promo.com Inc., Savee Inc., Artlist Ltd., Lumen5 Inc., Biteable Pty Ltd., Canva Pty Ltd., Kapwing Inc., Typito Inc., PearlMountain Limited, Veed Limited, and Pixiko.
North America was the largest region in the vertical video templates marketplaces market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vertical video templates marketplaces report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the vertical video templates marketplaces market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vertical video templates marketplaces market includes revenues earned by entities by providing services such as template creation services, template customization services, asset licensing services, brand kit integration services, collaboration and workflow services, asset management services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Vertical Video Templates Marketplaces Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on vertical video templates marketplaces market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for vertical video templates marketplaces ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The vertical video templates marketplaces market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.