PUBLISHER: The Business Research Company | PRODUCT CODE: 1921423
PUBLISHER: The Business Research Company | PRODUCT CODE: 1921423
A pillar to pillar display is a wide digital screen that spans a vehicle's dashboard, offering a modern and sleek appearance. It combines the instrument cluster, infotainment system, and controls into a single, seamless interface. The display supports customizable layouts, allowing drivers to access essential information quickly and easily. It also enables software updates and advanced features, enhancing convenience and improving the overall driving experience.
The main types of automotive pillar to pillar displays include organic light emitting diode OLED, liquid crystal display LCD, micro light emitting diode, and others. Organic light emitting diode OLED is a thin film display technology that produces light through an organic material layer when an electric current is applied, delivering high contrast, flexible, and energy efficient screens. These displays are used across various vehicle types, including passenger cars, commercial vehicles, and electric vehicles. They serve multiple applications such as instrument clusters, infotainment systems, navigation, and other functions, and are distributed through various sales channels including original equipment manufacturers OEM and the aftermarket.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have impacted the pillar-to-pillar display market by increasing costs of imported display panels, semiconductors, and advanced electronic components used in full-dashboard systems. these cost pressures have affected vehicle oems and tier-1 suppliers, particularly in asia-pacific and europe where display manufacturing and automotive assembly are highly concentrated. segments such as oled and micro led displays for passenger cars and electric vehicles are most exposed due to their reliance on global supply chains. however, tariffs have also encouraged localized manufacturing, supplier diversification, and long-term investments in domestic display production capabilities.
The automotive pillar-to-pillar display market research report is one of a series of new reports from The Business Research Company that provides automotive pillar-to-pillar display market statistics, including automotive pillar-to-pillar display industry global market size, regional shares, competitors with an automotive pillar-to-pillar display market share, detailed automotive pillar-to-pillar display market segments, market trends and opportunities, and any further data you may need to thrive in the automotive pillar-to-pillar display industry. This automotive pillar-to-pillar display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The automotive pillar-to-pillar display market size has grown exponentially in recent years. It will grow from $1.2 billion in 2025 to $1.47 billion in 2026 at a compound annual growth rate (CAGR) of 22.4%. The growth in the historic period can be attributed to rising consumer demand for premium interiors, increasing adoption of digital instrument clusters, growth of infotainment systems in passenger cars, advancements in automotive display manufacturing, competition among oems for cockpit differentiation.
The automotive pillar-to-pillar display market size is expected to see exponential growth in the next few years. It will grow to $3.27 billion in 2030 at a compound annual growth rate (CAGR) of 22.1%. The growth in the forecast period can be attributed to integration of ai-based driver assistance visuals, growth of electric vehicles with digital cockpits, demand for personalized in-car experiences, declining cost of large-format displays, regulatory push for advanced driver information systems. Major trends in the forecast period include seamless cockpit integration, customizable multi-zone user interfaces, ultra-wide curved dashboard displays, software-defined display upgrades, enhanced driver-centric human machine interface.
The rising demand for electric vehicles (EVs) is expected to drive the growth of the automotive pillar-to-pillar display market going forward. Electric vehicles are automobiles powered partially or entirely by electricity stored in rechargeable battery packs instead of traditional internal combustion engines. The demand for electric vehicles (EVs) is increasing as heightened environmental awareness and the need to reduce greenhouse gas emissions encourage consumers and industries to adopt cleaner transportation solutions. Automotive pillar-to-pillar display enhances electric vehicles by seamlessly integrating advanced information visualization and infotainment across the vehicle interior, thereby improving driver awareness, user experience, and energy-efficient vehicle management. For example, in November 2025, according to the World Population Review, a US-based website that provides global demographic data, including statistics on population, land area, and GDP, the U.S. reported 1.5 million EV sales in 2024. Therefore, the rising demand for electric vehicles is fueling the growth of the automotive pillar-to-pillar display market.
Major companies in the automotive pillar to pillar display market are focusing on developing innovative solutions such as ultra large curved liquid crystal display panels to improve driver information visibility and create seamless, immersive cabin experiences. Ultra large curved liquid crystal display LCD panels are expansive, bendable screens that use liquid crystals to produce high resolution visuals, offering a wide and immersive viewing experience across a vehicle's dashboard or interior. For instance, in January 2024, LG Electronics Inc., a South Korea based consumer electronics corporation, launched its largest automotive display, a 57 inch pillar to pillar P2P LCD. Spanning the entire dashboard from the driver's side to the front passenger's side, this ultra large curved screen delivers high definition driving information, climate control, and entertainment content with seamless touch responsiveness, powered by LG's proprietary In Cell Touch technology. Designed for exceptional reliability, it operates flawlessly across extreme temperatures ranging from minus 40 degrees Celsius to 85 degrees Celsius, making it ideally suited for automotive applications.
In August 2024, Taiwan Semiconductor Manufacturing Company TSMC, a Taiwan based semiconductor manufacturing company, acquired Innolux's Tainan plant for 530.6 million dollars. Through this acquisition, TSMC aims to expand its advanced semiconductor packaging capabilities, particularly increasing its chip on wafer on substrate CoWoS capacity to meet growing demand for AI chips. Innolux Corporation is a Taiwan based company that provides automotive pillar to pillar P2P displays.
Major companies operating in the automotive pillar-to-pillar display market are Samsung Electronics Company Limited, Denso Corporation, Continental AG, Forvia Societe Europeenne, Beijing Oriental Electronics Technology Group Co. Ltd., TCL Technology Group Corporation, Valeo Societe Anonyme, Aptiv Public Limited Company, LG Display Company Limited, AU Optronics Corporation, Visteon Corporation, Luxoft Holding Inc., Gentex Corporation, Nippon Seiki Co. Ltd., Japan Display Incorporated, Himax Technologies Inc., Elektrobit Automotive Software GmbH, VIA optronics AG, Rightware Oy, Tianma Microelectronics Co. Ltd.
Asia-Pacific was the largest region in the automotive pillar-to-pillar display market in 2025. The regions covered in the automotive pillar-to-pillar display market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the automotive pillar-to-pillar display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The automotive pillar-to-pillar display market consists of sales of head-up displays, interior ambient lighting panels, center console displays, rear-seat entertainment displays, and door panel displays. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Automotive Pillar-To-Pillar Display Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses automotive pillar-to-pillar display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for automotive pillar-to-pillar display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive pillar-to-pillar display market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.