Generator Sales Global Market Report 2026

Generator sales encompass the marketing and provision of generators, machines featuring internal combustion engines, and electricity generators designed to deliver uninterrupted power to meet the demands of end-users. These generators convert mechanical energy into electrical power for utilization in external circuits.

The primary categories of generator sales include diesel, gas, and other variants. Diesel generators operate by combining a diesel engine with an electric generator, serving as a reliable emergency power source during outages or in locations without access to a power grid. The sales channels in generator transactions encompass direct and indirect methods, with applications spanning standby, prime & continuous, and peak shaving. These generators find utility across industrial, commercial, and residential sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the generator sales market by raising the cost of imported generator engines, control systems, and components. Industrial, commercial, and residential users in Asia-Pacific, North America, and Europe, which rely on imports for high-performance generators, are most affected. Although the tariffs have increased procurement costs and affected supply chains, they have also incentivized local manufacturing, promoted the adoption of alternative fuel and hybrid generators, and encouraged integration of smart monitoring and maintenance solutions to improve efficiency and reliability.

The generator sales market research report is one of a series of new reports from The Business Research Company that provides generator sales market statistics, including generator sales industry global market size, regional shares, competitors with a generator sales market share, detailed generator sales market segments, market trends and opportunities, and any further data you may need to thrive in the generator sales industry. This generator sales market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The generator sales market size has grown steadily in recent years. It will grow from $24.87 billion in 2025 to $25.84 billion in 2026 at a compound annual growth rate (CAGR) of 3.9%. The growth in the historic period can be attributed to rise in sales of diesel, gas, and other generator types, increase in adoption across industrial, commercial, and residential segments, expansion in standby and prime applications, growth in portable and industrial generator installations, integration of dual-fuel and renewable-powered generators.

The generator sales market size is expected to see steady growth in the next few years. It will grow to $30.15 billion in 2030 at a compound annual growth rate (CAGR) of 3.9%. The growth in the forecast period can be attributed to increase in AI and IoT-enabled monitoring systems, rising deployment of predictive maintenance, growth in environmentally friendly generators, expansion in digital generator management, increasing adoption of smart energy solutions. Major trends in the forecast period include integration of smart generator monitoring systems, deployment of IoT-enabled generator sensors, predictive maintenance using ai, adoption of digitalized generator management, expansion of environmentally friendly generator technologies.

The increasing demand for energy is expected to drive growth in the generator sales market. As global energy needs rise, there is a growing requirement for efficient and reliable solutions to meet this demand. Generators are essential across various sectors, including power generation, industrial manufacturing, transportation, and infrastructure development, providing power for machinery, equipment, and the conversion of renewable energy into electricity. For example, in September 2025, the UK's Department for Energy Security and Net Zero reported that between 2023 and 2024, final energy consumption in the United Kingdom increased by 2.6%, reaching 128.1 million tonnes of oil equivalent (Mtoe). The domestic sector saw a notable rebound, with consumption rising 3.8% to 34.0 Mtoe in 2024, following record lows in 2023. Consequently, the rising demand for energy is expected to propel the generator sales market during the forecast period.

Technological advancement is a significant trend gaining traction in the generator sales market. The market is experiencing the emergence of innovative generators that utilize advanced technologies, including sustainable generators, hydrogen fuel cell generators, and more. These innovations provide continuous and efficient power supply or backup, sustainability, cost reduction, low maintenance, and various other advantages. Major players in the market are concentrating on delivering generators with groundbreaking technologies to satisfy customer needs and bolster their market position. For example, in September 2024, Mahindra & Mahindra, an India-based automobile manufacturing company, introduced a new range of CPCB 4+ Diesel Generators, which represents a substantial addition to their Mahindra Powerol lineup. This new range includes generators with capacities from 10VA to 320kVA and is designed to adhere to the latest emission standards established by the Ministry of Environment, Forest and Climate Change in India.

In June 2024, DEUTZ AG, a Germany-based manufacturer of construction machinery, acquired Blue Star Power Systems Inc for an undisclosed amount. This acquisition aligns with DEUTZ's Dual+ strategy, which seeks to diversify its portfolio and strengthen its resilience by concentrating on decentralized energy solutions. Blue Star Power Systems Inc is a US-based company that produces complete diesel and gaseous-driven generator sets.

Major companies operating in the generator sales market are Kohler Co., Mitsubishi Heavy Industries Ltd., Rolls-Royce Holdings plc, Siemens AG, Toshiba Corporation, Caterpillar Inc., Cummins Ltd., Generac Holdings Inc., AKSA Power Generation, Briggs & Stratton Corporation, Atlas Copco AB, Aggreko PLC, MAN Energy Solutions SE, American Honda Motor Corp., Inmesol S.L.U., Daihatsu Diesel Mfg. Co. Ltd., Wartsila Oyj Abp, Wacker Neuson SE, Kirloskar Oil Engines Limited, Doosan Portable Power, Yanmar Co. Ltd., Kirloskar Electric Company, Sterling Generators Pvt. Ltd., Mahindra Powerol Ltd., Sudhir Power Ltd., Perkins Engines Company Limited

Asia-Pacific was the largest region in the generator sales market in 2025. The regions covered in the generator sales market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generator sales market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generator sales market includes revenues earned by entities by providing various generator services for optimal working and maintenance such as periodic service of generators, emergency service, installation, planned maintenance, performance testing, and service training. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generator Sales Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses generator sales market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for generator sales ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The generator sales market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Fuel Type: Diesel; Gas; Other Types
• 2) By Sales Channel: Direct; Indirect
• 3) By Application: Standby; Prime And Continuous; Peak Shaving
• 4) By End User: Industrial; Commercial; Residential
• Subsegments:
• 1) By Diesel: Portable Diesel Generators; Standby Diesel Generators; Industrial Diesel Generators
• 2) By Gas: Natural Gas Generators; Propane Generators; Biogas Generators
• 3) By Other Types: Dual-Fuel Generators; Solar Generators; Hydrogen Generators
• Companies Mentioned: Kohler Co.; Mitsubishi Heavy Industries Ltd.; Rolls-Royce Holdings plc; Siemens AG; Toshiba Corporation; Caterpillar Inc.; Cummins Ltd.; Generac Holdings Inc.; AKSA Power Generation; Briggs & Stratton Corporation; Atlas Copco AB; Aggreko PLC; MAN Energy Solutions SE; American Honda Motor Corp.; Inmesol S.L.U.; Daihatsu Diesel Mfg. Co. Ltd.; Wartsila Oyj Abp; Wacker Neuson SE; Kirloskar Oil Engines Limited; Doosan Portable Power; Yanmar Co. Ltd.; Kirloskar Electric Company; Sterling Generators Pvt. Ltd.; Mahindra Powerol Ltd.; Sudhir Power Ltd.; Perkins Engines Company Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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