Televisions Global Market Report 2026

Television refers to a visual and auditory communication system that reproduces images and sound on screens, primarily used for broadcasting entertainment, educational content, and data.

The primary product categories of televisions include smart TVs and traditional TVs. A smart TV is a digital television that operates as an Internet-connected, storage-capable computer designed for entertainment purposes. Televisions are available in various technologies, including LCD, LED, OLED, and QLED, and they come in different screen sizes categorized as below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. These televisions find utility among residential, commercial, and other end users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on imported televisions have influenced the market by increasing production costs and affecting pricing strategies for manufacturers and retailers. The impact is most notable in traditional and smart TV segments, particularly for larger screen sizes, with regions like North America and Europe experiencing higher import costs. While tariffs have raised end-user prices, they have also encouraged local manufacturing and assembly, promoting domestic production and innovation in energy-efficient and premium display technologies.

The televisions market research report is one of a series of new reports from The Business Research Company that provides televisions market statistics, including televisions industry global market size, regional shares, competitors with a televisions market share, detailed televisions market segments, market trends and opportunities, and any further data you may need to thrive in the televisions industry. This televisions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The televisions market size has grown steadily in recent years. It will grow from $164.6 billion in 2025 to $169.02 billion in 2026 at a compound annual growth rate (CAGR) of 2.7%. The growth in the historic period can be attributed to rise of lcd and led technology, increased consumer disposable income, growth of cable and satellite tv penetration, declining prices of television sets, expansion of entertainment and media content.

The televisions market size is expected to see steady growth in the next few years. It will grow to $195.75 billion in 2030 at a compound annual growth rate (CAGR) of 3.7%. The growth in the forecast period can be attributed to advancement in oled and qled technology, rising demand for smart and connected devices, growth of streaming services and on-demand content, increased adoption of home automation, focus on energy-efficient and sustainable products. Major trends in the forecast period include smart tvs with voice and gesture control, energy-efficient and eco-friendly tvs, 8k and ultra-high-definition display adoption, integration with home automation systems, streaming platform pre-installed smart tvs.

The televisions market is also being fueled by the surge in internet penetration. The increasing reach of the internet extends the accessibility of streaming platforms, fostering the development of online content and video-on-demand services. Consequently, this dynamic strengthens the television market, providing a broader audience with access to TV shows, live events, and on-demand programming. For instance, as of September 2023, Broadband Search reports that approximately 93.79% of the United States population, roughly 311.3 million individuals, are currently using the internet. This surge in internet penetration contributes significantly to the growth of the televisions market.

Major companies in the television market are prioritizing the development of advanced solutions, such as AI-powered picture processing, to improve user experience. AI-powered picture processing leverages deep learning algorithms to enhance image quality by analyzing content scene-by-scene, optimizing brightness, contrast, and color accuracy to deliver an immersive viewing experience. For example, in January 2023, Samsung Electronics, a South Korea-based appliance and consumer electronics company, introduced its 2023 Neo QLED, MICRO LED, and Samsung OLED lineup featuring the Neural Quantum Processor, Quantum Mini LED technology, and AI upscaling. The Neo QLED models include Shape Adaptive Light Control, Real Depth Enhancer Pro, and Auto HDR Remastering to produce lifelike, three-dimensional visuals. The MICRO LED series offers modular, bezel-free screens from 50 to 140 inches for customizable configurations. Samsung OLEDs feature Quantum Dot technology, Neural Quantum Processors, a 144 Hz refresh rate, AMD FreeSync Premium Pro certification, and the Samsung Gaming Hub to elevate gaming performance. The product lineup also integrates SmartThings for seamless multi-device connectivity, while Samsung TV Plus provides access to over 1,800 ad-supported channels worldwide.

In February 2024, Walmart, a US-based retail corporation, acquired Vizio for $2.3 billion. This acquisition enables Walmart to combine viewer and purchasing data, enhancing targeted advertising across both stores and smart TVs. The deal strengthens Walmart's position against Amazon in the retail and digital advertising sectors, offering advertisers an alternative platform. Vizio, a US-based manufacturer of smart televisions, will play a key role in Walmart's expanded advertising strategy.

Major companies operating in the televisions market are Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corporation, Hisense Group Co. Ltd., TCL Corporation, Koninklijke Philips N.V., Vizio Inc., Toshiba Corporation, Skyworth Group, RCA Corporation, Magnavox, Sharp Corporation, JVC (Victor Company of Japan Limited), Polaroid/Sceptre, Sansui Electric Co. Ltd., Onida, Xiaomi Corporation, Micromax Informatics Limited, Haier Group Corporation, Hitachi Ltd., Lloyd Electric & Engineering Ltd., Panasonic Corporation, FunAI Electric Co. Ltd., Changhong Electric Co. Ltd., Konka Group Co. Ltd., Seiki Digital Inc., Element Electronics Corporation, Westinghouse Electric Corporation, Mitsubishi Electric Corporation, NEC Corporation, Videocon Industries Limited, Intex Technologies (India) Ltd., AkAI Electric Co. Ltd.

Asia-Pacific was the largest region in the television market in 2025. North America was the second-largest region in the television market. The regions covered in the televisions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the televisions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television market consists of sales of smart TV, liquid crystal display (LCD), light-emitting diode (LED), cathode ray tube (CRT), and other televisions. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Televisions Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses televisions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for televisions ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The televisions market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Smart; Traditional
• 2) By Technology: LCD; LED; OLED; QLED
• 3) By Screen Size: Below 32 Inches; 32 to 45 Inches; 46 to 55 Inches; 56 to 65 Inches; Above 65 Inches
• 4) By End-User: Residential; Commercial; Other End-Users
• Subsegments:
• 1) By Smart: LED Smart TVs; OLED Smart TVs; QLED Smart TVs; 4K And 8K Smart TVs; Android TV, Roku TV, And Other OS-based Smart TVs
• 2) By Traditional TVs: LED TVs (non-smart); LCD TVs; Plasma TVs
• Companies Mentioned: Samsung Electronics Co. Ltd.; LG Electronics Inc.; Sony Corporation; Hisense Group Co. Ltd.; TCL Corporation; Koninklijke Philips N.V.; Vizio Inc.; Toshiba Corporation; Skyworth Group; RCA Corporation; Magnavox; Sharp Corporation; JVC (Victor Company of Japan Limited); Polaroid/Sceptre; Sansui Electric Co. Ltd.; Onida; Xiaomi Corporation; Micromax Informatics Limited; Haier Group Corporation; Hitachi Ltd.; Lloyd Electric & Engineering Ltd.; Panasonic Corporation; Funai Electric Co. Ltd.; Changhong Electric Co. Ltd.; Konka Group Co. Ltd.; Seiki Digital Inc.; Element Electronics Corporation; Westinghouse Electric Corporation; Mitsubishi Electric Corporation; NEC Corporation; Videocon Industries Limited; Intex Technologies (India) Ltd.; Akai Electric Co. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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