Outdoor TV Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Screen Size, By Display Type, By Sales Channel, By Region & Competition, 2020-2030F

Description

The Global Outdoor TV Market will grow from USD 314.19 Million in 2024 to USD 651.71 Million by 2030 at a 12.93% CAGR. An outdoor television is a specialized display unit engineered for permanent installation in exterior environments, featuring enhanced durability, weather resistance, and often increased brightness to ensure optimal viewing under direct sunlight and withstand various climatic conditions. The market's growth is primarily driven by increasing consumer demand to extend living spaces outdoors, rising disposable incomes facilitating investment in premium home entertainment, and continuous advancements in display technology enhancing performance and longevity in challenging outdoor settings.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 314.19 Million
Market Size 2030	USD 651.71 Million
CAGR 2025-2030	12.93%
Fastest Growing Segment	LED
Largest Market	North America

Key Market Drivers

The global outdoor television market is significantly influenced by the growing trend of outdoor living spaces and continuous technological advancements in display and durability. Consumers are increasingly seeking to expand their domestic comfort zones to exterior areas, transforming patios, decks, and gardens into fully functional extensions of their homes. This cultural shift creates a robust demand for specialized outdoor entertainment solutions, including high-performance televisions capable of operating in diverse environmental conditions.

Key Market Challenges

The primary challenge impeding the expansion of the Global Outdoor TV Market stems from the elevated manufacturing costs associated with its specialized components and rigorous weatherproofing demands. Engineering display units to withstand extreme temperatures, humidity, and direct sunlight necessitates premium-grade materials and intricate production processes. This directly translates into a premium retail price point for outdoor televisions, positioning them as a luxury item rather than a widely accessible consumer electronic.

Key Market Trends

The global outdoor television market is seeing a notable trend in the increased integration of smart features and streaming services. This development mirrors indoor viewing preferences, offering consumers seamless access to diverse content and enhancing the overall user experience by extending familiar digital ecosystems to outdoor environments.

Key Market Players

Peerless-AV Limited
Luxurite UK Limited
Yolo TV Limited
SunBriteTV, LLC
LG Electronics Inc.
Global Outdoor Concepts, Inc
Seura, Inc.
SkyVue Inc.
Cinios Inc.
Evervue USA Inc.

Report Scope:

In this report, the Global Outdoor TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Outdoor TV Market, By Screen Size:

Less than 40 inch
40 inch to 50 inch
50 inch to 70 inch
More than 70 inch

Outdoor TV Market, By Display Type:

Outdoor TV Market, By Sales Channel:

Supermarkets/Hypermarkets
Multi Branded Stores
Online
Others

Outdoor TV Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Outdoor TV Market.

Available Customizations:

Global Outdoor TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Outdoor TV Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Screen Size (Less than 40 inch, 40 inch to 50 inch, 50 inch to 70 inch, More than 70 inch)
- 5.2.2. By Display Type (LCD, LED)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Outdoor TV Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Screen Size
- 6.2.2. By Display Type
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Outdoor TV Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Screen Size
    - 6.3.1.2.2. By Display Type
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Outdoor TV Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Screen Size
    - 6.3.2.2.2. By Display Type
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Outdoor TV Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Screen Size
    - 6.3.3.2.2. By Display Type
    - 6.3.3.2.3. By Sales Channel

7. Europe Outdoor TV Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Screen Size
- 7.2.2. By Display Type
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Outdoor TV Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Screen Size
    - 7.3.1.2.2. By Display Type
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Outdoor TV Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Screen Size
    - 7.3.2.2.2. By Display Type
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Outdoor TV Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Screen Size
    - 7.3.3.2.2. By Display Type
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Outdoor TV Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Screen Size
    - 7.3.4.2.2. By Display Type
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Outdoor TV Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Screen Size
    - 7.3.5.2.2. By Display Type
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Outdoor TV Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Screen Size
- 8.2.2. By Display Type
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Outdoor TV Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Screen Size
    - 8.3.1.2.2. By Display Type
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Outdoor TV Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Screen Size
    - 8.3.2.2.2. By Display Type
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Outdoor TV Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Screen Size
    - 8.3.3.2.2. By Display Type
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Outdoor TV Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Screen Size
    - 8.3.4.2.2. By Display Type
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Outdoor TV Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Screen Size
    - 8.3.5.2.2. By Display Type
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Outdoor TV Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Screen Size
- 9.2.2. By Display Type
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Outdoor TV Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Screen Size
    - 9.3.1.2.2. By Display Type
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Outdoor TV Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Screen Size
    - 9.3.2.2.2. By Display Type
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Outdoor TV Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Screen Size
    - 9.3.3.2.2. By Display Type
    - 9.3.3.2.3. By Sales Channel

10. South America Outdoor TV Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Screen Size
- 10.2.2. By Display Type
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Outdoor TV Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Screen Size
    - 10.3.1.2.2. By Display Type
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Outdoor TV Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Screen Size
    - 10.3.2.2.2. By Display Type
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Outdoor TV Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Screen Size
    - 10.3.3.2.2. By Display Type
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Outdoor TV Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Peerless-AV Limited
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Luxurite UK Limited
15.3. Yolo TV Limited
15.4. SunBriteTV, LLC
15.5. LG Electronics Inc.
15.6. Global Outdoor Concepts, Inc
15.7. Seura, Inc.
15.8. SkyVue Inc.
15.9. Cinios Inc.
15.10. Evervue USA Inc.