PUBLISHER: The Business Research Company | PRODUCT CODE: 1926055
PUBLISHER: The Business Research Company | PRODUCT CODE: 1926055
Emulsion paint, a water-based paint, blends pigments with acrylic or vinyl resins to yield a durable finish ideal for both interior and exterior walls. Renowned for its user-friendly application, minimal odor, quick drying time, and capacity to furnish smooth, long-lasting surfaces, it's a popular choice for various settings.
The primary types of emulsion paint include interior emulsion paint, water-soluble paint, antifouling emulsion paint, antimicrobial emulsion paint, and others. Interior emulsion paint, tailored for indoor usage, offers a resilient and washable finish for walls and ceilings. Technologies involved span waterborne and solvent-borne varieties, while distribution channels encompass offline and online avenues. These paints find application across diverse spaces, including households, commercial establishments, administrative offices, and entertainment venues.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have impacted the emulsion paint market by increasing costs of imported raw materials such as specialty resins, pigments, and performance additives used in premium formulations. These impacts are most visible in household and commercial space applications across Asia Pacific and Europe, where supply chains depend on global sourcing. Higher tariffs have influenced production costs and pricing strategies for manufacturers. However, tariffs have also supported local paint manufacturing, encouraged domestic sourcing of inputs, and driven investments in regional production facilities, strengthening long term supply resilience and market competitiveness.
The emulsion paint market research report is one of a series of new reports from The Business Research Company that provides emulsion paint market statistics, including emulsion paint industry global market size, regional shares, competitors with a emulsion paint market share, detailed emulsion paint market segments, market trends and opportunities, and any further data you may need to thrive in the emulsion paint industry. This emulsion paint market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The emulsion paint market size has grown strongly in recent years. It will grow from $12.1 billion in 2025 to $12.74 billion in 2026 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to urban housing growth, expansion of commercial construction, demand for decorative finishes, availability of acrylic resin technologies, growth in renovation activities.
The emulsion paint market size is expected to see steady growth in the next few years. It will grow to $15.17 billion in 2030 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to smart housing development, rising health and hygiene awareness, sustainability focused building materials, advancements in paint formulation technologies, increasing disposable income in urban populations. Major trends in the forecast period include growing adoption of water based paints, increasing demand for low VOC and eco friendly coatings, rising preference for easy to apply and quick drying paints, expansion of decorative and premium interior paints, higher focus on antimicrobial and functional coatings.
The rising real estate industry is expected to propel the growth of the emulsion paint market going forward. The real estate sector includes activities related to buying, selling, renting, leasing, and developing property, and its growth is influenced by demographics, economic conditions, government policies, and consumer preferences. Population growth, rapid urbanization, infrastructure development, and evolving housing needs are contributing to increased real estate activity. Emulsion paint is widely used in residential and commercial projects for both interior and exterior applications, offering benefits such as easy application, fast drying, smooth finish, and a wide range of color options. For example, in June 2025, the U.S. Census Bureau reported that the seasonally adjusted estimate of new houses for sale at the end of May 2025 reached 507,000-an increase of 1.4% from April 2025 and 8.1% from May 2024. Therefore, rising real estate projects are driving the growth of the emulsion paint market.
Major companies in the emulsion paint market are focusing on introducing premium emulsion paint products to enhance interior aesthetics and deliver superior durability. A premium emulsion paint launch typically involves high-quality formulations designed to offer exceptional smoothness, vibrant color retention, dust resistance, and long-lasting performance. For instance, in September 2024, Akzo Nobel India Limited launched Dulux Velvet Touch Eterna, its first ultra-luxury interior emulsion in India. The product features PU-reinforced acrylic technology and TruColour+ antioxidants, providing a smooth finish, excellent coverage, long-lasting color vibrancy, odor-neutralizing properties, and a 10-year performance warranty. These attributes make it suitable for luxury interior decor and long-term wall maintenance.
In June 2025, JSW Paints Private Limited, an India-based decorative and industrial paints manufacturer, acquired a 74.7% stake in Akzo Nobel India Ltd for $1.08 billion (₹8,986 crore). This acquisition aims to strengthen JSW Paints' presence in the Indian paints market, expand its premium and ultra-premium product portfolio, and enhance its distribution and production footprint nationwide. Akzo Nobel India Ltd, known for its Dulux brand, specializes in high-quality decorative and industrial paint solutions with a strong presence in urban markets.
Major companies operating in the emulsion paint market are BASF SE, The Sherwin-Williams Company, PPG Industries Inc., Sika AG, Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., RPM International Inc., Axalta Coating Systems Ltd., Asian Paints Limited, Valspar Corporation, Kansai Paint Co. Ltd., Jotun Group, DAW SE, Tikkurila Oyj, Behr Process Corporation, Berger Paints India Limited, DuluxGroup Limited, Benjamin Moore & Co., Dunn-Edwards Corporation, TOA Group, The Diamond Vogel Paint Company, Pacific Paint Philippines Inc., Kelly-Moore Paint Company Inc., Crown Paints Limited, MRF Limited, Hempel A/S, Paint Library Ltd.
Asia-Pacific was the largest region in the emulsion paint market in 2025. The regions covered in the emulsion paint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the emulsion paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The emulsion paint market consists of sales of vinyl emulsion paint, acrylic emulsion paint, latex emulsion paint, and matt emulsion paint. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Emulsion Paint Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses emulsion paint market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for emulsion paint ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The emulsion paint market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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