Hair Color Global Market Report 2026

Hair colors are employed for purposes such as covering grey hairs, restoring the original hair color, and altering the structure and color of hair. Hair color, or hair dye, is used to highlight the hair and enhance its overall appearance, making it more visually appealing. It imparts hues that reflect light, giving the hair a vibrant and lively look.

The primary usages in the hair color market include permanent hair color, semi-permanent hair color, demi-permanent hair color, temporary hair color, and hair highlights and bleach. Permanent hair color works by interacting with the natural pigment of the hair, thereby altering its structure. The dyes in permanent hair color consist of tiny colorless molecules. Distribution channels encompass both offline and online platforms. Applications of hair color involve total grey coverage, touch-ups for roots, and highlighting greys. The various end-users include males, females, and unisex consumers.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the hair color market by increasing costs of imported pigments, chemical intermediates, packaging materials, and formulation additives. Manufacturers in North America and Europe are most affected due to reliance on imported colorants, while Asia-Pacific faces cost pressure on export-oriented production. These tariffs are raising product prices and affecting margin structures. However, they are also driving local sourcing of ingredients, regional manufacturing expansion, and innovation in alternative color formulations.

The hair color market research report is one of a series of new reports from The Business Research Company that provides hair color market statistics, including hair color industry global market size, regional shares, competitors with a hair color market share, detailed hair color market segments, market trends and opportunities, and any further data you may need to thrive in the hair color industry. This hair color market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hair color market size has grown rapidly in recent years. It will grow from $27.88 billion in 2025 to $30.86 billion in 2026 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to increasing grey hair population, growth of beauty and personal care spending, rising salon and professional hair care services, availability of diverse hair color formats, influence of fashion and beauty trends.

The hair color market size is expected to see rapid growth in the next few years. It will grow to $45.27 billion in 2030 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to increasing demand for clean-label beauty products, rising focus on personalized hair care solutions, expansion of e-commerce beauty channels, growing adoption of premium hair color brands, increasing influence of social media beauty trends. Major trends in the forecast period include increasing demand for ammonia-free hair color products, rising adoption of natural and herbal formulations, growing popularity of at-home hair coloring solutions, expansion of customized and shade-specific products, enhanced focus on hair health and conditioning benefits.

The rising beauty concerns are expected to support the growth of the hair color market in the coming years. Beauty concerns refer to the aesthetic issues individuals notice in their appearance that encourage them to seek cosmetic or personal care solutions. These concerns are increasing largely due to the strong influence of social media, where idealized and filtered images create heightened self-awareness about personal appearance. Hair color products help address such concerns by enabling individuals to cover gray hair, correct uneven tones, or experiment with new colors, improving their appearance and boosting confidence. For instance, in December 2024, according to the Bureau of Labor Statistics, a US-based government agency, expenditure on personal care products and services increased by 9.7% in 2023, while spending on personal insurance and pensions rose by 9.3%. Therefore, the growing beauty concerns are driving the hair color market's expansion.

Major companies operating in the hair color market are emphasizing the development of innovative and safer coloring technologies, such as bond-building and damage-reducing formulations, to provide enhanced shade results while minimizing breakage and scalp irritation. These advanced formulations are designed to protect the internal hair structure during the coloring process, ensuring longer-lasting vibrancy and healthier-looking hair even after repeated applications. For instance, in February 2024, Wella Professionals, a Switzerland-based global haircare and color brand, introduced the Koleston Perfect Me+ Color in India. The new formulation incorporates ME+ dye technology, which significantly lowers the risk of hair color allergies and reduces damage while delivering rich, balanced color tones and up to 100% gray coverage. By combining damage-prevention science with high-performance results, the launch aims to cater to the rising consumer preference for safer, gentler, salon-grade hair coloring solutions.

In September 2025, AVEDA, a US-based professional haircare and color brand, entered into a collaboration with Keracol Limited to advance the science of hair coloring through the development of a new hair color tracking method. This partnership seeks to enhance the precision, safety, and effectiveness of hair coloring procedures, ensuring improved color consistency and reducing hair damage while encouraging continued innovation and growth in the hair color market. Keracol Limited is a UK-based haircare technology company specializing in research and development of advanced hair color formulations and tracking technologies.

Major companies operating in the hair color market are L'Oreal S.A., Henkel AG & Co. KGaA, Kao Corporation, Godrej Consumer Products Limited, Revlon, Inc., The Estee Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Company, Unilever PLC, Coty Inc., Avon Products, Inc., Combe Incorporated, Mandom Corporation, Hoyu Co., Ltd., Amorepacific Corporation, Natura &Co, Dabur India Limited, CavinKare Private Limited, Marico Limited, Lila Kozmetik Sanayi ve Ticaret A.S

North America was the largest region in the hair color market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair color market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the hair color market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The hair color market consists of sales of permanent hair color, demi-permanent hair color and semi-permanent hair color. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Hair Color Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses hair color market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for hair color ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The hair color market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Permanent Hair Color; Semi-Permanent Hair Color; Demi-Permanent Hair Color; Temporary Hair Color
• 2) By Distribution Channel: Offline; Online
• 3) By Application: Total Gray Coverage; Touch-Up For Roots; Grays Highlighting
• 4) By End-User: Male; Female; Unisex
• Subsegments:
• 1) By Permanent Hair Color: Cream Hair Color; Liquid Hair Color
• 2) By Semi-Permanent Hair Color: Semi-Permanent Creams; Semi-Permanent Liquids
• 3) By Demi-Permanent Hair Color: Demi-Permanent Creams; Demi-Permanent Gels
• 4) By Temporary Hair Color: Hair Chalks; Wash-Out Hair Color Sprays
• Companies Mentioned: L'Oreal S.A.; Henkel AG & Co. KGaA; Kao Corporation; Godrej Consumer Products Limited; Revlon, Inc.; The Estee Lauder Companies Inc.; Shiseido Company, Limited; Procter & Gamble Company; Unilever PLC; Coty Inc.; Avon Products, Inc.; Combe Incorporated; Mandom Corporation; Hoyu Co., Ltd.; Amorepacific Corporation; Natura &Co; Dabur India Limited; CavinKare Private Limited; Marico Limited; Lila Kozmetik Sanayi ve Ticaret A.S
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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