Nail Polish Global Market Report 2026

Nail polish is a colored and thick lacquer or enamel liquid applied to the fingernails or toenails to enhance their appearance and add a glossy finish. Its primary purposes are to color the nails and provide a protective barrier, preventing them from becoming flaky, dry, or susceptible to breakage. Beyond its cosmetic function, nail polish serves as a decorative element, contributing to the overall aesthetics of well-manicured nails.

The primary products in the nail polish market include gel, matte, pearl, and other variations. Gel nail polish stands out as a special formula that is cured under ultraviolet lamps for a durable finish. Distribution channels for these products encompass supermarkets, hypermarkets, online platforms, traditional stores, exclusive beauty specialist stores, and various other channels. The diverse end-users of nail polish products include both males and females, reflecting the broad appeal and usage across different segments of the population.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the nail polish market by increasing costs of imported pigments, resins, solvents, and specialty cosmetic ingredients, leading to higher production expenses and pricing pressure. These impacts are most evident in premium, gel, and specialty nail polish segments, particularly in regions reliant on cross border cosmetic supply chains such as asia pacific and europe. Distribution channels handling international brands face margin pressure and longer sourcing cycles. At the same time, tariffs are encouraging local manufacturing, regional sourcing of raw materials, and formulation optimization, strengthening domestic production capabilities and supply chain resilience.

The nail polish market research report is one of a series of new reports from The Business Research Company that provides nail polish market statistics, including nail polish industry global market size, regional shares, competitors with a nail polish market share, detailed nail polish market segments, market trends and opportunities, and any further data you may need to thrive in the nail polish industry. This nail polish market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nail polish market size has grown rapidly in recent years. It will grow from $15.93 billion in 2025 to $17.82 billion in 2026 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to rising fashion consciousness, expansion of beauty salons and nail studios, increasing female workforce participation, growth of organized beauty retail, strong influence of celebrity and runway trends.

The nail polish market size is expected to see rapid growth in the next few years. It will grow to $27.17 billion in 2030 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to growing adoption of at home manicure products, increasing demand for clean and non toxic formulations, rising penetration of online beauty retail platforms, expanding male grooming awareness, innovation in quick dry and long wear nail polish technologies. Major trends in the forecast period include increasing demand for long lasting nail finishes, rising popularity of gel and soak off formulations, growing preference for premium and salon quality products, expansion of nail art and customization culture, higher focus on nail care and protective benefits.

The increasing working women population worldwide is expected to propel the growth of the nail polish market. Working women refer to women who work outside the home for a living and earn a salary, wages, or other income through regular employment. Nail polishes support working women by offering a vibrant, elegant appearance and a polished look. For instance, in June 2025, according to Global Media Insight, a UAE-based web solutions agency, the female population in the UAE was 3.87 million in 2024 and increased to 4.11 million in 2025. Therefore, the increasing working women population worldwide is driving the growth of the nail polish market.

Major companies operating in the nail polish market are focusing on developing innovative solutions, such as fast-drying nail color, to enhance consumer convenience by reducing drying time, minimizing smudges, and delivering a long-lasting, salon-quality finish at home. Fast-drying nail color refers to a type of nail polish designed to dry significantly faster than traditional formulas, typically within 1-5 minutes depending on the brand and formulation. For instance, in February 2025, OPI, a U.S.-based professional nail care company, introduced RapiDry Quick Dry Nail Polish, an innovative product line reflecting this trend. The RapiDry formulation combines built-in drip-dry drops with fast-acting solvents to deliver a smudge-free manicure in about 60 seconds, far quicker than traditional nail polishes that often require several minutes to dry and may need separate top or base coats or drying sprays. The product is vegan and 9-free and features a specially engineered Rush Brush with 200 additional bristles and a wide fan shape for quick, even application and accelerated drying from top to bottom. With one coat, it provides a glossy finish, and with a second coat, it offers up to five days of wear. This innovation caters to consumers seeking speed, convenience, and flexibility-such as those who want to change their nail color quickly before work or social events without extended drying times or smudging.

In October 2024, Pacific World Corporation, a US-based private equity firm acquired Nails.INC for an undisclosed amount. This acquisition aims to enhance Nails. INC's growth and expand its presence in the North American market. Nails.INC is a UK-based nail polish company.

Major companies operating in the nail polish market are Sally Hansen Inc., Revlon Inc., Kiko SpA, Orly International Inc., China Glaze Co. Ltd., INGLOT Sp. z o.o., Butter London LLC, Colorbar Cosmetics Pvt Ltd., Barry M Cosmetics Ltd., Deborah Lippmann Collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciate London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc., Zoya Nail Polish

North America was the largest region in the nail polish market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the nail polish market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The nail polish market consists of sales of glitter nail polish, chrome nail polish and French manicure. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Nail Polish Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses nail polish market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for nail polish ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The nail polish market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Gel; Matte; Pearl; Other Products
• 2) By Distribution Channel: Supermarkets/Hypermarkets; Online Channels; Traditional Stores; Exclusive Beauty Specialist Stores; Other Distribution Channels
• 3) By End Use: Male; Female
• Subsegments:
• 1) By Gel: UV Gel Nail Polish; LED Gel Nail Polish; Soak-Off Gel Nail Polish; Builder Or Hard Gel Nail Polish
• 2) By Matte: Matte Nail Polish (Solid Color); Matte Gel Nail Polish; Matte Effect Nail Polish; Velvet Or Soft-Touch Matte Nail Polish
• 3) By Pearl: Pearl Finish Nail Polish; Shimmering Pearl Nail Polish; Iridescent Or Pearlescent Nail Polish; Metallic-Pearl Nail Polish
• 4) By Other Products: Glitter Nail Polish; Neon Nail Polish; Metallic Nail Polish; Holographic Nail Polish; Specialty Nail Polish
• Companies Mentioned: Sally Hansen Inc.; Revlon Inc.; Kiko SpA; Orly International Inc.; China Glaze Co. Ltd.; INGLOT Sp. z o.o.; Butter London LLC; Colorbar Cosmetics Pvt Ltd.; Barry M Cosmetics Ltd.; Deborah Lippmann Collection LLC; Smith & Cult LLC; Kinetics Cosmetics Inc.; Mavala International SA; Ella+Mila Inc.; Ciate London Ltd.; Floss Gloss Ltd.; Art of Beauty Company Inc.; Jessica Cosmetics International Inc.; JINsoon Hand & Foot Spa Inc.; Zoya Nail Polish
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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