At-Home Gel Nail Kits Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Gel Polish, Nail Lamp, Nail Tools, Nail Accessories), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F

Description

The Global At-Home Gel Nail Kits Market was valued at USD 1.95 Billion in 2024 and is projected to reach USD 3.11 Billion by 2030, growing at a CAGR of 8.09% during the forecast period. The market is experiencing rapid expansion, fueled by growing consumer interest in cost-effective, do-it-yourself beauty solutions and increased awareness around nail care. Advancements in gel polish technologies-featuring longer-lasting wear and simplified applications-have made these kits more accessible for at-home use. Younger consumers are increasingly drawn to these offerings, aided by the growth of e-commerce and widespread exposure through influencer-driven social media marketing. The convenience, affordability, and innovation in product formats are reshaping consumer habits, sustaining demand beyond the pandemic era and broadening the market's global footprint.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 1.95 Billion
Market Size 2030	USD 3.11 Billion
CAGR 2025-2030	8.09%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising Demand for Cost-Effective and Convenient Beauty Solutions

The growing preference for accessible and affordable beauty routines is a major factor propelling the at-home gel nail kits market. Compared to traditional salon visits, which can be both expensive and time-intensive, at-home gel nail kits offer a practical alternative. Consumers-especially those with budget or time constraints-are increasingly opting for DIY nail treatments that deliver salon-quality results. The COVID-19 pandemic played a pivotal role in accelerating this shift, with lockdowns pushing users toward self-care options. Even as salons reopen, many consumers continue to rely on at-home kits out of habit or preference. Easy-to-use kits featuring tools like LED lamps, polish, and application guides have made it simpler for beginners to achieve professional outcomes, expanding adoption across age groups and lifestyles.

Key Market Challenges

Health and Safety Concerns Related to At-Home Use

Health and safety issues present a key challenge in the at-home gel nail kits market, particularly among novice users. Unlike trained salon professionals, at-home users may misuse products, leading to skin sensitivity, nail bed damage, or overexposure to UV light during curing. Improper application or removal methods can result in infections or allergic reactions, especially with formulas containing harsh chemicals. Additionally, concerns over potentially harmful substances such as formaldehyde, toluene, and dibutyl phthalate in some formulations raise red flags for health-conscious consumers. The lack of consistent global regulation exacerbates the issue, allowing low-cost and potentially unsafe products to proliferate online. This can undermine consumer trust and limit adoption. To address these concerns, brands must focus on product education, transparent labeling, safer formulations, and clear application guidelines to improve user safety and confidence.

Key Market Trends

Rise of Sustainable and Non-Toxic Formulations

Sustainability and safety are emerging as dominant trends shaping the future of the at-home gel nail kits market. Consumers are increasingly seeking clean, ethical alternatives free from harmful chemicals. This has led to the rise of "5-free" to "13-free" gel polish formulations that exclude common toxins. In tandem, vegan, cruelty-free, and biodegradable offerings are gaining traction, especially among environmentally conscious millennials and Gen Z consumers. Brands are also exploring eco-friendly packaging solutions, including recyclable and refillable containers, to reduce plastic waste. These changes align with a broader movement toward conscious consumption. Manufacturers are also investing in responsible sourcing and reducing their carbon footprint, which resonates with modern values of transparency and ethical production. As a result, green innovation is not only a trend but a competitive necessity in today's beauty landscape.

Key Market Players

Coty, Inc.
Revlon Consumer Products Corporation
OPI Products Inc.
CND (Creative Nail Design, Inc.)
Orly International, Inc.
Opallac Pty Ltd
Alessandro International GmbH
Sally Hansen
Le Mini Macaron
Mylee

Report Scope

In this report, the Global At-Home Gel Nail Kits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

At-Home Gel Nail Kits Market, By Product Type:

Gel Polish
Nail Lamp
Nail Tools
Nail Accessories

At-Home Gel Nail Kits Market, By Distribution Channel:

Online
Offline

At-Home Gel Nail Kits Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Vietnam
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global At-Home Gel Nail Kits Market.

Available Customizations

Global At-Home Gel Nail Kits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. Global At-Home Gel Nail Kits Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Gel Polish, Nail Lamp, Nail Tools, Nail Accessories)
- 5.2.2. By Distribution Channel (Online, Offline)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America At-Home Gel Nail Kits Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States At-Home Gel Nail Kits Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Canada At-Home Gel Nail Kits Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Mexico At-Home Gel Nail Kits Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Distribution Channel

7. Europe At-Home Gel Nail Kits Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France At-Home Gel Nail Kits Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2. Germany At-Home Gel Nail Kits Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. Spain At-Home Gel Nail Kits Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Italy At-Home Gel Nail Kits Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. United Kingdom At-Home Gel Nail Kits Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific At-Home Gel Nail Kits Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1.China At-Home Gel Nail Kits Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2.Japan At-Home Gel Nail Kits Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. India At-Home Gel Nail Kits Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. Vietnam At-Home Gel Nail Kits Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Distribution Channel
- 8.3.5. South Korea At-Home Gel Nail Kits Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa At-Home Gel Nail Kits Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa At-Home Gel Nail Kits Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. Saudi Arabia At-Home Gel Nail Kits Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. UAE At-Home Gel Nail Kits Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Distribution Channel
- 9.3.4. Turkey At-Home Gel Nail Kits Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Product Type
    - 9.3.4.2.2. By Distribution Channel

10. South America At-Home Gel Nail Kits Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Distribution Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil At-Home Gel Nail Kits Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Distribution Channel
- 10.3.2. Argentina At-Home Gel Nail Kits Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Distribution Channel
- 10.3.3. Colombia At-Home Gel Nail Kits Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Coty, Inc.
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. Revlon Consumer Products Corporation
- 14.1.3. OPI Products Inc.
- 14.1.4. CND (Creative Nail Design, Inc.)
- 14.1.5. Orly International, Inc.
- 14.1.6. Opallac Pty Ltd
- 14.1.7. Alessandro International GmbH
- 14.1.8. Sally Hansen
- 14.1.9. Le Mini Macaron
- 14.1.10. Mylee