Exercise Band Global Market Report 2026

Exercise bands are elastic tools used for resistance training, rehabilitation, and fitness routines. They are designed to enhance strength, flexibility, and endurance by providing varying levels of resistance when stretched. These bands are popular among individual users, health clubs, and gyms, offering a cost-efficient option for muscle conditioning and strength training.

The primary types of exercise bands are strip exercise bands and tube exercise bands. Strip exercise bands are flat, elastic bands commonly used for resistance and stretching exercises, ideal for strength-building and flexibility workouts due to their consistent resistance. They are distributed through online and offline channels, serving end-users such as individuals, health clubs, gyms, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the exercise band market by increasing costs of imported latex, synthetic rubber, textiles, and packaging materials used in strip and tube exercise bands. Manufacturers in North America and Europe are most affected due to dependence on imported raw materials, while Asia-Pacific faces pricing pressure on export-oriented production. These tariffs are raising product prices and affecting bulk procurement for gyms and health clubs. However, they are also encouraging local sourcing of materials, domestic manufacturing expansion, and innovation in alternative sustainable materials for resistance bands.

The exercise band market research report is one of a series of new reports from The Business Research Company that provides exercise band market statistics, including exercise band industry global market size, regional shares, competitors with a exercise band market share, detailed exercise band market segments, market trends and opportunities, and any further data you may need to thrive in the exercise band industry. This exercise band market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The exercise band market size has grown rapidly in recent years. It will grow from $1.8 billion in 2025 to $2.13 billion in 2026 at a compound annual growth rate (CAGR) of 18.6%. The growth in the historic period can be attributed to rising awareness of physical fitness, increased adoption of physiotherapy practices, growth of home workout trends, affordability of resistance training tools, expansion of fitness clubs and gyms.

The exercise band market size is expected to see rapid growth in the next few years. It will grow to $4.17 billion in 2030 at a compound annual growth rate (CAGR) of 18.2%. The growth in the forecast period can be attributed to growing focus on preventive healthcare, increasing demand for personalized fitness solutions, expansion of digital fitness platforms, rising adoption of rehabilitation equipment, growth of aging population. Major trends in the forecast period include increasing adoption of home-based fitness equipment, rising demand for rehabilitation and therapy bands, growing preference for portable and lightweight training tools, expansion of multi-resistance band sets, enhanced focus on injury prevention and recovery.

The increase in physical activities and regular exercise is expected to drive the growth of the exercise band market going forward. Physical activities and regular exercises refer to structured and unstructured activities that enhance physical fitness, health, and well-being. This rising trend can be attributed to growing health awareness, emerging fitness trends, and recognition of their benefits in preventing chronic diseases and improving overall well-being. Exercise bands support physical activities and regular exercise by providing versatile resistance training options, allowing individuals to improve strength, flexibility, and overall fitness while accommodating various workout environments and intensity levels. For instance, in September 2023, according to the UK Fitness Report published by PureGym Limited, a UK-based health club chain, the number of gym members in the UK increased by 2% compared to last year, with 16% of the population currently being gym members. Furthermore, the next 16% of individuals have expressed their intention to join a gym in 2024. Therefore, increased physical activities and regular exercise are driving the exercise band market.

Leading companies in the market are focusing on developing innovative home workout solutions, such as smart resistance bands, to enhance workout tracking and provide personalized fitness insights, driving user engagement and product innovation. Smart resistance bands are fitness tools equipped with sensors or Bluetooth technology that track real-time workout data, such as force, repetitions, and form, to provide feedback and optimize exercise routines. For instance, in September 2023, STRAFFR, a Germany-based company that develops smart fitness bands and other equipment, launched a smart resistance band designed to enhance fitness training. This unique resistance band connects seamlessly to a dedicated app, allowing users to receive real-time feedback and detailed training analytics. With this technology, STRAFFR aims to revolutionize home workouts by providing personalized insights, helping users track their progress, and optimizing their training routines. The integration of smart features with traditional resistance training offers a comprehensive solution for fitness enthusiasts looking to improve their strength and performance.

In February 2024, FitLab Inc., a US-based fitness and sports lifestyle company, acquired Assault Fitness and RPM Training Co. for an undisclosed amount. This acquisition aims to enhance FitLab's integrated fitness platform by expanding its industry-leading products and services portfolio with Assault Fitness's renowned cardio equipment and RPM Training's performance gear and apparel that better serve its members across various fitness and wellness needs. Assault Fitness is a US-based fitness equipment designer and manufacturer. RPM Training Co. is a US-based fitness equipment manufacturer, including exercise bands.

Major companies operating in the exercise band market are Adidas AG, Rogue Fitness Inc., Everlast Worldwide Inc., Zumba Fitness LLC, Horizon Fitness Inc., Champion Sports LLC, SPRI Products Inc., GoFit Inc., Victorem, Lifeline Fitness, BodyBoss Inc., Bodylastics LLC, Fit Simplify LLC, Gains In Bulk LLC, GYMBOSS LLC, Kootek Inc., Live Infinitely LLC, StrongLifts LLC, V Tone Fitness Inc., WOD Nation Fitness, Perform Better Inc., Black Mountain Products, Rubberbanditz LLC, Super Exercise Band, Velocity Fitness LLC, NuFit Inc.

North America was the largest region in the exercise band market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exercise band market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the exercise band market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The exercise band market consists of sales of loop bands, figure-eight bands, therapy bands, resistance tubes with handles, and fabric bands. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Exercise Band Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses exercise band market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for exercise band ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The exercise band market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product: Strip Exercise Bands; Tube Exercise Bands
• 2) By Distribution Channel: Online; Offline
• 3) By End-Use: Individual Users; Health Clubs; Gyms; Other End-Uses
• Subsegments:
• 1) By Strip Exercise Bands: Flat Resistance Bands; Therapy Bands; Mini Bands; Loop Bands; Resistance Band Sets
• 2) By Tube Exercise Bands: Single Tube Bands; Double Tube Bands; Tube Bands With Handles; Tube Bands With Ankle Straps; Adjustable Resistance Tube Bands
• Companies Mentioned: Adidas AG; Rogue Fitness Inc.; Everlast Worldwide Inc.; Zumba Fitness LLC; Horizon Fitness Inc.; Champion Sports LLC; SPRI Products Inc.; GoFit Inc.; Victorem; Lifeline Fitness; BodyBoss Inc.; Bodylastics LLC; Fit Simplify LLC; Gains In Bulk LLC; GYMBOSS LLC; Kootek Inc.; Live Infinitely LLC; StrongLifts LLC; V Tone Fitness Inc.; WOD Nation Fitness; Perform Better Inc.; Black Mountain Products; Rubberbanditz LLC; Super Exercise Band; Velocity Fitness LLC; NuFit Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.