Fitness Equipment Global Market Report 2026

Fitness equipment is a specialized tool designed to facilitate fitness services and assist users and athletes in enhancing their physical well-being. These equipment pieces are diverse in design, with each focusing on specific body areas or muscle groups.

The primary types of fitness equipment encompass cardiovascular training equipment, strength training equipment, and others. Cardiovascular training equipment is dedicated to providing exercises for cardiovascular workouts. It caters to various buyer types, including both male and female individuals, institutions, and others, who leverage these tools for applications such as weight loss, bodybuilding, physical fitness, and mental fitness. End users, such as health clubs or gyms, home consumers, hotels, corporates, hospitals and medical centers, and public institutions, utilize these fitness equipment for their fitness needs.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the fitness equipment market by increasing costs of imported steel frames, electronic sensors, motors, and digital display components used across cardio and strength training equipment. North America and Europe are most affected due to dependence on imported components, while Asia-Pacific faces export cost pressures. These tariffs are raising equipment prices and slowing commercial gym upgrades. However, they are also driving localized assembly, regional manufacturing expansion, and innovation in cost-optimized and modular fitness equipment designs.

The fitness equipment market research report is one of a series of new reports from The Business Research Company that provides fitness equipment market statistics, including fitness equipment industry global market size, regional shares, competitors with a fitness equipment market share, detailed fitness equipment market segments, market trends and opportunities, and any further data you may need to thrive in the fitness equipment industry. This fitness equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fitness equipment market size has grown strongly in recent years. It will grow from $15 billion in 2025 to $15.81 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to growth of commercial gyms and fitness centers, rising health awareness among consumers, expansion of strength and cardio training adoption, increasing disposable income levels, availability of diverse fitness equipment options.

The fitness equipment market size is expected to see strong growth in the next few years. It will grow to $19.47 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to growing adoption of smart fitness ecosystems, rising demand for hybrid home-gym solutions, expansion of virtual and guided workout programs, increasing focus on preventive healthcare, growing investments in digitally enabled fitness equipment. Major trends in the forecast period include increasing adoption of connected fitness equipment, rising demand for home-based workout solutions, growing integration of digital training platforms, expansion of compact and space-saving equipment designs, enhanced focus on personalized fitness experiences.

The rising prevalence of obesity is expected to propel the growth of the fitness equipment market in the coming years. Obesity is a medical condition associated with an increased risk of several health issues, including heart disease, diabetes, high blood pressure, and certain types of cancer. Fitness equipment supports weight management by enabling aerobic and strength-based workouts that raise heart rate, improve metabolism, and help burn calories effectively. For instance, in October 2025, according to Trust for America's Health, a US-based non-profit health policy organization, the highest adult obesity rates in 2024 were recorded in West Virginia at 41.4%, followed by Mississippi at 40.4% and Louisiana at 39.2%. Therefore, the growing prevalence of obesity is driving the expansion of the fitness equipment market.

Companies operating in the fitness equipment market are increasingly focusing on the introduction of strength training equipment to gain a competitive advantage. Strength training equipment includes tools and devices designed to support resistance-based exercises that improve muscle strength, endurance, and overall physical fitness. For example, in October 2023, Nike Inc., a US-based fitness company, entered a new product category with the launch of its Nike Strength line. This range is designed to meet the needs of athletes at all levels and is available through select retailers such as Dick's Sporting Goods. The lineup includes equipment such as dumbbells, barbells, kettlebells, and bumper plates.

In June 2023, TRX, a US-based provider of functional training equipment and education services, acquired YBell Fitness for an undisclosed amount. The acquisition is intended to enhance TRX's multi-purpose and patented product offerings, while strengthening its training solutions portfolio. This move further expands TRX's ecosystem, providing fitness enthusiasts, personal trainers, and gym owners with access to a broader range of functional training equipment and educational resources. YBell Fitness is an Australia-based fitness equipment company known for its innovative designs and versatile training tools.

Major companies operating in the fitness equipment market are Core Health & Fitness LLC, Impulse Health Tech Co. Ltd., Nautilus Inc., Johnson Health Tech. Co. Ltd., Technogym S.p.A, True Fitness Technology Inc., Icon Health & Fitness Inc., Peloton Interactive Inc., Torque Fitness LLC, iFIT.com, Rogue Fitness, Jerai Fitness Private Limited, Cosco Sports Equipment, Shuhua Sports Co. Ltd., Body-Solid Inc., Shandong Aoxinde Fitness Equipment Co. Ltd., BFT Fitness, Shanghai Define Health Tech Co. Ltd., Realleader Fitness Co. Ltd., Amer Sports Corporation, Dyaco International Inc., Decathlon Group, NordicTrack, Matrix Fitness, Horizon Fitness, Synca Wellness, Tempo Fitness, Yanre Fitness, Origin Fitness

North America was the largest region in the fitness equipment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the fitness equipment market report during the forecast period. The regions covered in the fitness equipment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the fitness equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The fitness equipment market consists of sales of treadmills, stationary cycles and ellipticals. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Fitness Equipment Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses fitness equipment market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for fitness equipment ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The fitness equipment market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Cardiovascular Training Equipment; Strength Training Equipment; Other Types
• 2) By Buyer Type: Individual; Institution; Other Buyer Types
• 3) By Gender: Male; Female
• 4) By Application: Weight Loss; Body Building; Physical Fitness; Other Applications
• 5) By End User: Health Clubs Or Gyms; Home Consumer; Hotels; Corporates; Hospital And Medical Centers; Public Institutions
• Subsegments:
• 1) By Cardiovascular Training Equipment: Treadmills; Ellipticals; Stationary Bikes; Rowing Machines
• 2) By Strength Training Equipment: Free Weights; Weight Machines; Resistance Bands; Kettlebells
• 3) By Other Types: Flexibility Equipment; Balance Equipment; Functional Training Equipment
• Companies Mentioned: Core Health & Fitness LLC; Impulse Health Tech Co. Ltd.; Nautilus Inc.; Johnson Health Tech. Co. Ltd.; Technogym S.p.A; True Fitness Technology Inc.; Icon Health & Fitness Inc.; Peloton Interactive Inc.; Torque Fitness LLC; iFIT.com; Rogue Fitness; Jerai Fitness Private Limited; Cosco Sports Equipment; Shuhua Sports Co. Ltd.; Body-Solid Inc.; Shandong Aoxinde Fitness Equipment Co. Ltd.; BFT Fitness; Shanghai Define Health Tech Co. Ltd.; Realleader Fitness Co. Ltd.; Amer Sports Corporation; Dyaco International Inc.; Decathlon Group; NordicTrack; Matrix Fitness; Horizon Fitness; Synca Wellness; Tempo Fitness; Yanre Fitness; Origin Fitness
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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