PUBLISHER: The Business Research Company | PRODUCT CODE: 1931379
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931379
Home fitness equipment comprises any tools or devices utilized for physical activity at home, aiming to enhance the workout experience or results by incorporating fixed or adjustable resistance or improving the strength and conditioning effects of exercises.
The primary types of home fitness equipment include treadmills, elliptical machines, rowing machines, strength training equipment, and others. These find applications in various settings such as homes, small gyms, offices, and more. An elliptical machine, for instance, is a stationary workout device that permits climbing stairs, walking, or running with reduced impact on joints, minimizing the risk of injuries. The distribution of these fitness equipment types occurs through channels such as offline retail stores, online retail stores, and direct selling, catering to usage in homes, small gyms, offices, and other environments.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are impacting the home fitness equipment market by increasing costs of imported steel frames, electronic components, motors, sensors, and display units used in treadmills, bikes, and smart gym systems. Manufacturers and distributors in North America and Europe are most affected due to reliance on Asian component sourcing. These tariffs are pushing up retail prices and slowing replacement cycles for premium equipment. However, they are also encouraging local assembly, regional supplier diversification, and innovation in modular and cost-efficient fitness equipment designs.
The home fitness equipment market research report is one of a series of new reports from The Business Research Company that provides home fitness equipment market statistics, including home fitness equipment industry global market size, regional shares, competitors with a home fitness equipment market share, detailed home fitness equipment market segments, market trends and opportunities, and any further data you may need to thrive in the home fitness equipment industry. This home fitness equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The home fitness equipment market size has grown rapidly in recent years. It will grow from $19.8 billion in 2025 to $22.03 billion in 2026 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to increasing health awareness among consumers, expansion of home-based exercise routines, growth of e-commerce fitness equipment sales, availability of affordable fitness machines, rising adoption of strength training equipment.
The home fitness equipment market size is expected to see rapid growth in the next few years. It will grow to $33.56 billion in 2030 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to increasing integration of ai-driven fitness coaching, growing demand for interactive workout experiences, expansion of hybrid fitness models, rising focus on preventive healthcare at home, continued growth of connected fitness ecosystems. Major trends in the forecast period include increasing adoption of connected and smart fitness equipment, rising demand for compact and foldable workout machines, growing popularity of virtual and app-based training programs, expansion of subscription-based fitness platforms, enhanced focus on personalized home workouts.
The increasing prevalence of obesity is anticipated to drive the expansion of the home fitness equipment market. Obesity is a chronic health condition characterized by the excessive accumulation of body fat, resulting in a Body Mass Index (BMI) above a healthy range. It is linked to a higher risk of several chronic diseases, encouraging individuals to purchase home fitness equipment to engage in regular physical activity and effectively manage their weight. The convenience of exercising at home, particularly for those with limited time or mobility, fuels the demand for fitness equipment, supporting market growth. For example, in May 2025, according to the Government Digital Service, a UK-based government organization, 64.5% of adults aged 18 years and over in England were estimated to be overweight or living with obesity in 2023-2024, up from 64.0% in 2022-2023. Consequently, the rising prevalence of obesity is contributing to the growth of the home fitness equipment market.
Major companies in the home fitness equipment market are concentrating on creating innovative solutions, such as smart stationary bikes, to address the growing demand for connected, interactive, and space-efficient home workout options. A smart stationary bike combines traditional cycling equipment with digital capabilities, including performance tracking, virtual training programs, and app connectivity, enabling users to perform personalized workouts at home while receiving real-time feedback. For example, in November 2025, Speediance, a US-based fitness technology company, introduced the VeloNix Stationary Bike, an advanced smart bike designed to enhance home fitness experiences. The VeloNix features a streamlined frame, adjustable resistance levels, a high-definition touchscreen for live and on-demand classes, and seamless integration with fitness apps to monitor metrics such as heart rate, cadence, and calorie burn. Its interactive interface and compact design make it a flexible alternative to traditional stationary bikes, providing gamified workouts and virtual competitions for added motivation.
In June 2023, TRX, a US-based fitness training and equipment company, acquired YBell Fitness for an undisclosed amount. This acquisition enhances TRX's product portfolio, expanding its offerings in functional training equipment and educational resources. The addition of YBell Fitness, an Australia-based fitness equipment company known for its innovative designs, including the flagship product YBell, enriches the overall training experience for fitness enthusiasts, personal trainers, and gym owners.
Major companies operating in the home fitness equipment market are Peloton Interactive, Inc, Life Fitness, Johnson Health Tech, Nautilus, Inc, Technogym S.p.A, Rogue Fitness, Tonal, Dyaco International Inc., Impulse (Qingdao) Health Tech, Decathlon SA, Impulse Fitness, Yanre Fitness China, WNQ Fitness, DHZ Fitness, SHUA Fitness, Nortus Fitness Equipment, Body Strong, Shuhua Sports Co., Ltd, Senoh Corporation, Designpark Corp, AlphaFit, Huixiang Fitness Equipment, Fitness Division Company, LLC, NordicTrack, HOIST Fitness Systems, Vogue Fitness, FitRepublik, Matrix Fitness South Africa, Express Fitness, Fitzone, NRG Fitness
Asia-Pacific was the largest region in the home fitness equipment market in 2025. Western Europe was the second largest region in the global home fitness equipment market. The regions covered in the home fitness equipment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the home fitness equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The home fitness equipment market consists of sales of cardiovascular training equipment, stationary cycles, dumbbells, kettlebells, store-based equipment, and in-home gym equipment. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Home Fitness Equipment Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses home fitness equipment market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for home fitness equipment ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The home fitness equipment market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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