Shape Memory Foam Global Market Report 2026

Shape memory foam, commonly referred to as viscoelastic or memory foam, is a material that responds to temperature and pressure. It can adapt to the contours of the body or object exerting pressure on it and returns to its original shape once the pressure is released. This foam is primarily composed of polyurethane, which is mixed with other chemicals to enhance its viscosity and elasticity.

The main varieties of shape memory foams include polyurethane (PU) memory foam, gel-infused memory foam, plant-based memory foam, and others. Polyurethane (PU) memory foam is a widely used type known for its ability to conform to the body, providing both comfort and pressure relief. It is utilized in both residential and commercial applications across various industries, including bedding and furniture, automotive, medical, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the shape memory foam market by increasing costs of imported polyurethane chemicals, additives, processing equipment, and specialty gels used in foam manufacturing. Bedding, furniture, and automotive applications in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces cost pressure on export-oriented foam production. These tariffs are increasing manufacturing expenses and product prices. However, they are also encouraging domestic chemical sourcing, local foam production expansion, and innovation in bio-based and alternative foam materials.

The shape memory foam market research report is one of a series of new reports from The Business Research Company that provides shape memory foam market statistics, including shape memory foam industry global market size, regional shares, competitors with a shape memory foam market share, detailed shape memory foam market segments, market trends and opportunities, and any further data you may need to thrive in the shape memory foam industry. This shape memory foam market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The shape memory foam market size has grown rapidly in recent years. It will grow from $12 billion in 2025 to $13.7 billion in 2026 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to rising demand for comfort-focused bedding products, expansion of residential furniture consumption, increasing use of memory foam in medical cushions, growth of automotive seating applications, availability of advanced polyurethane formulations.

The shape memory foam market size is expected to see rapid growth in the next few years. It will grow to $23.29 billion in 2030 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to growing demand for sustainable foam alternatives, increasing healthcare and wellness product usage, rising adoption of premium bedding products, expansion of customized foam solutions, increasing focus on recyclable foam materials. Major trends in the forecast period include increasing adoption of gel-infused memory foam, rising demand for plant-based memory foam materials, growing focus on pressure-relief comfort products, expansion of medical-grade memory foam applications, enhanced focus on product durability and density customization.

The growing prevalence of acute back pain is expected to drive the expansion of the shape memory foam market in the future. Acute back pain is characterized by a sudden onset of discomfort that typically lasts less than six weeks. It often results from poor posture due to prolonged sitting or screen time, insufficient physical activity, and an aging population, which contribute to musculoskeletal strain and injury. Shape memory foam is beneficial for managing acute back pain as it contours to the body, providing personalized support and pressure relief, helping to align the spine and reduce muscle strain. For example, in June 2024, the Australian Institute of Health and Welfare reported that approximately 4.0 million people in Australia, or 16% of the population, were living with back issues in 2022. Furthermore, by 2023, back problems ranked as the third leading cause of disease burden, accounting for 4.3% of the total burden in the country. Additionally, in 2022, back-related issues were linked to 1,112 deaths, representing 4.3 deaths per 100,000 people, or 0.6% of all fatalities. Thus, the rising incidence of acute back pain is propelling the growth of the shape memory foam market.

Leading companies in the shape memory foam market are focusing on developing technologically advanced products, such as memory foams integrated with triple-phase cooling technology, to address the growing demand for improved temperature regulation and enhanced sleep comfort. Triple-phase cooling memory foam is engineered with a three-stage heat-management system that helps maintain an optimal sleeping temperature throughout the night, delivering superior thermal control compared with conventional memory foam. For example, in May 2025, Sweetnight Home Co. Ltd., a China-based mattress and sleep-solutions company, introduced the CoolNest Memory Foam Mattress, an innovative cooling memory foam product. The mattress incorporates SweetNight's proprietary CoolNest Cooling System, which includes a 3D-knitted cooling cover with thousands of micro-ventilation pores, a PCMflux high-resilience foam core infused with phase-change material (PCM) for active temperature regulation, and a gel-infused memory foam layer designed to disperse heat, providing sleep temperatures up to 8°C cooler than standard memory foams. It also features a five-zone ergonomic support structure that promotes spinal alignment and relieves pressure points. The mattress is CertiPUR-US and OEKO-TEX Standard 100 certified, ensuring safety, durability, and environmental compliance, and is suitable for side, back, and frequent-turning sleepers.

In February 2023, 3Z Brands, a U.S.-based manufacturer and retailer of sleep products, acquired Nolah Sleep for an undisclosed amount. This acquisition enhances 3Z's portfolio, which includes brands such as Helix Sleep, Brooklyn Bedding, and Bear Mattress. Nolah will continue to operate independently under the 3Z umbrella, with plans for further innovation and growth. Nolah Sleep specializes in memory foam mattresses.

Major companies operating in the shape memory foam market are Ashley Furniture Industries, Tempur Sealy International, Casper Sleep Inc., Saatva Inc., Nilkamal Limited, Bensons for Beds Limited, Tuft & Needle LLC, Leesa Sleep LLC, Kurlon Enterprises Limited, Nectar Sleep LLC, Sleepwell, Zinus Inc., The Puffy Mattress Company, Bear Mattress LLC, Brooklyn Bedding LLC, Avocado Green Mattress, Serta Simmons Bedding LLC, Coirfit Mattress Limited, DreamCloud, Helix Sleep Inc., Essential Aids Limited, WinkBeds LLC, HomeKomforts LLC

Asia-Pacific was the largest region in the shape memory foam market in 2025, and is expected to be the fastest-growing region in the forecast period. The regions covered in the shape memory foam market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the shape memory foam market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The shape memory foam market consists of sales of mattresses, seat cushions, lumbar support cushions, body pillows, and mattress toppers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Shape Memory Foam Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses shape memory foam market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for shape memory foam ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The shape memory foam market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Polyurethane (PU) Memory Foam; Gel-Infused Memory Foam; Plant-Based Memory Foam; Other Types
• 2) By Application: Residential; Commercial
• 3) By End-Use: Bedding And Furniture; Automotive; Medical; Other End-Users
• Subsegments:
• 1) By Polyurethane (PU) Memory Foam: Standard Polyurethane (PU) Memory Foam; High-Density Polyurethane (PU) Memory Foam; Low-Density Polyurethane (PU) Memory Foam
• 2) By Gel-Infused Memory Foam: Cooling Gel Memory Foam; Graphite-Infused Gel Foam; Phase Change Material (PCM) Gel Foam
• 3) By Plant-Based Memory Foam: Soy-Based Memory Foam; Bamboo-Based Memory Foam; Natural Latex Blended Foam
• 4) By Other Types: Viscoelastic Foam; Open-Cell Memory Foam; Closed-Cell Memory Foam
• Companies Mentioned: Ashley Furniture Industries; Tempur Sealy International; Casper Sleep Inc.; Saatva Inc.; Nilkamal Limited; Bensons for Beds Limited; Tuft & Needle LLC; Leesa Sleep LLC; Kurlon Enterprises Limited; Nectar Sleep LLC; Sleepwell; Zinus Inc.; The Puffy Mattress Company; Bear Mattress LLC; Brooklyn Bedding LLC; Avocado Green Mattress; Serta Simmons Bedding LLC; Coirfit Mattress Limited; DreamCloud; Helix Sleep Inc.; Essential Aids Limited; WinkBeds LLC; HomeKomforts LLC
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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