Ski Global Market Report 2026

Skiing involves using a piece of wood or a stick with slats fastened to the feet to glide over snow. Skis are designed to provide stability, control, and mobility on snow, enabling individuals to traverse slopes, trails, and various terrains.

The main ski products include skis and poles, ski boots, and ski protective gear and accessories. Skis are long, thin devices connected to a skier's boots and designed to glide smoothly through snow. Poles are elongated, lightweight pairs used for balancing and assisting skiers in traversing slopes, maintaining balance, and changing direction. These products are distributed through online and offline channels and cater to different end-users, including men, women, and kids.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the ski market by increasing costs of imported wood cores, composite materials, metal edges, and finishing components used in ski manufacturing. European and North American ski brands are most affected due to reliance on cross-border material sourcing, while Asia-Pacific faces higher export costs. These tariffs are raising product prices and affecting seasonal demand cycles. However, they are also promoting local material sourcing, regional manufacturing partnerships, and innovation in alternative lightweight materials.

The ski market research report is one of a series of new reports from The Business Research Company that provides ski market statistics, including ski industry global market size, regional shares, competitors with a ski market share, detailed ski market segments, market trends and opportunities, and any further data you may need to thrive in the ski industry. This ski market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ski market size has grown steadily in recent years. It will grow from $1.61 billion in 2025 to $1.68 billion in 2026 at a compound annual growth rate (CAGR) of 4.1%. The growth in the historic period can be attributed to expansion of winter sports tourism, growth of ski resorts and infrastructure, increasing participation in recreational skiing, rising disposable income in cold regions, wider availability of ski equipment rentals.

The ski market size is expected to see steady growth in the next few years. It will grow to $2.01 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing focus on sustainable ski manufacturing, rising demand for all-terrain ski designs, expansion of ski tourism in emerging regions, growing adoption of advanced materials for durability, increasing popularity of freestyle and backcountry skiing. Major trends in the forecast period include increasing demand for lightweight and high-performance skis, growing popularity of recreational and adventure skiing, rising adoption of advanced composite materials, expansion of ski tourism activities, enhanced focus on stability and control features.

A substantial contributor to the growth of the ski market is the increasing disposable incomes worldwide. Disposable income, the income available after tax and social security deductions, is earmarked for discretionary spending or savings. As disposable income levels rise globally, individuals are more inclined to invest in leisure activities such as skiing. This trend is particularly evident in emerging economies. According to October 2023 data from the Bureau of Economic Analysis, the disposable income of Americans increased from $18,247.8 billion in the first quarter of 2022 to $19,880.2 billion in the first quarter of 2023. Consequently, the escalating disposable incomes globally are poised to propel the ski market.

Major companies in the ski market are adopting a strategic partnership approach to enhance the quality of services offered to customers. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits and success. For instance, in March 2023, Pebblebee, a US-based smart-tracking technology company, partnered with Peak Ski Co., a US-based ski company, to integrate Pebblebee tech into its skis. The collaboration resulted in the creation of Peak Loc8, a tracking and location system embedded beneath the ski's topsheet material. Designed for wireless recharging and compatibility with both iOS and Android operating systems, the system aims to assist skiers in locating valuable equipment using a mobile device.

In November 2024, Canadawide Sports Ltd., a Canada-based distributor of outdoor and winter sports equipment, acquired G3 Genuine Guide Gear Inc. (G3) for an undisclosed amount. Through this acquisition, Canadawide Sports Ltd. aimed to revitalize and strengthen a legacy backcountry ski brand by leveraging its distribution network and financial resources to relaunch G3's ski gear and ensure continuity for backcountry skiing customers. G3 Genuine Guide Gear Inc. is a Canada-based company specializing in backcountry ski equipment, including skis, skins, bindings, poles, and related outdoor gear.

Major companies operating in the ski market are Decathlon SA, Amer Sports, Tecnica Group S.p.A, K2 Sports LLC, Fischer Beteiligungsverwaltungs GmbH, Groupe Rossignol, Head Skis, Helly Hansen, Alpina DOO, Black Diamond Equipment Ltd, Surefoot, Armada, Blizzard Sport GmbH, Scott Sports, Icelantic LLC, DPS Skis, Rottefella AS, Marker Dalbello Voelklski GmbH, Faction Skis, Kastle GmbH, Volkl, Majesty Skis, 4FRNT Skis LLC, Coalition Snow, United States Ski Pole Company, Whitedot Skis, Liberty Skis, Moment Skis, ON3P Skis, Stockli Swiss Sports AG.

North America was the largest region in the ski market in 2025. The regions covered in the ski market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the ski market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ski market consists of sales of racing skis, carving skis, touring skis, park skis, and powder skis. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Ski Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses ski market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for ski ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ski market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Skis And Poles; Ski Boots; Ski Protective Gear And Accessories
• 2) By Distribution Channels: Online; Offline
• 3) By End-User: Men; Women; Kids
• Subsegments:
• 1) By Skis And Poles: Alpine Skis; Cross-Country Skis; Freestyle Skis; Ski Poles
• 2) By Ski Boots: Alpine Ski Boots; Cross-Country Ski Boots; Freestyle Ski Boots; Adjustable Ski Boots
• 3) By Ski Protective Gear And Accessories: Helmets; Goggles; Knee And Elbow Pads; Ski Bags And Storage Solutions
• Companies Mentioned: Decathlon SA; Amer Sports; Tecnica Group S.p.A; K2 Sports LLC; Fischer Beteiligungsverwaltungs GmbH; Groupe Rossignol; Head Skis; Helly Hansen; Alpina DOO; Black Diamond Equipment Ltd; Surefoot; Armada; Blizzard Sport GmbH; Scott Sports; Icelantic LLC; DPS Skis; Rottefella AS; Marker Dalbello Voelklski GmbH; Faction Skis; Kastle GmbH; Volkl; Majesty Skis; 4FRNT Skis LLC; Coalition Snow; United States Ski Pole Company; Whitedot Skis; Liberty Skis; Moment Skis; ON3P Skis; Stockli Swiss Sports AG.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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