Wipes Global Market Report 2026

Wipes are items that are designed for single-use, disposable purposes, or made from materials that can be easily rinsed in water and properly cleaned. Wiping cloths, specifically, should only be used to clean food surfaces and are typically stored in a sanitizing solution. These items are commonly utilized as antiseptic fabrics, primarily for skin cleansing.

The main types of wipes can be categorized into disposable wipes and non-disposable wipes. Disposable wipes are nonwoven textiles saturated with water and gentle cleansing chemicals. They find application in various areas such as baby care, hand washing, feminine hygiene, and other personal cleansing needs. The diverse products include baby wipes, facial and cosmetic wipes, hand and body wipes, flushable wipes, and others. These wipes cater to different sectors, including households, industrial applications, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the wipes market by increasing costs of imported nonwoven fabrics, specialty fibers, chemical formulations, and packaging materials used in disposable and non-disposable wipes. Consumer goods manufacturers in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces cost pressure on export-oriented wipe production. These tariffs are increasing retail prices and production costs. However, they are also encouraging domestic sourcing of raw materials, development of biodegradable alternatives, and localized manufacturing expansion.

The wipes market research report is one of a series of new reports from The Business Research Company that provides wipes market statistics, including wipes industry global market size, regional shares, competitors with a wipes market share, detailed wipes market segments, market trends and opportunities, and any further data you may need to thrive in the wipes industry. This wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wipes market size has grown strongly in recent years. It will grow from $24.16 billion in 2025 to $26.17 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to increasing awareness of personal hygiene, expansion of baby care product usage, growth in healthcare and sanitation needs, availability of mass-produced disposable wipes, rising use in food service environments.

The wipes market size is expected to see strong growth in the next few years. It will grow to $35.9 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing demand for eco-friendly wipes, rising focus on reusable and sustainable alternatives, expansion of industrial cleaning applications, growing innovation in wipe formulations, increasing regulatory scrutiny on disposable waste. Major trends in the forecast period include increasing demand for disposable hygiene wipes, rising adoption of biodegradable wipe materials, growing use of antibacterial and disinfectant wipes, expansion of household and industrial cleaning applications, enhanced focus on skin-safe formulations.

The growing child population is expected to drive the expansion of the wipes market in the coming years. The child population refers to individuals below a specified age, often defined as those under 18. Baby wipes are commonly used during diaper changes to clean a baby's bottom and genital area, providing gentle care that helps prevent diaper rash. For instance, according to the Turkish Statistical Institute, a government agency in Turkey, the child population in 2023 was 22,206,034, with projections showing this demographic will make up 25.6% of the population in 2030, 23.3% in 2040, 20.4% in 2060, and 19.0% in 2080. Thus, the rising child population is driving demand in the wipes market.

Major companies operating in the wipes market are emphasizing the development of advanced solutions, such as biodegradable plant-based wipes, to improve environmental sustainability and hygiene safety. Biodegradable plant-based wipes are produced using renewable fibers from fast-growing plants instead of synthetic materials and are combined with mild cleaning agents to ensure effective disinfection while lowering waste generation and carbon footprint. For example, in February 2023, The Cheeky Panda, a UK-based company, introduced an enhanced version of its biodegradable antibacterial multi-surface cleaning wipes featuring bamboo fiber construction, recyclable packaging, and broad-spectrum antimicrobial performance. These upgraded wipes are manufactured in the UK as part of the company's initiative to localize production and reduce its carbon footprint. They are packed in wrappers containing 30% recycled plastic to minimize plastic waste. The wipes are effective against viruses such as poliovirus, norovirus, and influenza A, as well as bacteria including P. aeruginosa, E. coli, and E. hirae, while being free from fragrances, fertilizers, pesticides, and chlorine bleach, relying solely on purified water and plant-based cleaning agents. Made from 100% biodegradable FSC-certified bamboo fibers and completely plastic-free, the wipes biodegrade naturally over time and deliver a carbon footprint that is 35% lower than recycled tree-based paper wipes and 65% lower than wipes made from virgin tree-based paper, while also providing a plastic saving of 180 g and a carbon saving of 410 g per pack compared with standard plastic wipes. Their dermatologically tested, vegan formulation ensures they are effective on surfaces while remaining gentle on the skin, including sensitive skin.

In January 2024, Accrol Group Holdings PLC, a UK-based company, acquired Severn Delta for an undisclosed amount. Through this acquisition, Accrol aims to bolster its wet wipes segment and broaden its product offerings. Severn Delta, also based in the UK, specializes in the manufacturing of wet wipes and other hygiene products.

Major companies operating in the wipes market are Kimberly Clark Corporation, Procter and Gamble Co, Essity AB, Reckitt Benckiser Group plc, Unicharm International, NicePak International, Rockline Industries, Johnson and Johnson, The Clorox Company, Edgewell Personal Care, The Honest Company Inc, Diamond Wipes International Inc, Drylock Technologies NV, Medline Industries Inc, Unilever Group, 3M Co, Hengan, Vinda, Kimberly Clark Professional, Nice Pak Products Inc, PDI EMEA, Wemy Industries, National Pride Pty Ltd

Asia-Pacific was the largest region in the wipes market in 2025. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wipes market consists of sales of polyester, isopropyl alcohol, and nylon polymers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Wipes Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses wipes market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for wipes ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The wipes market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Usage Nature: Disposable wipes; Reusable Wipes
• 2) By Product: Baby; Facial & Cosmetic; Hand & Body; Flushable
• 3) By Application: Household Sector; Industrial Sector; Other Applications
• Subsegments:
• 1) By Disposable Wipes: Baby Wipes; Facial Wipes; Antibacterial/Disinfectant Wipes; Household Cleaning Wipes; Industrial Wipes
• 2) By Reusable Wipes: Microfiber Cleaning Cloths; Cotton Towels; Reusable Makeup Remover Pads; Reusable Antibacterial Wipes
• Companies Mentioned: Kimberly Clark Corporation; Procter and Gamble Co; Essity AB; Reckitt Benckiser Group plc; Unicharm International; NicePak International; Rockline Industries; Johnson and Johnson; The Clorox Company; Edgewell Personal Care; The Honest Company Inc; Diamond Wipes International Inc; Drylock Technologies NV; Medline Industries Inc; Unilever Group; 3M Co; Hengan; Vinda; Kimberly Clark Professional; Nice Pak Products Inc; PDI EMEA; Wemy Industries; National Pride Pty Ltd
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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