Pet Fitness Care Global Market Report 2026

Pet fitness care encompasses a comprehensive approach aimed at enhancing and preserving the physical health and overall well-being of pets through a variety of methods, including proper nutrition, regular exercise, preventive healthcare, and mental stimulation. This strategy ensures that pets lead active, content, and satisfying lives while reducing the likelihood of obesity, illness, and behavioral problems. Implementing pet fitness care involves offering ample opportunities for exercise, providing balanced diets, scheduling regular veterinary examinations, administering vaccinations, controlling parasites, maintaining dental hygiene, and engaging in mental enrichment activities tailored to the specific requirements of each pet species and breed.

The primary components of pet fitness care consist of products or equipment, software, and services. Pet fitness care products or equipment are designed to aid pets in maintaining their physical health and activity levels, such as toys, treadmills, and agility gear, catering to various pet types such as dogs, cats, and others. These products are typically distributed through pet specialty stores, online platforms, and veterinary clinics.

Tariffs have impacted the pet fitness care market by increasing the cost of importing wearable devices, smart collars, pet fitness equipment, and software platforms. Segments like wearable fitness devices, smart monitoring equipment, and interactive pet toys are most affected, particularly in regions such as North America, Europe, and Asia-Pacific. While tariffs have raised costs for pet owners and service providers, they have also promoted local manufacturing, encouraged domestic innovation, and led to development of cost-efficient and regionally adapted fitness care solutions.

The pet fitness care market research report is one of a series of new reports from The Business Research Company that provides pet fitness care market statistics, including pet fitness care industry global market size, regional shares, competitors with a pet fitness care market share, detailed pet fitness care market segments, market trends and opportunities, and any further data you may need to thrive in the pet fitness care industry. This pet fitness care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet fitness care market size has grown rapidly in recent years. It will grow from $7.8 billion in 2025 to $8.59 billion in 2026 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to increasing awareness of pet obesity and health issues, growth in pet ownership globally, rising adoption of pet fitness equipment, expansion of veterinary clinic services, limited availability of integrated fitness and health tracking solutions.

The pet fitness care market size is expected to see strong growth in the next few years. It will grow to $11.94 billion in 2030 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rise in wearable and smart fitness devices for pets, growth of mobile apps for pet health monitoring, expansion of remote pet health monitoring services, increasing demand for personalized pet fitness programs, integration of virtual training and activity centers. Major trends in the forecast period include wearable fitness devices for pets, pet health and fitness apps, pet weight management programs, remote health monitoring services, pet fitness and activity centers.

The growing rate of pet ownership is expected to drive the expansion of the pet fitness care market in the coming years. Pet ownership involves keeping and caring for domesticated animals such as dogs, cats, birds, or fish for companionship, recreation, or therapeutic benefits. The increase in pet ownership is fueled by factors including the desire for companionship, heightened awareness of animal welfare and health benefits, social media influence, and improved access to veterinary care. Pet fitness care plays an important role in supporting pets' physical well-being, helping them lead active and healthy lives while also enhancing the overall experience of pet ownership for individuals and families. For example, in 2025, according to Petfood Industry, a U.S.-based leading resource for pet food and treat manufacturers, a record 94 million U.S. households owned at least one pet, up from 82 million in 2023, highlighting a significant rise in pet ownership that is contributing to increased demand for pet health and fitness solutions. Therefore, rising pet ownership is driving the growth of the pet fitness care market.

Major companies operating in the pet fitness care market are focusing on developing innovative products, such as pet location and activity tracking systems, to help pet owners more effectively monitor their pets' health and fitness levels. Pet location and activity tracker systems are devices designed to provide real-time GPS-based location tracking while also measuring activity indicators such as steps taken, calories burned, active time, and rest periods. For instance, in April 2024, Pawfit, a UK-based smart pet tracking solutions provider, launched Pawfit 3, a compact and durable GPS pet location and activity tracker designed for outdoor use. The device offers real-time GPS tracking, activity monitoring, personalized fitness goals, LED light and sound tracking, voice commands for recall, family sharing features, and support for tracking multiple pets. Pawfit 3 utilizes 4G tracking technology, is compatible with iOS 9.0 or higher and Android 5.0 or higher, and includes accessories such as a collar attachment, charging dock, and USB cable. It is also IP68-rated for waterproof protection, making it suitable for both freshwater and saltwater environments. Through the Pawfit app, users can monitor their pet's location, review activity history, and set fitness goals, supporting pet safety and overall well-being.

In July 2025, Tractive GmbH, an Austria-based technology company specializing in GPS tracking and pet health analytics, acquired Whistle for an undisclosed amount. With this acquisition, Tractive aimed to expand its presence in the U.S. market and integrate Whistle's advanced wellness technology to reinforce its position as a leader in the global pet technology sector. Whistle is a U.S.-based technology company focused on connected pet wearables, offering solutions for pet tracking and activity monitoring.

Major companies operating in the pet fitness care market are PetSmart Inc., Zoetis Inc., Pawsitive Performance LLC, Hill's Pet Nutrition Inc., Petmate Holdings Co., Mars Petcare US Inc., Petsafe, Tractive GmbH, PetEdge Inc., Ruff Wear Inc., Alltech Inc., Whistle Labs Inc., ZippyPaws LLC, Motivation Design LLC, TRIXIE Heimtierbedarf GmbH & Co. KG, FitPAWS Inc., Frolick Dogs LLC, GoPet LLC, Petco Foundation, PetFusion LLC, Canine Hardware Inc., Blue-9 Pet Products Inc., PetZen Products, Nestle Purina PetCare Company, FitBark Inc.

North America was the largest region in the pet fitness care market in 2025. The regions covered in the pet fitness care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet fitness care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The pet fitness care market consists of revenues earned by entities by providing services such as fitness assessments, personalized exercise plans, group fitness classes, behavioral training, agility training, aquatic therapy, and rehabilitation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The pet fitness care market also includes the sales of exercise equipment, health and monitoring devices, diet and nutrition products. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Pet Fitness Care Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses pet fitness care market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for pet fitness care ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet fitness care market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Solutions: Products Or Equipment; Software; Services
• 2) By Pet Type: Dogs; Cats; Other Pet Type
• 3) By Distribution Channel: Pet Specialty Stores; Online Platforms; Veterinary Clinics
• Subsegments:
• 1) By Products Or Equipment: Wearable Fitness Devices (Activity Trackers, Smart Collars); Pet Fitness Toys (Interactive Toys, Exercise Balls); Fitness Accessories ( Harnesses, Leashes, Training Aids); Pet Fitness Equipment (Treadmills, Exercise Wheels); Pet Health Monitoring Devices (Heart Rate Monitors, Gps Trackers); Pet Weight Management Products (Portion Control Feeders, Measuring Tools)
• 2) By Software: Pet Health And Fitness Apps ( Activity Tracking Apps); Fitness And Training Programs (Virtual Training Sessions, Video Guides); Pet Health Monitoring Platforms ( Apps For Tracking Vital Signs, Diet, Exercise); Pet Nutrition Tracking Software ( Calorie Intake, Diet Management); Data Analytics Tools For Pet Fitness (Performance Tracking, Behavior Analytics)
• 3) By Services: Pet Fitness Training ( Personal Trainers For Pets, Fitness Classes); Pet Health Monitoring Services ( Remote Health Monitoring, Vet Consultations); Pet Spa And Wellness Services (Massage, Physical Therapy, Grooming); Pet Weight Loss Programs (Tailored Fitness And Diet Plans); Pet Fitness And Activity Centers ( Pet Gyms, Agility Training Facilities)
• Companies Mentioned: PetSmart Inc.; Zoetis Inc.; Pawsitive Performance LLC; Hill's Pet Nutrition Inc.; Petmate Holdings Co.; Mars Petcare US Inc.; Petsafe; Tractive GmbH; PetEdge Inc.; Ruff Wear Inc.; Alltech Inc.; Whistle Labs Inc.; ZippyPaws LLC; Motivation Design LLC; TRIXIE Heimtierbedarf GmbH & Co. KG; FitPAWS Inc.; Frolick Dogs LLC; GoPet LLC; Petco Foundation; PetFusion LLC; Canine Hardware Inc.; Blue-9 Pet Products Inc.; PetZen Products; Nestle Purina PetCare Company; FitBark Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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