Smart Tourism Global Market Report 2026

Smart tourism is a technology-driven method in travel and tourism that uses digital tools, data analytics, and connected devices to enhance tourists' experiences, improve resource management, and promote sustainable, efficient operations for destinations and service providers. It aims to deliver personalized, convenient, and seamless travel experiences while boosting the competitiveness of tourism businesses and cities.

The key elements of smart tourism include hardware, software, and services. Hardware refers to the physical components of a computer or electronic device that enable its functions. This includes various applications such as travel planning, tour guiding, hotel management, and navigation, supported by technologies such as the Internet of Things (IoT), artificial intelligence (AI), augmented reality (AR) or virtual reality (VR), big data analytics, blockchain, cloud computing, and geospatial technologies. Smart tourism is applied in smart travel apps, GPS navigation systems, AR tour guides, and smart hotel systems, serving end-users such as travel agencies, transportation providers, hospitality sectors, and more.

Tariffs have impacted the smart tourism market by increasing costs of imported sensors, smart kiosks, networking hardware, and digital infrastructure equipment. These effects are more prominent in emerging smart destinations across Asia Pacific and Latin America. Higher infrastructure costs have slowed some deployments. At the same time, tariffs are encouraging local technology development and regional system integration capabilities.

The smart tourism market research report is one of a series of new reports from The Business Research Company that provides smart tourism market statistics, including smart tourism industry global market size, regional shares, competitors with a smart tourism market share, detailed smart tourism market segments, market trends and opportunities, and any further data you may need to thrive in the smart tourism industry. This smart tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart tourism market size has grown rapidly in recent years. It will grow from $25.08 billion in 2025 to $28.16 billion in 2026 at a compound annual growth rate (CAGR) of 12.3%. The growth in the historic period can be attributed to growth of digital tourism platforms, smartphone penetration, expansion of global travel, rise of online booking, smart city initiatives.

The smart tourism market size is expected to see rapid growth in the next few years. It will grow to $44.23 billion in 2030 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to smart destination investments, personalized tourism demand, growth of digital infrastructure, sustainability driven tourism models, expansion of immersive travel technologies. Major trends in the forecast period include growth of smart travel applications, integration of ai based tourist services, expansion of smart hotel systems, rising adoption of iot enabled destinations, personalized travel experience solutions.

The increasing penetration of smartphones is expected to drive the expansion of the smart tourism market in the coming years. Smartphone penetration refers to the proportion of a population that owns or regularly uses a smartphone within a given region or market. Rising smartphone adoption is supported by wider internet availability, lower device costs, and growing demand for mobile-based digital services. Higher smartphone usage strengthens smart tourism by allowing travelers seamless access to digital travel services, making trip planning, navigation, and on-the-go decision-making more convenient. It also enhances engagement through mobile applications, personalized recommendations, and real-time updates, improving overall travel efficiency and experience. For example, in October 2023, according to the GSM Association, a UK-based non-profit organization, nearly 4.3 billion people, representing 53% of the global population, used smartphones to access the internet, while about 80% of mobile internet users were using 4G or 5G smartphones, reflecting an increase of 330 million users from 2022 to 2023. Therefore, the growing penetration of smartphones is contributing to the growth of the smart tourism market.

Major companies operating in the smart tourism market are increasingly focusing on the development of advanced technological solutions, including blockchain-based platforms, to provide secure, transparent, and seamless travel experiences. Blockchain-based platforms utilize decentralized ledger technology to record and manage data or transactions in a secure, transparent, and tamper-resistant manner, enabling trusted interactions without centralized control. For instance, in January 2023, Telefonica Tech Inc., a Spain-based digital transformation services provider, in partnership with unBlock, a Spain-based digital innovation company, launched the first Web3 Smart Tourism platform. This blockchain-enabled platform integrates Web3 technologies to improve transparency, security, and personalization within the tourism ecosystem. It allows stakeholders such as hotels, travel agencies, and local businesses to develop tokenized loyalty programs, strengthen customer engagement, and streamline digital interactions, supporting the advancement of smarter and more sustainable tourism experiences.

In December 2024, EHang Holdings Limited, a China-based aircraft technology company, partnered with Zhejiang Sunriver Culture and Tourism Co. Ltd. to advance smart tourism and urban air mobility initiatives. This collaboration aims to create innovative smart tourism models at scenic destinations by deploying autonomous aerial vehicles, enhancing visitor experiences and establishing new standards for integrating advanced technology with cultural tourism in China. Zhejiang Sunriver Culture and Tourism Co. Ltd. is a China-based tourism and cultural technology company specializing in smart tourism solutions.

Major companies operating in the smart tourism market are TUI AG, Booking Holdings Inc., Expedia Group Inc., Airbnb Inc., Amadeus IT Group SA, Sabre Corporation, TripAdvisor Inc., Telefonica Tech SA, MakeMyTrip Ltd., Nearvana Inc., Bismart S.A., The TraveloPro Inc., Traveltek Group Ltd., Stayflexi Inc., Moca Technologies LLC, Cubic Corporation, LamasaTech Ltd., Mabrian Technologies SL, Imvizar Limited, Smartvel S.A., FlippARGo Technologies Pvt. Ltd.

North America was the largest region in the smart tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the smart tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The smart tourism market consists of revenues earned by entities by providing services such as smart booking and reservations, real-time information services, and digital payment solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The smart tourism market also includes sales of smart travel apps, smart transportation solutions, and tourist analytics platforms. Values in this market are 'factory gate' values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Smart Tourism Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses smart tourism market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for smart tourism ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The smart tourism market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Component: Hardware; Software; Services
• 2) By Type: Travel Planning; Tour Guiding; Hotel Management; Navigation
• 3) By Technology: Internet Of Things (IoT); Artificial Intelligence (AI); Augmented Reality (AR) Or Virtual Reality (VR); Big Data Analytics; Blockchain; Cloud Computing; Geospatial Technologies
• 4) By Application: Smart Travel Apps; Global Positioning System Navigation Systems; Augmented Reality Tour Guides; Smart Hotel Systems
• 5) By End-User: Travel Agencies; Transportation; Hospitality; Other End Users
• Subsegments:
• 1) By Hardware: Sensors; Wearables; Smart Kiosks
• 2) By Software: Destination Management Systems; Virtual And Augmented Reality Applications; Mobile Applications
• 3) By Services: Consulting And Integration Services; Maintenance And Support Services; Data Management Services
• Companies Mentioned: TUI AG; Booking Holdings Inc.; Expedia Group Inc.; Airbnb Inc.; Amadeus IT Group SA; Sabre Corporation; TripAdvisor Inc.; Telefonica Tech SA; MakeMyTrip Ltd.; Nearvana Inc.; Bismart S.A.; The TraveloPro Inc.; Traveltek Group Ltd.; Stayflexi Inc.; Moca Technologies LLC; Cubic Corporation; LamasaTech Ltd.; Mabrian Technologies SL; Imvizar Limited; Smartvel S.A.; FlippARGo Technologies Pvt. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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