PUBLISHER: The Business Research Company | PRODUCT CODE: 1983381
PUBLISHER: The Business Research Company | PRODUCT CODE: 1983381
A smart shower is a technologically advanced or connected shower system that enables users to control various parameters such as temperature, flow rate, and other settings through a smartphone app, touchpad, or voice-activated smart speaker. These showers typically feature connectivity to smart home ecosystems, allowing users to manage and customize their shower experience through mobile apps or voice commands.
The primary types of smart shower products include smart shower systems, smart shower heads, and smart shower accessories. A smart shower is a digitally connected plumbing fixture that provides users with control over temperature, flow rate, and other settings through electronic means such as a touchpad, smartphone app, or voice-activated smart speaker. It incorporates technologies such as digital showers, voice-activated showers, Wi-Fi connectivity, and Bluetooth connectivity. These smart shower products find applications in various settings, including residential and commercial, and are distributed through online and offline channels.
Tariffs are influencing the smart shower market by increasing costs of imported electronic controllers, sensors, connectivity modules, and precision valves used in smart shower systems and accessories. Residential construction and renovation markets in North America and Europe are most affected due to dependence on imported smart components, while Asia-Pacific faces pricing pressure on export-oriented manufacturing. These tariffs are raising retail prices and slowing adoption among cost-sensitive consumers. However, they are also encouraging localized assembly, regional sourcing of components, and innovation in cost-optimized smart shower solutions.
The smart shower market research report is one of a series of new reports from The Business Research Company that provides smart shower market statistics, including smart shower industry global market size, regional shares, competitors with a smart shower market share, detailed smart shower market segments, market trends and opportunities, and any further data you may need to thrive in the smart shower industry. This smart shower market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The smart shower market size has grown rapidly in recent years. It will grow from $1.55 billion in 2025 to $1.73 billion in 2026 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to growth in smart home adoption, rising consumer preference for connected bathroom solutions, expansion of residential renovation activities, increasing awareness of water conservation technologies, availability of basic digital shower systems.
The smart shower market size is expected to see rapid growth in the next few years. It will grow to $2.7 billion in 2030 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to increasing penetration of smart home ecosystems, rising focus on energy and water efficiency, expansion of premium residential construction, growing demand for personalized wellness solutions, increasing adoption of AI-enabled home automation platforms. Major trends in the forecast period include increasing adoption of app-controlled shower systems, rising demand for water-saving smart showers, growing integration with smart home ecosystems, expansion of voice-activated shower controls, enhanced focus on personalized shower experiences.
E-commerce growth is expected to propel the growth of the smart shower market going forward. E-commerce refers to the buying and selling of goods and services through electronic networks, primarily the internet. E-commerce is rising because consumers increasingly adopt online purchase channels thanks to improved digital connectivity and convenience. Smart showers help drive e-commerce growth by providing innovative, high-value home improvement products that consumers increasingly prefer to research, compare, and purchase online, enhancing digital sales channels for manufacturers and retailers. For instance, in 2025 Second Quarter, according to the U.S. Census Bureau, a government data collection agency, U.S. retail e-commerce sales increased by 5.3 percent compared to the 3.9 percent growth in total retail sales over the same period. Therefore, E-commerce Growth is expected to drive the growth of the smart shower market.
Major companies operating in the smart shower market are developing innovative products, such as the modern shower range, to introduce a new range of modern and innovative shower products that offer high performance, water-saving capabilities, and unique design features. A modern shower range typically refers to a collection of contemporary shower products that incorporate the latest design trends, innovative features, and high performance. For instance, in January 2023, Hansgrohe SE, a Germany-based manufacturing company, launched the Pulsify smart shower modern range in the UK, which offers customers daily luxury shower routines at home with various options such as hand showers, a wall bar, and multiple overhead shower options. The Pulsify shower collection features the company's powder rain spray technology, which provides an extraordinary shower experience. The collection is designed to fit perfectly into different shower spaces, making it suitable for both large and small bathrooms.
In October 2024, Kohler Co., a US-based manufacturer of kitchen and bath products, partnered with Samsung SmartThings, to integrate Kohler's Anthem smart showers into the SmartThings ecosystem. The aim of the partnership is to enhance the connected home experience by enabling users to seamlessly control and personalize their smart shower settings through the SmartThings app, promoting greater convenience, comfort, and water efficiency. Samsung SmartThings is a South Korea-based provider of IoT solutions and smart home automation technology.
Major companies operating in the smart shower market are LIXIL Corporation, Masco Corporation, Kohler Co., TOTO LTD., Jeld Wen Inc., Fortune Brands Innovations Inc., Roca Sanitario S.A., American Standard Brands, Hansgrohe SE, Moen Incorporated, Bradley Company LLC, Delta Faucet Company, Jaquar & Co. Pvt. Ltd., Jacuzzi Brands Inc., Pfister And-Company Inc., Dornbracht AG & Co. KG, Cera Sanitaryware Limited, WaterHawk, Sloan Valve Company, Crosswater Limited, Norcros plc, ThermaSol, LAUFEN Bathrooms AG, High Sierra, Wassa
North America was the largest region in the smart shower market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart shower market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the smart shower market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The smart shower market consists of sales of digital temperature controls, thermostatic valves, and smart shower systems compatible with accessories such as Bluetooth speakers or LED lighting. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Smart Shower Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses smart shower market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for smart shower ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The smart shower market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.