Agritourism Global Market Report 2026

Agritourism encompasses a commercial venture that combines agricultural production, processing, and tourism to attract visitors to farms, ranches, and agricultural establishments. The primary aim is to entertain and educate guests while generating revenue for the farm, ranch, or business owner. This multifaceted approach involves a diverse range of activities designed to expand the business scope and boost income.

Key activities within agritourism include on-farm sales, outdoor recreational activities, agritainment (agriculture-themed entertainment), educational tours, accommodations, and various other engagements. On-farm sales involve the direct selling of agricultural products from the farm, offering customers a transparent food supply chain and the opportunity to visit the farm, fostering trust and loyalty. Agritourism tours cater to both group and individual travelers and are marketed through travel agencies and direct sales channels. This form of tourism is inclusive and suitable for individuals of all ages, offering experiences that cater to men, women, and children alike.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are affecting the agritourism market by increasing costs of imported farm equipment, construction materials, and hospitality supplies used in developing agritourism facilities. Farm-based tourism operators in North America and Europe are most affected due to reliance on imported infrastructure inputs, while emerging markets face cost pressures in scaling offerings. These impacts can slow new project development. However, tariffs also encourage use of locally sourced materials, regional supplier engagement, and stronger integration of local agricultural value chains into tourism offerings.

The agritourism market research report is one of a series of new reports from The Business Research Company that provides agritourism market statistics, including agritourism industry global market size, regional shares, competitors with a agritourism market share, detailed agritourism market segments, market trends and opportunities, and any further data you may need to thrive in the agritourism industry. This agritourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The agritourism market size has grown strongly in recent years. It will grow from $70.17 billion in 2025 to $75.31 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to farm income diversification needs, increasing consumer interest in rural lifestyles, expansion of domestic tourism, growing awareness of sustainable agriculture, development of rural tourism infrastructure.

The agritourism market size is expected to see strong growth in the next few years. It will grow to $99.51 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for authentic travel experiences, expansion of agritourism among urban populations, rising investments in farm stay facilities, growing focus on experiential learning tourism, increased promotion of local food systems. Major trends in the forecast period include growing popularity of farm-based experiences, rising demand for educational and experiential tourism, expansion of on-farm accommodation offerings, increasing use of direct-to-consumer booking channels, higher focus on local food and cultural engagement.

The growing interest of consumers in on-farm tourism or farm stays is boosting the agritourism market. A farm stay refers to a residential building, bed-and-breakfast, chalet, or similar accommodation used to host short-term visitors on a farm or rural property. Farm stays have supported agritourism by allowing people to stay on agricultural land while participating in recreational activities. This offers firsthand exposure to farming practices and the effort involved in producing food. For example, in September 2025, Eurostat of the European Union, a Luxembourg-based official EU statistics agency, reported that the number of nights spent in tourist accommodations, including rural and farm-focused stays, reached 826 million, representing a 5.1% increase compared with the same period in 2024. Therefore, rising consumer interest in on-farm tourism or farm stays will fuel the agritourism market.

Major companies in the agritourism market are creating innovative services that range from promoting agricultural awareness to enhancing visitor experiences through interactive farm tours and workshops. These initiatives foster a deeper understanding of agriculture. Additionally, they emphasize farm-to-table dining and sustainable practices to strengthen the connection between consumers and food production. Promoting agricultural awareness involves educating the public about the importance of agriculture for society, sustainability, and food security. For example, in April 2024, Greater Iowa City Inc., a US-based non-profit organization, launched Agri-Culture Iowa, which aims to promote local agribusinesses and sustainable practices, thereby enhancing tourism and community engagement in Johnson County. The initiative's goal is to create memorable farm-to-table experiences while also boosting the local economy.

In September 2023, SKIFT, a travel company headquartered in New York City, completed the acquisition of Twenty31 Consulting Inc., the terms of which were undisclosed. This strategic move is intended to broaden Skift's scope within the tourism sector and bolster its consulting services. Through the amalgamation of their expertise and resources, the collaboration seeks to innovate and devise novel solutions and strategies specifically tailored for the tourism industry, potentially benefiting agritourism enterprises. Twenty31 Consulting Inc., a firm based in Canada, specializes in tourism and destination management consulting.

Major companies operating in the agritourism market are Blackberry Farm LLC, Gites de France, Feather Down Farms, Farm Stay UK, Goosewing Ranch, Liberty Hill Farm, Willowsford Farm, Agriturismo Al Verneto, Bay Farm Tours, Kansas Agritourism, The Inn at Valley Farms, Agritopia, Agritours Canada Inc., Stita Farm Tours, Green Acres Farm Bed and Breakfast, Agrilys Voyages, Monteillet Fromagerie, World Wide Opportunities on Organic Farms, Agricultural Tour Operators International, Field Farm Tours Limited, Willow-Witt Ranch, Farms & Farmers, Agri-Tourism Development Corporation, AgriTourismo, Barns and Farms, Farmhouse Inns, Agritourisme France, Rural Retreats, Farmers For Real, Newland Stays, Heritage Farmstead Museum, Agriturismo.it, Farm Stay US, Australian Farm Tourism, Farm Stay Japan, Agrotourism Cyprus, Farm Stay New Zealand, Fazenda Leite Verde, Agritourism South Africa

North America was the largest region in the agritourism market in 2025. The regions covered in the agritourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the agritourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The agritourism market includes revenues earned by entities by providing and organizing services such as wildlife research, horseback riding, cannery tours, cooking lessons, harvest festivals, barn dances, farm stays, guided tours, and petting zoos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Agritourism Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses agritourism market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for agritourism ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The agritourism market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Activity: On-farm Sales; Outdoor Recreation; Agritainment; Educational Tourism; Accommodations
• 2) By Tour Types: Group Travelers; Individual Travelers
• 3) By Sales Channel: Travel Agents; Direct
• Subsegments:
• 1) By On-farm Sales: Farm Stands and Markets; U-Pick Operations; Local Product Sales
• 2) By Outdoor Recreation: Hiking and Nature Trails; Fishing and Hunting; Camping and Picnicking; Farm Tours
• 3) By Agritainment: Corn Mazes and Pumpkin Patches; Festivals and Events; Animal Petting Zoos
• 4) By Educational Tourism: Workshops and Classes; Farm Visits and Tours; School Field Trips
• 5) By Accommodations: Farm Stays; Camping Facilities; Glamping Options
• Companies Mentioned: Blackberry Farm LLC; Gites de France; Feather Down Farms; Farm Stay UK; Goosewing Ranch; Liberty Hill Farm; Willowsford Farm; Agriturismo Al Verneto; Bay Farm Tours; Kansas Agritourism; The Inn at Valley Farms; Agritopia; Agritours Canada Inc.; Stita Farm Tours; Green Acres Farm Bed and Breakfast; Agrilys Voyages; Monteillet Fromagerie; World Wide Opportunities on Organic Farms; Agricultural Tour Operators International; Field Farm Tours Limited; Willow-Witt Ranch; Farms & Farmers; Agri-Tourism Development Corporation; AgriTourismo; Barns and Farms; Farmhouse Inns; Agritourisme France; Rural Retreats; Farmers For Real; Newland Stays; Heritage Farmstead Museum; Agriturismo.it; Farm Stay US; Australian Farm Tourism; Farm Stay Japan; Agrotourism Cyprus; Farm Stay New Zealand; Fazenda Leite Verde; Agritourism South Africa
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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