Drinking Yogurt Global Market Report 2026

Drinking yogurt is a fermented dairy beverage crafted from milk and live bacterial cultures such as Lactobacillus bulgaricus and Streptococcus thermophilus. Its consistency is thinner compared to traditional yogurt, making it convenient for consumption. Drinking yogurt serves as a nourishing snack or meal alternative, rich in probiotics, protein, calcium, and other vital nutrients.

There are two main types of drinking yogurt dairy-based and non-dairy. They come in a variety of flavors, including plain and flavored, and are packaged in bottles or tetra packs. These products are widely distributed through supermarkets, hypermarkets, convenience stores, specialty outlets, and online platforms.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the drinking yogurt market by increasing costs of imported dairy inputs, probiotic cultures, flavoring agents, and specialized packaging materials. Dairy-based segments in North America and Europe are most affected, while Asia-Pacific faces cost pressures on imported cultures and processing equipment. These tariffs are raising production costs and impacting retail pricing. At the same time, they are encouraging local sourcing of ingredients, domestic fermentation capabilities, and innovation in cost-efficient formulations and packaging solutions.

The drinking yogurt market research report is one of a series of new reports from The Business Research Company that provides drinking yogurt market statistics, including drinking yogurt industry global market size, regional shares, competitors with a drinking yogurt market share, detailed drinking yogurt market segments, market trends and opportunities, and any further data you may need to thrive in the drinking yogurt industry. This drinking yogurt market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The drinking yogurt market size has grown strongly in recent years. It will grow from $48.25 billion in 2025 to $52.59 billion in 2026 at a compound annual growth rate (CAGR) of 9.0%. The growth in the historic period can be attributed to increasing urban consumption of dairy beverages, growing awareness of gut health benefits, expansion of cold-chain distribution, rising disposable incomes, product diversification by dairy brands.

The drinking yogurt market size is expected to see strong growth in the next few years. It will grow to $71.63 billion in 2030 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to growing demand for plant-based alternatives, rising focus on immunity-boosting nutrition, expansion of health-oriented beverage consumption, increasing innovation in probiotic strains, growth of online food retail channels. Major trends in the forecast period include growing demand for probiotic-rich beverages, expansion of non-dairy drinking yogurt variants, rising focus on functional nutrition claims, increasing adoption of convenient on-the-go packaging, product innovation in flavors and formulations.

The increasing consumption of dairy food is expected to propel the growth of the drinking yogurt market going forward. Dairy foods refer to products made from the milk of mammals such as cows, goats, and sheep. The rising consumption of dairy food is driven by greater awareness of its nutritional benefits, strong cultural preferences, evolving lifestyles, and shifting consumer dietary choices. Drinking yogurt is widely consumed due to its convenience, versatility, and nutritional value, offering probiotics, protein, and essential vitamins in an easy-to-consume format. Its adaptability for on-the-go consumption and health-focused positioning make it a popular dairy product across multiple consumer segments. For instance, in November 2023, according to the Foreign Agricultural Service, a US-based overseas department of agriculture, milk consumption for factory use increased to 5.847 MMT from a projected 5.817 MMT in 2023. In addition, cheese production is expected to reach a new record of 445,000 metric tons in 2024, representing a 28% increase compared to 2023. Therefore, the growing consumption of dairy foods is driving the drinking yogurt market.

Major companies operating in the drinking yogurt market are focusing on developing innovative products such as functional dairy beverages fortified with probiotics to address rising consumer demand for gut-health support, enhanced nutrition, and convenient wellness solutions. Functional dairy beverages fortified with probiotics are drinkable yogurts enriched with beneficial live bacteria that support digestion, improve gut microbiome balance, and contribute to immune and metabolic health. For example, in August 2025, Danone Activia, a France-based dairy and functional-food company, launched its Activia Proactive drinkable yogurt range. The product contains billions of live probiotics, 3 g of prebiotic fiber, and 10 g of protein per serving, while reducing sugar content by approximately 25% and simplifying ingredient lists. It is available in flavors such as Vanilla, Strawberry, Mixed Berry, and Peach Mango, and packaged in convenient multipacks aimed at health-conscious consumers.

In April 2024, Pasture Brands Holdings LLC, a US-based manufacturer of beverage and refrigerated food products, completed the acquisition of Pillars Yogurt for an undisclosed sum. This strategic acquisition is intended to bolster Pasture Brands Holdings LLC's market presence and expand its offerings with a focus on health-oriented products. Pillars Yogurt, also based in the US, specializes in producing drinking yogurt.

Major companies operating in the drinking yogurt market are Nestle S.A., Groupe Lactalis SA, Danone Inc., General Mills Inc, Royal FrieslandCampina N.V, Arla Foods amba, Meiji Holdings Co Ltd., Gujarat Cooperative Milk Marketing Federation Ltd., Valio Ltd., Schreiber Foods Inc., Chobani Global Holdings LLC, Stonyfield Farm Inc., Kri Kri S.A. Dairy Industry, Wallaby Yogurt Company Inc., Noosa Yoghurt LLC, Straus Family Creamery, Marmum Dairy Farm LLC, Dana Dairy Group, Juhayna Food Industries, Fage International S.A., Clover Sonoma, Brown Cow Yogurt, Parmalat S.p.A, Siggi's Dairy LLC, Yoplait USA Inc.

Asia-Pacific was the largest region in the drinking yogurt market in 2025. The regions covered in the drinking yogurt market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the drinking yogurt market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The drinking yogurt market consists of the sale of probiotic drinkable yogurt, green drinkable yogurt, and plant-based drinkable yogurt. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Drinking Yogurt Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses drinking yogurt market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for drinking yogurt ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The drinking yogurt market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Dairy Based; Non Dairy Based
• 2) By Flavor: Flavored; Plain
• 3) By Packaging: Bottles; Tetra Pack
• 4) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Specialty Stores; Online Stores
• Subsegments:
• 1) By Dairy-Based: Regular Dairy-Based Drinking Yogurt; Low-Fat Or Reduced-Fat Dairy-Based Drinking Yogurt; Probiotic Dairy-Based Drinking Yogurt; Flavored Dairy-Based Drinking Yogurt
• 2) By Non-Dairy Based: Almond Milk-Based Drinking Yogurt; Coconut Milk-Based Drinking Yogurt; Soy Milk-Based Drinking Yogurt; Oat Milk-Based Drinking Yogurt
• Companies Mentioned: Nestle S.A.; Groupe Lactalis SA; Danone Inc.; General Mills Inc; Royal FrieslandCampina N.V; Arla Foods amba; Meiji Holdings Co Ltd.; Gujarat Cooperative Milk Marketing Federation Ltd.; Valio Ltd.; Schreiber Foods Inc.; Chobani Global Holdings LLC; Stonyfield Farm Inc.; Kri Kri S.A. Dairy Industry; Wallaby Yogurt Company Inc.; Noosa Yoghurt LLC; Straus Family Creamery; Marmum Dairy Farm LLC; Dana Dairy Group; Juhayna Food Industries; Fage International S.A.; Clover Sonoma; Brown Cow Yogurt; Parmalat S.p.A; Siggi's Dairy LLC; Yoplait USA Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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