PUBLISHER: The Business Research Company | PRODUCT CODE: 1998054
PUBLISHER: The Business Research Company | PRODUCT CODE: 1998054
Personalized nutrition involves creating a tailored nutrition plan for an individual based on their unique genetic makeup, health history, and current health status. This approach takes into account various factors such as age, gender, weight, activity level, and specific health concerns or conditions that may require attention through diet.
The main products in personalized nutrition include personalized supplements, personalized diet plans, personalized beverages, and disease-specific products. Personalized supplements are designed to address particular health concerns, support overall health and wellness, and assist individuals in achieving specific goals such as weight loss or muscle building. These products are available in various forms such as tablets, capsules, powders, liquids, and others. Personalized nutrition can be measured through active measurements, standard measurements, and is utilized by direct-to-consumer platforms, wellness and fitness centers, hospitals and clinics, institutions, and food delivery services.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are influencing the personalized nutrition market by increasing costs of imported nutraceutical ingredients, testing kits, wearable devices, and digital health hardware used in customized nutrition solutions. North America and Europe are most affected due to reliance on imported supplements and diagnostic tools, while Asia-Pacific faces higher costs for advanced health technology components. These tariffs are raising service and product prices for consumers. However, they are also encouraging domestic supplement manufacturing, local diagnostics development, and regional innovation in personalized nutrition platforms.
The personalized nutrition market research report is one of a series of new reports from The Business Research Company that provides personalized nutrition market statistics, including personalized nutrition industry global market size, regional shares, competitors with a personalized nutrition market share, detailed personalized nutrition market segments, market trends and opportunities, and any further data you may need to thrive in the personalized nutrition industry. This personalized nutrition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The personalized nutrition market size has grown rapidly in recent years. It will grow from $19.06 billion in 2025 to $22.12 billion in 2026 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to growth in preventive healthcare awareness, expansion of dietary supplement consumption, increasing use of health and fitness applications, rising consumer interest in customized wellness, availability of digital health data.
The personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $40.56 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to increasing adoption of precision health solutions, rising integration of ai-driven nutrition analytics, expansion of personalized meal delivery services, growing focus on chronic disease management, increasing partnerships between health tech and nutrition companies. Major trends in the forecast period include increasing use of genetic and biomarker-based nutrition plans, rising adoption of digital nutrition platforms, growing demand for personalized supplements, expansion of disease-specific nutrition programs, enhanced integration of data-driven health insights.
The increasing prevalence of chronic diseases is expected to drive the growth of the personalized nutrition market going forward. Chronic diseases are long-term health conditions that persist over time and often progress gradually, including diabetes, cardiovascular diseases, cancer, and autoimmune disorders, all of which require continuous management and treatment. The rise in chronic diseases is largely attributed to increasingly sedentary lifestyles, as prolonged physical inactivity elevates the risk of obesity, diabetes, heart disease, and certain cancers. For instance, in July 2024, according to the Australian Institute of Health and Welfare, an Australia-based government agency, chronic conditions were responsible for an estimated 4.4 million years of healthy life lost in Australia in 2023, accounting for 85% of the country's total disease burden for that year. Personalized nutrition plays a vital role in managing chronic diseases because it takes into account an individual's genetic profile, medical history, and current health status. Therefore, the growing burden of chronic diseases is fueling the expansion of the personalized nutrition market.
Major companies operating in the personalized nutrition market are concentrating on developing innovative solutions such as artificial intelligence-based personalized nutrition platforms to address the increasing demand for data-driven dietary guidance, customized wellness programs, and accessible precision nutrition services. AI-powered personalized nutrition platforms leverage algorithms, individual health data, and scientific research to deliver tailored dietary recommendations that are more precise and scalable than traditional one-size-fits-all nutrition advice. For instance, in June 2023, Ahara Corporation, a US-based precision nutrition company, launched Ahara Basic, a free version of its AI-enabled personalized nutrition program aimed at expanding access to evidence-based dietary guidance. The platform uses a scientifically designed questionnaire to analyze user health data and identify key nutrient requirements aligned with individual wellness goals, offering personalized insights, practical nutrition recommendations, and actionable guidance without the need for clinical consultations.
In September 2023, Tangelo, a US-based personalized nutrition and wellness company, acquired Diet ID for an undisclosed amount. This acquisition is aimed at enhancing Tangelo's product offerings, expanding its customer base, integrating new technologies, and improving its overall service capabilities. Diet ID is a US-based company that specializes in providing personalized nutrition solutions.
Major companies operating in the personalized nutrition market are BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corporation, DNAfit Life Sciences Limited, Wellness Coaches USA LLC, Atlas Biomed Group Limited, Persona Nutrition Inc., Nutrigenomix Inc., Viome Life Sciences Inc., BiogeniQ Inc., 23andMe Inc., NutraGene Inc., Nutrahacker LLC, GenoPalate Inc., Nutri-Genetix LLC, GX Sciences LLC, Pathway Genomics Corporation, DnaNudge Limited, Toolbox Genomics LLC, NutriHealth Systems Private Limited
North America was the largest region in the personalized nutrition market in 2025. Asia-Pacific is expected to be the fastest-growing region in the personalized nutrition market during the forecast period. The regions covered in the personalized nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada
The personalized nutrition market consists of sales of supplements, multivitamins, herbals and botanicals. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Personalized Nutrition Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses personalized nutrition market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for personalized nutrition ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The personalized nutrition market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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