Pet Raw Food Global Market Report 2026

Pet raw food consists of uncooked and unprocessed food designed for consumption by pets, primarily dogs and cats. The primary aim of feeding raw food is to offer a diet that closely resembles what animals would naturally consume in the wild, which is thought to be more biologically appropriate for their digestive systems.

The main types of pet raw food include kibble-plus, frozen, dehydrated, and freeze-dried options. Kibble-plus is a dry pet food that incorporates raw meat, freeze-dried raw chunks, or other raw ingredients. These products cater to various animals, such as dogs and cats, and are available through both online and offline sales channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the pet raw food market by increasing costs of imported raw meat, specialty proteins, freeze-drying equipment, and cold storage components used in frozen and freeze-dried formats. North America and Europe are most affected due to reliance on cross-border meat sourcing, while Asia-Pacific faces higher logistics and processing equipment costs. These tariffs are increasing production expenses and retail prices for premium raw pet food products. However, they are also encouraging local sourcing of animal proteins, regional processing facilities, and investment in domestic raw pet food manufacturing capabilities.

The pet raw food market research report is one of a series of new reports from The Business Research Company that provides pet raw food market statistics, including pet raw food industry global market size, regional shares, competitors with a pet raw food market share, detailed pet raw food market segments, market trends and opportunities, and any further data you may need to thrive in the pet raw food industry. This pet raw food market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet raw food market size has grown rapidly in recent years. It will grow from $4.1 billion in 2025 to $4.55 billion in 2026 at a compound annual growth rate (CAGR) of 11.2%. The growth in the historic period can be attributed to rising pet humanization trends, growing awareness of pet nutrition, increased spending on premium pet food, expansion of specialty pet stores, availability of cold-chain logistics for raw food.

The pet raw food market size is expected to see rapid growth in the next few years. It will grow to $6.87 billion in 2030 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to increasing demand for customized pet nutrition, rising adoption of subscription-based pet food models, expansion of raw food offerings for cats, growing focus on sustainable protein sourcing, increasing regulatory clarity on raw pet food safety. Major trends in the forecast period include increasing demand for biologically appropriate pet diets, rising preference for minimally processed pet food, growing adoption of freeze-dried raw formats, expansion of direct-to-consumer pet food sales, enhanced focus on ingredient transparency.

The rise in pet ownership is anticipated to drive the growth of the pet raw food market in the coming years. Pet ownership involves the care and maintenance of domesticated animals for companionship, protection, or enjoyment. Factors contributing to the increase in pet ownership include the desire for companionship and emotional support, greater awareness of animal welfare, and the influence of social media. Pet owners are increasingly opting for raw pet food, valuing natural and nutritious products with fewer additives that align with pets' natural diets and resemble their wild counterparts. For example, in April 2023, the People's Dispensary for Sick Animals, a UK-based veterinary charity, reported that 53% of UK adults owned a pet in 2023, up from 51% in February 2020, with dog ownership rising to 29% from 26% in February 2020. This growing trend in pet ownership is fueling the expansion of the pet raw food market.

Leading companies in the pet raw food market are developing innovative products, such as freeze-dried nutrition, to provide the benefits of raw pet food in a convenient kibble form. Freeze-drying involves freezing the food at very low temperatures and then drying it in a vacuum, which preserves much of the original nutritional value and quality while allowing for long-term storage. For instance, in March 2024, Primal Pet Foods, a US-based manufacturer of high-quality raw pet foods, introduced Kibble in the Raw. This product offers a superior nutritional option with uncooked ingredients such as raw beef, pork, fish, or chicken, and features freeze-dried raw protein to retain maximum nutrients and flavor without synthetic additives. This convenient and nutritious format appeals to pet owners seeking the best health benefits and natural feeding solutions for their pets.

In July 2024, The Nutriment Company, a UK-based pet food manufacturer, acquired Natural Instinct for an undisclosed amount. This acquisition will expand The Nutriment Company's presence in the UK pet food market and strengthen its position in Central Europe for premium natural pet food. Additionally, it supports the company's strategy to diversify its portfolio within the growing raw pet food segment, driven by increasing demand from pet owners for natural and nutritious options. Natural Instinct, also a UK-based pet food manufacturer, specializes in producing raw, frozen dog food and natural pet treats.

Major companies operating in the pet raw food market are Stella & Chewy's, Sojourner Farms LLC, Nature's Variety, Instinct Pet Food, The Honest Kitchen, Northwest Naturals, Primal Pet Foods, Bravo Pet Foods, Red Dog Blue Kat, Darwin's Natural Pet Products, Big Dog Natural, Dr. Harvey's, Vital Essentials, Steve's Real Food, Answers Pet Food, SmallbatchPets, BARF World Inc., OC Raw Dog, Carnivora, Totally Raw Pet Food Inc., Momentum Carnivore Nutrition, K9 Natural, Raw Bistro, Proudi

North America was the largest region in the pet raw food market in 2025. The regions covered in the pet raw food market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the pet raw food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The pet raw food market consists of sales of raw meat mixes, meal patties, and raw bones. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Pet Raw Food Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses pet raw food market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for pet raw food ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet raw food market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Kibble-Plus; Frozen; Dehydrated; Freeze-Dried
• 2) By Animal Type: Dogs; Cats; Other Animal Types
• 3) By Application: Online Sales; Offline Sales
• Subsegments:
• 1) By Kibble-Plus: Raw-Infused Kibble; Kibble with Raw Toppings
• 2) By Frozen: Raw Frozen Dog Food; Raw Frozen Cat Food
• 3) By Dehydrated: Dehydrated Raw Dog Food; Dehydrated Raw Cat Food
• 4) By Freeze-Dried: Freeze-Dried Raw Dog Food; Freeze-Dried Raw Cat Food
• Companies Mentioned: Stella & Chewy's; Sojourner Farms LLC; Nature's Variety; Instinct Pet Food; The Honest Kitchen; Northwest Naturals; Primal Pet Foods; Bravo Pet Foods; Red Dog Blue Kat; Darwin's Natural Pet Products; Big Dog Natural; Dr. Harvey's; Vital Essentials; Steve's Real Food; Answers Pet Food; SmallbatchPets; BARF World Inc.; OC Raw Dog; Carnivora; Totally Raw Pet Food Inc.; Momentum Carnivore Nutrition; K9 Natural; Raw Bistro; Proudi
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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