PUBLISHER: The Business Research Company | PRODUCT CODE: 2000064
PUBLISHER: The Business Research Company | PRODUCT CODE: 2000064
On-road motorcycles, also known as street motorcycles, are vehicles constructed with fiber and metallic frames, equipped with engines, and various mechanical and electronic components. These motorcycles are specifically designed for use on paved roads and highways, catering to everyday transportation needs.
The primary types of on-road motorcycles include sports bikes, cruiser motorcycles, touring motorcycles, and standard motorcycles. Sports bikes are motorcycles designed and optimized for speed, acceleration, and braking, emphasizing top speed, acceleration, handling, braking, and grip. These motorcycles find applications in both personal and commercial contexts, with end-users ranging from offline to online consumers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have influenced the on-road motorcycles market by increasing costs of imported engines, electronic systems, and battery packs. Sports and touring motorcycle segments are most affected, particularly in asia pacific and europe. These tariffs have impacted pricing and model launches. Positively, tariffs are encouraging local manufacturing, regional sourcing, and electric motorcycle platform development.
The on-road motorcycles market research report is one of a series of new reports from The Business Research Company that provides on-road motorcycles market statistics, including on-road motorcycles industry global market size, regional shares, competitors with a on-road motorcycles market share, detailed on-road motorcycles market segments, market trends and opportunities, and any further data you may need to thrive in the on-road motorcycles industry. This on-road motorcycles market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The on-road motorcycles market size has grown rapidly in recent years. It will grow from $73.79 billion in 2025 to $82.17 billion in 2026 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to urban commuting demand, fuel efficient mobility needs, sports biking culture, two wheeler affordability, expanding road infrastructure.
The on-road motorcycles market size is expected to see rapid growth in the next few years. It will grow to $128 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to electric two wheeler adoption, premium motorcycle demand, safety technology integration, rising disposable incomes, connected vehicle features. Major trends in the forecast period include growth of electric motorcycles, rising demand for sports and touring bikes, advanced rider assistance features, lightweight frame materials, customization and connected features.
The rising demand for two-wheelers is expected to drive growth in the on-road motorcycle market. Two-wheelers, including motorcycles, scooters, and mopeds, are motorized vehicles with two wheels and engines linked to each wheel. Demand is particularly strong in rural areas with limited public transportation. For example, in February 2023, MotorCycles Data, a UK-based motorcycle sales reporting company, noted that Honda Motor Co., Ltd. recorded 17.6 million sales, a 4.9% increase from the previous year, capturing a 29.4% global market share. Therefore, growing two-wheeler demand is boosting the on-road motorcycle market.
Key players in the market are making strategic investments to expand operations and production capabilities. For instance, in September 2023, Raptee, an India-based electric motorcycle manufacturer, raised $3 million in an all-equity pre-Series A round led by VC fund Bluehill Capital. The funding is being used to expand manufacturing facilities, purchase machinery, and grow the workforce for upcoming motorcycle launches.
In November 2025, Bajaj Auto, an India-based manufacturer, acquired Pierer Bajaj AG for an undisclosed amount. This acquisition strengthens Bajaj Auto's global motorcycle leadership, enhances operational control, and supports KTM's growth. Pierer Bajaj AG, based in Austria, specializes in high-performance motorcycles and manages KTM's worldwide operations.
Major companies operating in the on-road motorcycles market report include Harley-Davidson Incorporation, Yamaha Motor Co. Ltd., Ducati Motor Holding SpA, Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Triumph Motorcycles Ltd., Bayerische Motoren Werke AG, KTM AG, Aprilia SpA, Moto Guzzi, Vespa, Indian Motorcycle International LLC, Husqvarna Motorcycles GmbH, Royal Enfield, MV Agusta Motor SpA, Bajaj Auto Limited, Benelli QJ, Hyosung TNC Co. Ltd., Zero Motorcycles Inc., IMZ-Ural, Norton Motorcycle Co. Ltd., Lightning Motorcycles Crop., Guangdong Tayo Motorcycle Technology Co. Ltd., Bimota, Voxan Motors
Asia-Pacific was the largest region in the on-road motorcycles market in 2025North America is expected to be the fastest-growing region in the forecast period. The regions covered in the on-road motorcycles market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the on-road motorcycles market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The on-road motorcycles market consists of sales of dual-sport bike, touring bike, supermotard/supermoto, scooter and bagger. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
On-Road Motorcycles Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on-road motorcycles market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for on-road motorcycles ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The on-road motorcycles market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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