PUBLISHER: The Business Research Company | PRODUCT CODE: 2149376
PUBLISHER: The Business Research Company | PRODUCT CODE: 2149376
Artificial intelligence (AI) in business analytics refers to the use of artificial intelligence technologies to analyze business data, identify patterns, and generate actionable insights for decision-making. It enhances the speed, accuracy, and efficiency of data analysis by automating complex analytical processes. Artificial intelligence (AI) in business analytics also supports predictive and prescriptive analysis, enabling organizations to improve operational performance and strategic planning.
The primary components of artificial intelligence (AI) in business analytics include software and services. Software refers to AI-enabled analytical platforms and tools that process large volumes of structured and unstructured business data to generate insights, identify patterns, and support predictive and data-driven decision-making. These solutions utilize technologies such as machine learning, natural language processing, generative artificial intelligence, computer vision, and other technologies and are deployed through cloud and on-premises models. They are adopted by large enterprises and small and medium-sized enterprises and are utilized across end users including banking financial services and insurance, healthcare and life sciences, retail and electronic commerce, manufacturing, information technology and telecommunications, government and public sector, media and entertainment, energy and utilities, transportation and logistics, and others.
Tariffs are influencing the artificial intelligence (AI) in business analytics market by increasing the cost of imported servers, graphics processing units, semiconductor components, and high-performance computing infrastructure required to support AI-powered analytics solutions. This is raising deployment and operational costs for software and service providers across cloud and on-premises environments, particularly in Asia-Pacific regions such as China and Taiwan, which are major technology manufacturing hubs. Infrastructure-intensive segments including predictive analytics software, augmented analytics software, and generative artificial intelligence technologies are the most affected due to global supply chain dependencies. However, tariffs are also encouraging regional technology manufacturing, supplier diversification, and increased investment in domestic AI infrastructure, creating long-term resilience in the market.
The artificial intelligence (AI) in business analytics market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in business analytics market statistics, including artificial intelligence (AI) in business analytics industry global market size, regional shares, competitors with a artificial intelligence (AI) in business analytics market share, detailed artificial intelligence (AI) in business analytics market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in business analytics industry. This artificial intelligence (AI) in business analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The artificial intelligence (AI) in business analytics market size has grown rapidly in recent years. It will grow from $8.27 billion in 2025 to $9.57 billion in 2026 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to increasing enterprise data generation, rising adoption of business analytics platforms, growing demand for data-driven decision-making, expanding digital transformation initiatives, and increasing focus on operational efficiency.
The artificial intelligence (AI) in business analytics market size is expected to see rapid growth in the next few years. It will grow to $16.91 billion in 2030 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to increasing adoption of generative AI for analytics, growing demand for real-time predictive insights, rising investment in cloud-based analytics platforms, expanding use of automated business intelligence tools, and increasing focus on enterprise decision intelligence. Major trends in the forecast period include growing adoption of predictive and prescriptive analytics, increasing integration of augmented analytics platforms, rising demand for automated business decision support, expansion of real-time enterprise data analysis, and development of self-service business analytics solutions.
The growing volume of enterprise data is expected to drive the growth of the artificial intelligence (AI) in business analytics market in the coming years. Enterprise data refers to the large and continuously expanding collection of structured and unstructured information generated, stored, and managed by organizations through their business operations, digital interactions, and connected systems. Enterprise data is increasing due to the rapid digitization of business operations, as organizations adopt cloud platforms, IoT devices, AI applications, e-commerce, and digital services that continuously generate and store massive volumes of structured and unstructured data. AI in business analytics supports enterprise data by enabling organizations to efficiently process, analyze, and extract actionable insights from rapidly growing volumes of structured and unstructured information, helping businesses improve decision-making, optimize operations, and identify emerging trends. For instance, in March 2024, according to Edge Delta, a US-based software company, the world produced an estimated 120 zettabytes (ZB) of data, equivalent to approximately 337,080 petabytes (PB) per day. Therefore, the growing volume of enterprise data is driving the growth of the artificial intelligence (AI) in business analytics market.
Major companies operating in the artificial intelligence (AI) in business analytics market are focusing on developing technological advancements, such as agentic analytics platforms, to automate data analysis, accelerate insight generation, and enhance enterprise decision-making. Agentic analytics platforms are AI-powered business analytics solutions that autonomously analyze data, generate recommendations, and enable users to interact with business information using natural language while supporting proactive decision-making. For instance, in April 2025, Salesforce, a US-based cloud software company, launched Tableau Next to strengthen AI-powered business analytics by enabling autonomous AI agents to analyze enterprise data, generate actionable insights, automate decision-making workflows, and enhance business intelligence across organizations. The platform's key features include autonomous AI agents that proactively identify trends, deliver contextual insights, and reduce the need for manual data exploration, enabling faster and more informed business decisions.
In November 2025, Salesforce, Inc., a US-based cloud-based software company, acquired Informatica Inc. for an undisclosed amount. Through this acquisition, Salesforce aimed to strengthen its AI-powered business analytics capabilities by integrating Informatica's data integration, governance, metadata management, and master data management technologies to establish a trusted data foundation for enterprise AI and analytics. Informatica Inc. is a US-based provider of AI-powered data management through its CLAIRE AI engine, which automates data integration, data quality, metadata management, and governance.
Major companies operating in the artificial intelligence (AI) in business analytics market are Microsoft Corporation, Google LLC, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., IBM Corporation, Snowflake Inc., Databricks Inc., Palantir Technologies Inc., Teradata Corporation, SAS Institute Inc., Alteryx Inc., Pyramid Analytics B.V., Altair Engineering Inc., Zoho Corporation, Qlik, Anaplan Inc., MicroStrategy Incorporated, Dataiku Inc., C3 AI Inc., DataRobot Inc., ThoughtSpot Inc., Domo Inc., GoodData.AI, Sisense Ltd., H2O.ai Inc., Tellius Inc.
North America was the dominant region in the artificial intelligence (AI) in business analytics market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the artificial intelligence (AI) in business analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the artificial intelligence (AI) in business analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The artificial intelligence (AI) in business analytics market consists of revenues earned by entities by providing services such as data integration and management services, artificial intelligence (AI) model development and customization services, business intelligence (BI) consulting services, artificial intelligence (AI) analytics implementation and deployment services, and artificial intelligence (AI) model monitoring and optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Artificial Intelligence (AI) In Business Analytics Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses artificial intelligence (ai) in business analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for artificial intelligence (ai) in business analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) in business analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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