Televisions Global Market Report 2024

Description

“Televisions Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on televisions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for televisions? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The televisions market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Product Type: Smart; Traditional
2) By Technology: LCD; LED; OLED; QLED
3) By Screen Size: Below 32 Inches; 32 to 45 Inches; 46 to 55 Inches; 56 to 65 Inches; Above 65 Inches
4) By End-User: Residential; Commercial; Other End-Users
Companies Mentioned: Samsung Electronics Co. Ltd.; LG Electronics Inc.; Sony Corporation; Hisense Group Co. Ltd.; TCL Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Television refers to a visual and auditory communication system that reproduces images and sound on screens, primarily used for broadcasting entertainment, educational content, and data.

The primary product categories of televisions include smart TVs and traditional TVs. A smart TV is a digital television that operates as an Internet-connected, storage-capable computer designed for entertainment purposes. Televisions are available in various technologies, including LCD, LED, OLED, and QLED, and they come in different screen sizes categorized as below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. These televisions find utility among residential, commercial, and other end users.

The televisions market research report is one of a series of new reports from The Business Research Company that provides televisions market statistics, including televisions industry global market size, regional shares, competitors with a televisions market share, detailed televisions market segments, market trends and opportunities, and any further data you may need to thrive in the televisions industry. This televisions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The televisions market size has grown steadily in recent years. It will grow from $87.97 billion in 2023 to $91.48 billion in 2024 at a compound annual growth rate (CAGR) of 4.0%. The expansion observed during the historical period can be attributed to factors such as the transition from analog to digital television technology, the evolution of consumer electronics, improvements in content delivery systems, compatibility with gaming and consoles, and the increasing influence of emerging markets on the television industry.

The televisions market size is expected to see steady growth in the next few years. It will grow to $104.34 billion in 2028 at a compound annual growth rate (CAGR) of 3.3%. The anticipated growth in the forecast period can be attributed to the advancement to 8K and beyond in television resolution, enhancements in smart TV features, the integration of immersive technologies, the production of sustainable and eco-friendly TVs, and the increasing relevance of home office and productivity-related applications for TVs. Notable trends expected during the forecast period encompass the use of OLED and MicroLED displays, the adoption of bezel-less and frameless design concepts, the use of TVs as art pieces, the development of curved and foldable displays, and a greater focus on content integration within television offerings.

The televisions market experienced substantial growth driven primarily by the increase in disposable incomes. This growth was significantly attributed to the economic expansion and the rising middle-class population in emerging economies like China, India, and Brazil. According to the World Bank, in 2021, lower middle-income countries had per capita net disposal incomes ranging from $1,036 to $4,045, while upper middle-income countries ranged from $4,046 to $12,535. This boost in earnings and disposable incomes within developing markets played a pivotal role in the expansion of the televisions market.

The televisions market is also being fueled by the surge in internet penetration. The increasing reach of the internet extends the accessibility of streaming platforms, fostering the development of online content and video-on-demand services. Consequently, this dynamic strengthens the television market, providing a broader audience with access to TV shows, live events, and on-demand programming. For instance, as of September 2023, Broadband Search reports that approximately 93.79% of the United States population, roughly 311.3 million individuals, are currently using the internet. This surge in internet penetration contributes significantly to the growth of the televisions market.

Changes in consumer lifestyles and preferences have had a noteworthy impact on the televisions market. The widespread adoption of smartphones, increasing internet access, and advancements in social media and digital technologies have led consumers to shift from traditional television to new forms of entertainment, particularly online audio and video streaming services accessible on mobile devices. This trend has resulted in a decline in television viewership, particularly among millennials. For instance, according to TV Tech, younger audiences aged 18-34 watched 25% less linear TV per week compared to those over the age of 35 in Q2 2022.

The demand for Ultra HD televisions is rapidly increasing, driven by their energy efficiency and ability to deliver high-quality images. Ultra HD televisions, including 4K and 8K UHD models with an aspect ratio of 16:9 or wider and a minimum resolution of 3840x2160 pixels, have gained popularity. Consumers are transitioning from traditional CRT and LCD TVs to these ultra-HD TVs due to swift technological advancements. For example, as of July 2023, a report by screen media suggests that the TV replacement cycle has contributed to a 74% smart TV penetration rate, with 38% of smart TV households using screen casting for other devices.

Leading companies operating in the television market are actively developing innovative television solutions to gain a competitive edge. Samsung, for instance, introduced new monitors that allow users to customize their displays to suit their specific preferences and needs for various activities like watching, gaming, or working. In January 2023, Samsung unveiled its 2023 neo QLED, micro-LED, and Samsung OLED lineup, emphasizing robust performance, secure connectivity, and personalized experiences.

In July 2021, Blaupunkt, a German audio tech company, collaborated with Indian contract manufacturer Super Plastronics Pvt Ltd. (SPPL) to launch a range of smart LED TVs in India. These Blaupunkt smart televisions were made available exclusively on Flipkart and were offered in screen sizes of 32 inches, 42 inches, 43 inches, and 55 inches. Super Plastronics Pvt. Ltd. is an Indian television manufacturing company. These developments underscore the ongoing efforts by major players to enhance their television offerings and remain competitive in the market.

Major companies operating in the televisions market include Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corporation, Hisense Group Co. Ltd., TCL Corporation, Koninklijke Philips N.V., Vizio Inc., Toshiba Corporation, Skyworth Group, RCA Corporation, Magnavox, Sharp Corporation, JVC (Victor Company of Japan Limited), Polaroid/Sceptre, Fujitsu Limited, Sansui Electric Co. Ltd., Onida, Xiaomi Corporation, Micromax Informatics Limited, Haier Group Corporation, Hitachi Ltd., Lloyd Electric & Engineering Ltd., Panasonic Corporation, Funai Electric Co. Ltd., Changhong Electric Co. Ltd., Konka Group Co. Ltd., Seiki Digital Inc., Element Electronics Corporation, Westinghouse Electric Corporation, Mitsubishi Electric Corporation, NEC Corporation, Videocon Industries Limited, Intex Technologies (India) Ltd., Akai Electric Co. Ltd.

Asia-Pacific was the largest region in the television market in 20232. North America was the second-largest region in the television market. The regions covered in the televisions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the televisions market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The television market consists of sales of smart TV, liquid crystal display (LCD), light-emitting diode (LED), cathode ray tube (CRT), and other televisions. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r9250

1. Executive Summary

2. Televisions Market Characteristics

3. Televisions Market Trends And Strategies

4. Televisions Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Televisions Market Size and Growth

5.1. Global Televisions Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Televisions Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Televisions Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Televisions Market Segmentation

6.1. Global Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Smart
Traditional
6.2. Global Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Liquid-Crystal Display (LCD)
Light-Emitting Diode (LED)
Organic Light Emitting Diode (OLED)
Quantum-Dot Light Emitting Diode (QLED)
6.3. Global Televisions Market, Segmentation By Screen Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Below 32 Inches

32 to 45 Inches

46 to 55 Inches

56 to 65 Inches

Above 65 Inches
6.4. Global Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Residential
Commercial
Other End-Users

7. Televisions Market Regional And Country Analysis

7.1. Global Televisions Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Televisions Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Televisions Market

8.1. Asia-Pacific Televisions Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Televisions Market

9.1. China Televisions Market Overview
9.2. China Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Televisions Market

10.1. India Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Televisions Market

11.1. Japan Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Televisions Market

12.1. Australia Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Televisions Market

13.1. Indonesia Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Televisions Market

14.1. South Korea Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Televisions Market

15.1. Western Europe Televisions Market Overview
15.2. Western Europe Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Televisions Market

16.1. UK Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Televisions Market

17.1. Germany Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Televisions Market

18.5. France Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.6. France Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.7. France Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Televisions Market

19.9. Italy Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Televisions Market

20.13. Spain Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Televisions Market

21.1. Eastern Europe Televisions Market Overview
21.2. Eastern Europe Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Televisions Market

22.1. Russia Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Televisions Market

23.1. North America Televisions Market Overview
23.2. North America Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Televisions Market

24.1. USA Televisions Market Overview
24.2. USA Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Televisions Market

25.1. Canada Televisions Market Overview
25.2. Canada Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Televisions Market

26.1. South America Televisions Market Overview
26.2. South America Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Televisions Market

27.1. Brazil Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Televisions Market

28.1. Middle East Televisions Market Overview
28.2. Middle East Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Televisions Market

29.1. Africa Televisions Market Overview
29.2. Africa Televisions Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Televisions Market, Segmentation By Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Televisions Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Televisions Market Competitive Landscape And Company Profiles

30.1. Televisions Market Competitive Landscape
30.2. Televisions Market Company Profiles
- 30.2.1. Samsung Electronics Co. Ltd.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. LG Electronics Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Sony Corporation
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Hisense Group Co. Ltd.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. TCL Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Televisions Market Competitive Benchmarking

32. Global Televisions Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Televisions Market

34. Televisions Market Future Outlook and Potential Analysis

34.1 Televisions Market In 2028 - Countries Offering Most New Opportunities
34.2 Televisions Market In 2028 - Segments Offering Most New Opportunities
34.3 Televisions Market In 2028 - Growth Strategies
34.3.1 Market Trend Based Strategies
34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer