Middle East & Africa Probiotic Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis

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The Middle East & Africa probiotic supplements market is expected to grow from US$ 271.77 million in 2022 to US$ 437.23 million by 2028. It is estimated to grow at a CAGR of 8.2% from 2022 to 2028.

Rising Strategic Development Initiatives is Driving the Middle East & Africa Probiotic Supplements Market

The probiotic supplements market is growing with an upward trend, and manufacturers are making significant investments in research & development, partnerships, and collaborations to launch innovative products to tap into emerging market opportunities. Jarrow Formula launched probiotic gummy supplements in three variations-probiotic duo gummies, probiotic and prebiotic gummies, and probiotic and immune gummies. They are pectin-based, non-GMO (genetically modified organism), gluten-free, and vegetarian. They contain no artificial flavors, sweeteners, colors, or preservatives that address various consumer requirements. Such developments are expected to provide immense growth opportunities to the probiotic supplements market in the coming years. Consumers across the globe are getting familiar with probiotics and their potential benefits, leading to the introduction of innovative probiotic products in various delivery formats, including capsules, powders, liquids, and other forms. For instance, in 2018, Activ Nutritional LLC launched Viactiv Digestive Health Soft Chews with its proprietary, heat-treated, and dried Lactobacillus LB Fermentate, expanding the iconic Viactiv supplement brand into the digestive health category. Further, the manufacturers are expanding their retail network in various countries to widen their customer base and boost revenues. Thus, rising strategic development initiatives is expected to significantly drive the Middle East & Africa probiotic supplements market .

Middle East & Africa Overview

The Middle East & Africa probiotic supplements market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Middle East & Africa is an emerging market in probiotic supplements due to rising health awareness, growing use of self-medication, developing distribution networks, and establishment of new manufacturing units. According to the US Department of Agriculture, a study conducted in Oman has stated that 61.8% of over the counter (OTC) probiotic supplements consisted of multistrain probiotic microorganisms, while 32.1% consisted of dairy-based probiotic supplements. Furthermore, OTC probiotic supplements offer a variety of probiotic microorganisms and higher colony forming unit (CFU) per intake. All these factors are projected to boost the demand for probiotic supplements across the Middle East & Africa.

Middle East & Africa Probiotic Supplements Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Probiotic Supplements Market Segmentation

The Middle East & Africa probiotic supplements market is segmented into product type, distribution channel, and country.

Based on product type, the Middle East & Africa probiotic supplements market is sub segmented into capsules and tablets, gummies, powder, and others. The capsules and tablets segment registered the largest market share in 2022.

Based on distribution channel, the Middle East & Africa probiotic supplements market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held a larger market share in 2022.

Based on country, the Middle East & Africa probiotic supplements market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the market share in 2022.

Bayer AG; BioGaia AB; Church & Dwight Co., Inc.; GNC Holdings, LLC; Nature's Bounty; Nestle S.A.; NOW Foods; and SFI Health are the leading companies operating in the Middle East & Africa probiotic supplements market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa probiotic supplements market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa probiotic supplements market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the probiotic supplements market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Product Code: BMIRE00027944

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection
- 3.2.2 Primary Interviews
- 3.2.3 Hypothesis Formulation
- 3.2.4 Macro-economic Factor Analysis
- 3.2.5 Developing Base Number
- 3.2.6 Data Triangulation
- 3.2.7 Country Level Data

4. MEA Probiotic Supplements Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis

5. MEA Probiotic Supplements Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Consumer Focus on Preventive Health
- 5.1.2 Rising Demand for Probiotic Supplements for Women's Health
- 5.1.3 Increasing Awareness of Health Benefits of Probiotics for Infants and Kids
5.2 Market Restraints
- 5.2.1 Complexities and Variations in Regulations
5.3 Market Opportunities
- 5.3.1 Rising Strategic Development Initiatives
5.4 Future Trends
- 5.4.1 Growing Preference for Gummy Formats of Probiotic Supplements
- 5.4.2 Rising Trend of Consuming Non-GMO and Vegan Probiotic Supplements.
5.5 Impact Analysis of Drivers and Restraint

6. Probiotic Supplements Market - MEA Market Analysis

6.1 MEA Probiotic Supplements Market -Revenue and Forecast to 2028

7. MEA Probiotic Supplements Market Analysis - By Product Type

7.1 Overview
7.2 MEA Probiotic Supplements Market, By Product Type (2021 and 2028)
7.3 Capsules and Tablets
- 7.3.1 Overview
- 7.3.2 Capsules and Tablets: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Gummies
- 7.4.1 Overview
- 7.4.2 Gummies: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Powder
- 7.5.1 Overview
- 7.5.2 Powder: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Others
- 7.6.1 Overview
- 7.6.2 Others: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)

8. MEA Probiotic Supplements Market Analysis - By Distribution Channel

8.1 Overview
8.2 MEA Probiotic Supplements Market, By Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
- 8.3.1 Overview
- 8.3.2 Supermarkets and Hypermarkets: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
- 8.4.1 Overview
- 8.4.2 Specialty Stores: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
- 8.5.1 Overview
- 8.5.2 Online Retail: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Others
- 8.6.1 Overview
- 8.6.2 Others: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)

9. MEA Probiotic Supplements Market - Country Analysis

9.1 Overview
- 9.1.1 MEA: Probiotic Supplements Market, by Key Country
  - 9.1.1.1 South Africa: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
    - 9.1.1.1.1 South Africa: Probiotic Supplements Market, By Product Type
    - 9.1.1.1.2 South Africa: Probiotic Supplements Market, by Distribution Channel
  - 9.1.1.2 Saudi Arabia: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
    - 9.1.1.2.1 Saudi Arabia: Probiotic Supplements Market, By Product Type
    - 9.1.1.2.2 Saudi Arabia: Probiotic Supplements Market, by Distribution Channel
  - 9.1.1.3 UAE: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
    - 9.1.1.3.1 UAE: Probiotic Supplements Market, By Product Type
    - 9.1.1.3.2 UAE: Probiotic Supplements Market, by Distribution Channel
  - 9.1.1.4 Rest of MEA: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
    - 9.1.1.4.1 Rest of MEA: Probiotic Supplements Market, By Product Type
    - 9.1.1.4.2 Rest of MEA: Probiotic Supplements Market, by Distribution Channel

10. Industry Landscape

10.1 Product launch
10.2 Expansion

11. Company Profiles

11.1 Bayer AG
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 BioGaia AB
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Nestle S.A.
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 SFI Health
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 GNC Holdings, LLC
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Nature's Bounty
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Church & Dwight Co., Inc.
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 NOW Foods
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments