Europe Beach Towels Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Type, Material Type, and Distribution Channel

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The Europe beach towels market is expected to grow from US$ 132.27 million in 2022 to US$ 189.04 million by 2028. It is estimated to grow at a CAGR of 6.1% from 2022 to 2028.

Growing Recreational Activities at Beaches is Driving the Europe Beach Towels Market

Over the decades, people's lifestyle across the region has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various innovative recreational activities, thereby further adding to the popularity of beach vacations. As most of the beach activities involve water sports, beach towels become one of the most essential commodities. Beach towels are bigger than regular bath towels and are generally made with recycled microfiber that does not cling onto sand. These towels can be easily dusted after being placed on sand while partying at the beach. Beaches are thronged by people of all age groups not just for improving mental health but also physical fitness, as water sports help increase metabolism and burn calories. All these factors are boosting the market for beach towels. Moreover, sunbathing is highly advised due to its therapeutic benefits. It can kill bacteria. This makes travelers opt for beach vacations, thereby surging the demand of beach towels and propelling the Europe beach towels market expansion.

Europe Beach Towels Market Overview

The sun & beach tourism is the largest tourism sector in Europe, as people prefer ocean-side vacations. The sun & beach holidays are quite popular across the Eastern European countries, such as Slovenia, Croatia, and Greece. According to the Centre for the Promotion of Imports from developing countries' report published on January 28, 2021, 50% of Italians preferred beach holidays, far above the average European in 2020. Also, France, Germany, and the UK are significant markets for sun & beach tourism. These factors are accelerating the Europe beach towels market. Over the past few years, millennial travelers in European countries are increasingly looking for adventure and unique experience. Moreover, Europeans are adopting community-based tourism, which involves soft adventurous activities, such as walking on the beach and sea canoeing; athletic engagement involving swimming and surfing; nautical activities such as sailing, diving, and other water sports; and cultural activities involving visiting a coastal village. These activities compel consumers to buy necessary beach gears and accessories to protect from extreme sunny weather. With high purchasing power, people are spending more on beach wear. Besides, social media, magazines, and TV commercials are increasing consumer's knowledge of beach wear products and compelling them to research different brands online or at nearby stores. These aspects are responsible for the notable growth of the Europe beach towels market.

Europe Beach Towels Market Revenue and Forecast to 2028 (US$ Million)

Europe Beach Towels Market Segmentation

The Europe beach towels market is segmented based on type, material type, distribution channel, and country.

Based on type, the Europe beach towels market is bifurcated into anti-microbial and regular. The regular segment held a larger market share in 2022.

Based on material type, the Europe beach towels market is segmented into cotton, microfiber, polyester, and others. The cotton segment held the largest market share in 2022.

Based on distribution channel, the Europe beach towels market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.

Based on country, the Europe beach towels market has been categorized into the UK, Germany, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe dominated the market in 2022.

Canningvale Australia Pty Ltd., Dock & Bay Ltd, Hatton Textiles International Ltd., Oasis Towels, Pendleton Woolen Mills Inc., Qihai Textile Co. Ltd., Sandex Corp, and Snappy Towels Inc. are the leading companies operating in the Europe beach towels market.

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Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe beach towels market.
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Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the beach towels market, as well as those hindering it
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Product Code: BMIRE00028059

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 Europe Beach Towels Market - By Type
- 1.3.2 Europe Beach Towels Market - By Material Type
- 1.3.3 Europe Beach Towels Market - By Distribution Channel
- 1.3.4 Europe Beach Towels Market - By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Beach Towels Market Landscape

4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Expert Opinions

5. Europe Beach Towels Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Growing Recreational Activities at Beaches
- 5.1.2 Increasing Demand for Antimicrobial Beach Towels
5.2 Market Restraints
- 5.2.1 Availability of Substitutes
5.3 Market Opportunities
- 5.3.1 Flourishment of E-Commerce
5.4 Future Trends
- 5.4.1 Product Innovation Pertaining to Beach Towels
5.5 Impact Analysis of Drivers and Restraints

6. Beach Towels Market - Europe Analysis

6.1 Europe Beach Towels Market Forecast and Analysis

7. Europe Beach Towels Market Analysis - By Type

7.1 Overview
7.2 Europe Beach Towels Market, By Type (2021 and 2028)
7.3 Anti-microbial
- 7.3.1 Overview
- 7.3.2 Anti-microbial: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
7.4 Regular
- 7.4.1 Overview
- 7.4.2 Regular: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)

8. Europe Beach Towels Market Analysis - By Material Type

8.1 Overview
8.2 Europe Beach Towels Market, By Material Type (2021 and 2028)
8.3 Cotton
- 8.3.1 Overview
- 8.3.2 Cotton: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.4 Microfiber
- 8.4.1 Overview
- 8.4.2 Microfiber: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.5 Polyester
- 8.5.1 Overview
- 8.5.2 Polyester: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.6 Others
- 8.6.1 Overview
- 8.6.2 Others: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)

9. Europe Beach Towels Market Analysis - By Distribution Channel

9.1 Overview
9.2 Europe Beach Towels Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.4 Specialty Stores
- 9.4.1 Overview
- 9.4.2 Specialty Stores: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)

10. Europe Beach Towels Market - Country Analysis

10.1 Overview
- 10.1.1 Europe: Beach Towels Market, by Key Country
  - 10.1.1.1 Germany: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.1.1 Germany: Beach Towels Market, By Type
    - 10.1.1.1.2 Germany: Beach Towels Market, By Material Type
    - 10.1.1.1.3 Germany: Beach Towels Market, by Distribution Channel
  - 10.1.1.2 France: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.2.1 France: Beach Towels Market, By Type
    - 10.1.1.2.2 France: Beach Towels Market, By Material Type
    - 10.1.1.2.3 France: Beach Towels Market, by Distribution Channel
  - 10.1.1.3 UK: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.3.1 UK: Beach Towels Market, By Type
    - 10.1.1.3.2 UK: Beach Towels Market, By Material Type
    - 10.1.1.3.3 UK: Beach Towels Market, by Distribution Channel
  - 10.1.1.4 Italy: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.4.1 Italy: Beach Towels Market, By Type
    - 10.1.1.4.2 Italy: Beach Towels Market, By Material Type
    - 10.1.1.4.3 Italy: Beach Towels Market, by Distribution Channel
  - 10.1.1.5 Russia: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.5.1 Russia: Beach Towels Market, By Type
    - 10.1.1.5.2 Russia: Beach Towels Market, By Material Type
    - 10.1.1.5.3 Russia: Beach Towels Market, by Distribution Channel
  - 10.1.1.6 Rest of Europe: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.6.1 Rest of Europe: Beach Towels Market, By Type
    - 10.1.1.6.2 Rest of Europe: Beach Towels Market, By Material Type
    - 10.1.1.6.3 Rest of Europe: Beach Towels Market, by Distribution Channel

11. Company Profiles

11.1 Dock & Bay Ltd
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Snappy Towels Inc.
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Canningvale Australia Pty Ltd.
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Pendleton Woolen Mills Inc.
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Oasis Towels
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Sandex Corp
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Hatton Textiles International Ltd.
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Qihai Textile Co. Ltd.
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments

12. Appendix

12.1 About The Insight Partners
12.2 Glossary of Terms