Menstrual Cups Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type, Material, and Distribution Channel

List of Tables

The menstrual cups market size was valued at US$ 1.05 billion in 2022 and is expected to reach US$ 1.64 billion by 2030; it is estimated to register a CAGR of 5.8% from 2022 to 2030.

Menstrual cups are reusable, bell-shaped devices designed for feminine hygiene during menstruation. Typically made of medical-grade silicone or rubber, these cups are inserted into the vagina to collect menstrual fluid rather than absorbing it like traditional tampons or pads. They create a seal to prevent leaks and can be worn for up to 12 hours before needing to be emptied, offering a sustainable and cost-effective alternative to disposable products. Menstrual cups are gaining popularity for their environmental benefits and long-term cost savings compared to traditional menstrual hygiene options.

Based on type, the market is categorized into reusable and disposable. The reusable segment is expected to register the highest CAGR during 2022-2030. Reusable menstrual cups represent a sustainable and cost-effective revolution in menstrual hygiene. Typically crafted from medical-grade silicone, rubber, or thermoplastic elastomers, these bell-shaped cups are inserted into the vagina to collect menstrual flow rather than absorbing it like traditional tampons or pads. The flexibility and softness of the material ensure comfort and ease of use, adapting to the user's anatomy. Reusable menstrual cups can be worn for up to 12 hours, providing leak-free protection and allowing users greater flexibility in managing their periods. One of their most significant advantages is their environmental impact, as they can be reused. The cups significantly reduce the amount of menstrual waste produced, contributing to an eco-friendly menstrual care routine. In addition, the long-term cost savings and the convenience of not needing to purchase disposable products regularly make reusable menstrual cups an increasingly popular choice for users looking for sustainable and practical alternatives in menstrual hygiene.

The surge in demand for menstrual cups in Asia Pacific can be attributed to various factors, including rising cultural shifts, increasing awareness, and the growing importance of women's health. There has been a rising movement toward breaking taboos surrounding menstruation in many Asian countries. As societies become more open to discussing menstrual health, individuals are exploring alternative and more sustainable options such as menstrual cups, which offer comfort and convenience while challenging traditional norms associated with menstrual hygiene. For instance, in September 2023, a pilot program with an aim to provide menstrual cups to women was launched in Chennai, India. In September 2023, under the "Thinkal" project, ~1,500 women in the reproductive age group from economically poor households in 12 localities under the Greater Chennai Corporation's wards in South Chennai will receive menstrual cups in the next three months. Hence, the rise in such initiatives increases the awareness and demand for menstrual cups across the region. Moreover, Asia Pacific has witnessed rapid urbanization and changing lifestyles, with more women joining the workforce and leading busy lives. Menstrual cups, being long-lasting and reliable, are gaining popularity as a practical solution for those seeking a convenient, low-maintenance menstrual hygiene option. The adaptability of menstrual cups to different lifestyles, including travel and outdoor activities, contributes to their increasing acceptance among women in Asia.

Additionally, the economic factor plays a significant role in the growing demand for menstrual cups in Asia Pacific. In many countries across the region, disposable menstrual products can be expensive and contribute to a significant monthly expense. The cost-effectiveness of menstrual cups, considering their reusable nature, makes them attractive for individuals seeking an affordable and sustainable solution. As economic conditions improve and disposable incomes rise, more people in Asia are likely to use menstrual cups as a practical and cost-saving choice for menstrual hygiene.

The key players operating in the global menstrual cups market include Nixit, Lunette Global, Lena Cup LLC, Diva International Inc., Saalt, Pixie Cup, June Cup, Cora, The Flex Company, and Blossom Cup. Players operating in the global menstrual cups market focus on providing high-quality products to fulfill customer demand. They also focus on strategies such as investments in research and development activities, new product launches, and expanding production capacities.

The overall global menstrual cups market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the menstrual cups market.

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Product Code: TIPHE100001400

1. Introduction

1.1 The Insight Partners Research Report Guidance.
1.2 Market Segmentation.

2. Executive Summary

2.1 Key Insights.
2.2 Market Attractiveness.
- 2.2.1 Market Attractiveness.

3. Research Methodology

3.1 Coverage.
3.2 Secondary Research.
3.3 Primary Research.

4. Global Menstrual Cups Market Landscape

4.1 Overview.
4.2 Porter's Five Forces Analysis.
- 4.2.1 Bargaining Power of Suppliers.
- 4.2.2 Bargaining Power of Buyers.
- 4.2.3 Threat of New Entrants.
- 4.2.4 Competitive Rivalvary.
- 4.2.5 Threat of Substitutes.
4.3 Ecosystem Analysis.
- 4.3.1 List of Vendors.

5. Global Menstrual Cups Market - Key Market Dynamics

5.1 Market Drivers.
- 5.1.1 Increasing Demand for Sustainable Menstrual Cups Products.
- 5.1.2 Convenience and Cost Effectiveness Provided by Menstrual Cups.
5.2 Market Restraints.
- 5.2.1 Product Availability.
- 5.2.2 Consumer Perception and Unawareness.
5.3 Market Opportunities.
- 5.3.1 Government Initiatives.
5.4 Future Trends.
- 5.4.1 Thermoplastic Elastomers Menstrual Cups Cups
5.5 Impact Analysis.

6. Global Menstrual Cups Cups Market - Global Market Analysis

6.1 Global Menstrual Cups Cups Market Revenue (US$ Million)
6.2 Global Menstrual Cups Cups Market Forecast and Analysis.

7. Global Menstrual Cups Cups Market Analysis - Type

7.1 Reusable.
- 7.1.1 Overview.
- 7.1.2 Reusable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Disposable.
- 7.2.1 Overview.
- 7.2.2 Disposable Market Volume, Revenue and Forecast to 2030 (US$ Million)

8. Global Menstrual Cups Market Analysis - Material

8.1 Medical Grade Silicone.
- 8.1.1 Overview.
- 8.1.2 Medical Grade Silicone Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Rubber
- 8.2.1 Overview.
- 8.2.2 Rubber Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Thermoplastic Elastomer
- 8.3.1 Overview.
- 8.3.2 Thermoplastic Elastomer Market, Revenue and Forecast to 2030 (US$ Million)

9. Global Menstrual Cups Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets.
- 9.1.1 Overview.
- 9.1.2 Supermarkets and Hypermarkets Market Revenue and Forecast to 2030 (US$ Million)
9.2 Specialty Stores.
- 9.2.1 Overview.
- 9.2.2 Specialty Stores Market Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview.
- 9.3.2 Online Retail Market Volume, Revenue and Forecast to 2030 (US$ Million)
9.4 Others.
- 9.4.1 Overview.
- 9.4.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)

10. Global Menstrual Cups Market - Geographical Analysis

10.1 North America.
- 10.1.1 North America Menstrual Cups Market Overview.
- 10.1.2 North America Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
- 10.1.3 North America Menstrual Cups Market Breakdown by Type.
  - 10.1.3.1 North America Menstrual Cups Market Revenue and Forecasts and Analysis - By Type.
- 10.1.4 North America Menstrual Cups Market Breakdown by Material
  - 10.1.4.1 North America Menstrual Cups Market Revenue and Forecasts and Analysis - By Material
- 10.1.5 North America Menstrual Cups Market Breakdown by Distribution Channel
  - 10.1.5.1 North America Menstrual Cups Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.1.6 North America Menstrual Cups Market Revenue and Forecasts and Analysis - By Countries.
  - 10.1.6.1 North America Menstrual Cups Market Breakdown by Country.
  - 10.1.6.2 US Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.2.1 US Menstrual Cups Market Breakdown by Type.
    - 10.1.6.2.2 US Menstrual Cups Market Breakdown by Material
    - 10.1.6.2.3 US Menstrual Cups Market Breakdown by Distribution Channel
  - 10.1.6.3 Canada Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.3.1 Canada Menstrual Cups Market Breakdown by Type.
    - 10.1.6.3.2 Canada Menstrual Cups Market Breakdown by Material
    - 10.1.6.3.3 Canada Menstrual Cups Market Breakdown by Distribution Channel
  - 10.1.6.4 Mexico Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.4.1 Mexico Menstrual Cups Market Breakdown by Type.
    - 10.1.6.4.2 Mexico Menstrual Cups Market Breakdown by Material
    - 10.1.6.4.3 Mexico Menstrual Cups Market Breakdown by Distribution Channel
10.2 Europe.
- 10.2.1 Europe Menstrual Cups Market Overview.
- 10.2.2 Europe Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
- 10.2.3 Europe Menstrual Cups Market Breakdown by Type.
  - 10.2.3.1 Europe Menstrual Cups Market Revenue and Forecasts and Analysis - By Type.
- 10.2.4 Europe Menstrual Cups Market Breakdown by Material
  - 10.2.4.1 Europe Menstrual Cups Market Revenue and Forecasts and Analysis - By Material
- 10.2.5 Europe Menstrual Cups Market Breakdown by Distribution Channel
  - 10.2.5.1 Europe Menstrual Cups Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.2.6 Europe Menstrual Cups Market Revenue and Forecasts and Analysis - By Countries.
  - 10.2.6.1 Europe Menstrual Cups Market Breakdown by Country.
  - 10.2.6.2 Germany Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.2.1 Germany Menstrual Cups Market Breakdown by Type.
    - 10.2.6.2.2 Germany Menstrual Cups Market Breakdown by Material
    - 10.2.6.2.3 Germany Menstrual Cups Market Breakdown by Distribution Channel
  - 10.2.6.3 France Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.3.1 France Menstrual Cups Market Breakdown by Type.
    - 10.2.6.3.2 France Menstrual Cups Market Breakdown by Material
    - 10.2.6.3.3 France Menstrual Cups Market Breakdown by Distribution Channel
  - 10.2.6.4 Italy Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.4.1 Italy Menstrual Cups Market Breakdown by Type.
    - 10.2.6.4.2 Italy Menstrual Cups Market Breakdown by Material
    - 10.2.6.4.3 Italy Menstrual Cups Market Breakdown by Distribution Channel
  - 10.2.6.5 UK Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.5.1 UK Menstrual Cups Market Breakdown by Type.
    - 10.2.6.5.2 UK Menstrual Cups Market Breakdown by Material
    - 10.2.6.5.3 UK Menstrual Cups Market Breakdown by Distribution Channel
  - 10.2.6.6 Russia Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.6.1 Russia Menstrual Cups Market Breakdown by Type.
    - 10.2.6.6.2 Russia Menstrual Cups Market Breakdown by Material
    - 10.2.6.6.3 Russia Menstrual Cups Market Breakdown by Distribution Channel
  - 10.2.6.7 Rest of Europe Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.7.1 Rest of Europe Menstrual Cups Market Breakdown by Type.
    - 10.2.6.7.2 Rest of Europe Menstrual Cups Market Breakdown by Material
    - 10.2.6.7.3 Rest of Europe Menstrual Cups Market Breakdown by Distribution Channel
10.3 Asia Pacific.
- 10.3.1 Asia Pacific Menstrual Cups Market Overview.
- 10.3.2 Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
- 10.3.3 Asia Pacific Menstrual Cups Market Breakdown by Type.
  - 10.3.3.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts and Analysis - By Type.
- 10.3.4 Asia Pacific Menstrual Cups Market Breakdown by Material
  - 10.3.4.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts and Analysis - By Material
- 10.3.5 Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
  - 10.3.5.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.3.6 Asia Pacific Menstrual Cups Market Revenue and Forecasts and Analysis - By Countries.
  - 10.3.6.1 Asia Pacific Menstrual Cups Market Breakdown by Country.
  - 10.3.6.2 Australia Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.2.1 Australia Menstrual Cups Market Breakdown by Type.
    - 10.3.6.2.2 Australia Menstrual Cups Market Breakdown by Material
    - 10.3.6.2.3 Australia Menstrual Cups Market Breakdown by Distribution Channel
  - 10.3.6.3 China Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.3.1 China Menstrual Cups Market Breakdown by Type.
    - 10.3.6.3.2 China Menstrual Cups Market Breakdown by Material
    - 10.3.6.3.3 China Menstrual Cups Market Breakdown by Distribution Channel
  - 10.3.6.4 India Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.4.1 India Menstrual Cups Market Breakdown by Type.
    - 10.3.6.4.2 India Menstrual Cups Market Breakdown by Material
    - 10.3.6.4.3 India Menstrual Cups Market Breakdown by Distribution Channel
  - 10.3.6.5 Japan Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.5.1 Japan Menstrual Cups Market Breakdown by Type.
    - 10.3.6.5.2 Japan Menstrual Cups Market Breakdown by Material
    - 10.3.6.5.3 Japan Menstrual Cups Market Breakdown by Distribution Channel
  - 10.3.6.6 South Korea Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.6.1 South Korea Menstrual Cups Market Breakdown by Type.
    - 10.3.6.6.2 South Korea Menstrual Cups Market Breakdown by Material
    - 10.3.6.6.3 South Korea Menstrual Cups Market Breakdown by Distribution Channel
  - 10.3.6.7 Rest of Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.7.1 Rest of Asia Pacific Menstrual Cups Market Breakdown by Type.
    - 10.3.6.7.2 Rest of Asia Pacific Menstrual Cups Market Breakdown by Material
    - 10.3.6.7.3 Rest of Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
10.4 Middle East and Africa.
- 10.4.1 Middle East and Africa Menstrual Cups Market Overview.
- 10.4.2 Middle East and Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.3 Middle East and Africa Menstrual Cups Market Breakdown by Type.
  - 10.4.3.1 Middle East and Africa Menstrual Cups Market Revenue and Forecasts and Analysis - By Type.
- 10.4.4 Middle East and Africa Menstrual Cups Market Breakdown by Material
  - 10.4.4.1 Middle East and Africa Menstrual Cups Market Revenue and Forecasts and Analysis - By Material
- 10.4.5 Middle East and Africa Menstrual Cups Market Breakdown by Distribution Channel
  - 10.4.5.1 Middle East and Africa Menstrual Cups Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.4.6 Middle East and Africa Menstrual Cups Market Revenue and Forecasts and Analysis - By Countries.
  - 10.4.6.1 Middle East and Africa Menstrual Cups Market Breakdown by Country.
  - 10.4.6.2 South Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.2.1 South Africa Menstrual Cups Market Breakdown by Type.
    - 10.4.6.2.2 South Africa Menstrual Cups Market Breakdown by Material
    - 10.4.6.2.3 South Africa Menstrual Cups Market Breakdown by Distribution Channel
  - 10.4.6.3 Saudi Arabia Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.3.1 Saudi Arabia Menstrual Cups Market Breakdown by Type.
    - 10.4.6.3.2 Saudi Arabia Menstrual Cups Market Breakdown by Material
    - 10.4.6.3.3 Saudi Arabia Menstrual Cups Market Breakdown by Distribution Channel
  - 10.4.6.4 UAE Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.4.1 UAE Menstrual Cups Market Breakdown by Type.
    - 10.4.6.4.2 UAE Menstrual Cups Market Breakdown by Material
    - 10.4.6.4.3 UAE Menstrual Cups Market Breakdown by Distribution Channel
  - 10.4.6.5 Rest of Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.5.1 Rest of Middle East & Africa Menstrual Cups Market Breakdown by Type.
    - 10.4.6.5.2 Rest of Middle East & Africa Menstrual Cups Market Breakdown by Material
    - 10.4.6.5.3 Rest of Middle East & Africa Menstrual Cups Market Breakdown by Distribution Channel
10.5 South & Central America.
- 10.5.1 South & Central America Menstrual Cups Market Overview.
- 10.5.2 South & Central America Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.3 South & Central America Menstrual Cups Market Breakdown by Type.
  - 10.5.3.1 South & Central America Menstrual Cups Market Revenue and Forecasts and Analysis - By Type.
- 10.5.4 South & Central America Menstrual Cups Market Breakdown by Material
  - 10.5.4.1 South & Central America Menstrual Cups Market Revenue and Forecasts and Analysis - By Material
- 10.5.5 South & Central America Menstrual Cups Market Breakdown by Distribution Channel
  - 10.5.5.1 South & Central America Menstrual Cups Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.5.6 South & Central America Menstrual Cups Market Revenue and Forecasts and Analysis - By Countries.
  - 10.5.6.1 South & Central America Menstrual Cups Market Breakdown by Country.
  - 10.5.6.2 Brazil Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.2.1 Brazil Menstrual Cups Market Breakdown by Type.
    - 10.5.6.2.2 Brazil Menstrual Cups Market Breakdown by Material
    - 10.5.6.2.3 Brazil Menstrual Cups Market Breakdown by Distribution Channel
  - 10.5.6.3 Argentina Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.3.1 Argentina Menstrual Cups Market Breakdown by Type.
    - 10.5.6.3.2 Argentina Menstrual Cups Market Breakdown by Material
    - 10.5.6.3.3 Argentina Menstrual Cups Market Breakdown by Distribution Channel
  - 10.5.6.4 Rest of South & Central America Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.4.1 Rest of South & Central America Menstrual Cups Market Breakdown by Type.
    - 10.5.6.4.2 Rest of South & Central America Menstrual Cups Market Breakdown by Material
    - 10.5.6.4.3 Rest of South & Central America Menstrual Cups Market Breakdown by Distribution Channel

11. Impact of COVID-19 Pandemic on Global Menstrual Cups Market

11.1 Pre & Post Covid-19 Impact

12. Competitive Landscape

12.1 Heat Map Analysis By Key Players.
12.2 Company Positioning & Concentration.

13. Industry Landscape

13.1 Overview.
13.2 Business Planning and Strategy.
13.3 Product News.

14. Company Profiles

14.1 Nixit
- 14.1.1 Key Facts.
- 14.1.2 Business Description.
- 14.1.3 Products and Services.
- 14.1.4 Financial Overview.
- 14.1.5 SWOT Analysis.
- 14.1.6 Key Developments.
14.2 Lunette Global
- 14.2.1 Key Facts.
- 14.2.2 Business Description.
- 14.2.3 Products and Services.
- 14.2.4 Financial Overview.
- 14.2.5 SWOT Analysis.
- 14.2.6 Key Developments.
14.3 Lena Cup LLC.
- 14.3.1 Key Facts.
- 14.3.2 Business Description.
- 14.3.3 Products and Services.
- 14.3.4 Financial Overview.
- 14.3.5 SWOT Analysis.
- 14.3.6 Key Developments.
14.4 Diva International Inc.
- 14.4.1 Key Facts.
- 14.4.2 Business Description.
- 14.4.3 Products and Services.
- 14.4.4 Financial Overview.
- 14.4.5 SWOT Analysis.
- 14.4.6 Key Developments.
14.5 Saalt
- 14.5.1 Key Facts.
- 14.5.2 Business Description.
- 14.5.3 Products and Services.
- 14.5.4 Financial Overview.
- 14.5.5 SWOT Analysis.
- 14.5.6 Key Developments.
14.6 Pixie Cup.
- 14.6.1 Key Facts.
- 14.6.2 Business Description.
- 14.6.3 Products and Services.
- 14.6.4 Financial Overview.
- 14.6.5 SWOT Analysis.
- 14.6.6 Key Developments.
14.7 June Cup.
- 14.7.1 Key Facts.
- 14.7.2 Business Description.
- 14.7.3 Products and Services.
- 14.7.4 Financial Overview.
- 14.7.5 SWOT Analysis.
- 14.7.6 Key Developments.
14.8 Cora.
- 14.8.1 Key Facts.
- 14.8.2 Business Description.
- 14.8.3 Products and Services.
- 14.8.4 Financial Overview.
- 14.8.5 SWOT Analysis.
- 14.8.6 Key Developments.
14.9 The Flex Company.
- 14.9.1 Key Facts.
- 14.9.2 Business Description.
- 14.9.3 Products and Services.
- 14.9.4 Financial Overview.
- 14.9.5 SWOT Analysis.
- 14.9.6 Key Developments.
14.10 Blossom Cup.
- 14.10.1 Key Facts.
- 14.10.2 Business Description.
- 14.10.3 Products and Services.
- 14.10.4 Financial Overview.
- 14.10.5 SWOT Analysis.
- 14.10.6 Key Developments.

15. Appendix