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PUBLISHER: The Insight Partners | PRODUCT CODE: 1452515

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PUBLISHER: The Insight Partners | PRODUCT CODE: 1452515

South & Central America Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)

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The South & Central America feminine hygiene products market is expected to grow from US$ 1,223.20 million in 2022 to US$ 1,803.48 million by 2030. It is estimated to grow at a CAGR of 5.0% from 2022 to 2030.

Initiatives by Governments and Organizations Fuels South & Central America Feminine Hygiene Products Market

The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. Brazil passed a bill in 2022 granting access to sanitary pads and other menstrual products to low-income students, homeless women, and prisoners. This was necessary because 25% of schoolgirls miss school during their periods and 6 million Brazilians do not have easy access to sanitary products.

Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.

South & Central America Feminine Hygiene Products Market Overview

The South & Central America feminine hygiene products market is segmented into Brazil, Argentina, and the Rest of South & Central America. Increasing awareness regarding feminine hygiene and menstrual health, changing cultural norms associated with menstruation and feminine hygiene, rising disposable income, and increasing working women population are a few factors driving the growth of the feminine hygiene products market in the region. Governments of various countries in the region, as well as several organizations, are taking steps to promote menstrual health and hygiene. They are implementing policies to improve access to affordable and quality feminine hygiene products, especially in schools and public places, which has propelled the growth of the feminine hygiene products market in the region. In October 2021, the President of Brazil announced the distribution of free sanitary pads to women in economically vulnerable situations, teenagers in school, and prison inmates.

In addition, manufacturers are continuously introducing innovative feminine hygiene products tailored to customer's needs in South & Central America. These innovations include improved absorbency, better comfort, use of eco-friendly materials, and discreet packaging, which attracts more consumers. All these features are influencing the demand for feminine hygiene products in the region. In October 2022, Essity announced the launch of Issviva, a new menopause e-commerce platform, in the UK and Brazil. The platform will provide knowledge, solutions, and products to women during menopause.

South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Feminine Hygiene Products Market Segmentation

The South & Central America feminine hygiene products market is segmented into product type, distribution channel, and country.

Based on product type, the South & Central America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest South & Central America feminine hygiene products market share in 2022.

Based on distribution channel, the South & Central America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held the largest market share in 2022.

Based on country, the South & Central America feminine hygiene products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated South & Central America feminine hygiene products market in 2022.

Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.

Product Code: BMIRE00029214

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. South & Central America Feminine Hygiene Products Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distributors/Suppliers
    • 4.3.4 End Consumers

5. South & Central America Feminine Hygiene Products Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Awareness of Menstrual Hygiene
    • 5.1.2 Strategic Initiatives by Key Market Players
  • 5.2 Market Restraints
    • 5.2.1 Period Poverty and Social Stigma Associated with Menstruation
  • 5.3 Market Opportunities
    • 5.3.1 Initiatives by Governments and Organizations
  • 5.4 Future Trends
    • 5.4.1 Rising Adoption of Reusable and Eco-friendly Products
  • 5.5 Impact of Drivers and Restraints:

6. Feminine Hygiene Products Market - South & Central America Market Analysis

  • 6.1 South & Central America Feminine Hygiene Products Market Revenue (US$ Million), 2022 - 2030
  • 6.2 South & Central America Feminine Hygiene Products Market Forecast and Analysis

7. South & Central America Feminine Hygiene Products Market Analysis - Product Type

  • 7.1 Menstrual Care Products
    • 7.1.1 Overview
    • 7.1.2 Menstrual Care Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.3 Sanitary Napkins
      • 7.1.3.1 Sanitary Napkins South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.4 Tampons
      • 7.1.4.1 Tampons South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.5 Menstrual Cups
      • 7.1.5.1 Menstrual Cups South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.1.6 Other Menstrual Care Products
      • 7.1.6.1 Other Menstrual Care Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
  • 7.2 Cleaning and Deodorizing Products
    • 7.2.1 Overview
    • 7.2.2 Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
    • 7.2.3 Hair Removal Products
      • 7.2.3.1 Hair Removal Products South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.2.4 Hygiene Wash
      • 7.2.4.1 Hygiene Wash South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.2.5 Intimate Spray
      • 7.2.5.1 Intimate Spray : South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.2.6 Others Cleaning and Deodorizing Products
      • 7.2.6.1 Others Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Feminine Hygiene Underwear
    • 7.3.1 Overview
    • 7.3.2 Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.3.3 Reusable Period Underwear
      • 7.3.3.1 Reusable Period Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.3.4 Reusable Incontinence Underwear
      • 7.3.4.1 Reusable Incontinence Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
    • 7.3.5 Others Feminine Hygiene Underwear
      • 7.3.5.1 Others Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

8. South & Central America Feminine Hygiene Products Market Analysis - Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Supermarkets and Hypermarkets South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.2 Drug Stores and Pharmacies
    • 8.2.1 Overview
    • 8.2.2 Drug Stores and Pharmacies South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.3 Health and Beauty Stores
    • 8.3.1 Overview
    • 8.3.2 Health and Beauty Stores: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
  • 8.4 Online Retail
    • 8.4.1 Overview
    • 8.4.2 Online Retail: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
  • 8.5 Others
    • 8.5.1 Overview
    • 8.5.2 Others: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

9. South & Central America Feminine Hygiene Products Market - Country Analysis

  • 9.1 South & Central America
    • 9.1.1 South & Central America Feminine Hygiene Products Market Overview
    • 9.1.2 South & Central America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
      • 9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
      • 9.1.2.2 Brazil Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
        • 9.1.2.2.1 Brazil Feminine Hygiene Products Market Breakdown by Product Type
        • 9.1.2.2.2 Brazil Feminine Hygiene Products Market Breakdown by Distribution Channel
      • 9.1.2.3 Argentina Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
        • 9.1.2.3.1 Argentina Feminine Hygiene Products Market Breakdown by Product Type
        • 9.1.2.3.2 Argentina Feminine Hygiene Products Market Breakdown by Distribution Channel
      • 9.1.2.4 Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
        • 9.1.2.4.1 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Product Type
        • 9.1.2.4.2 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Distribution Channel

10. Competitive Landscape

  • 10.1 Heat Map Analysis By Key Players

11. Company Profiles

  • 11.1 Edgewell Personal Care Co
    • 11.1.1 Key Facts
    • 11.1.2 Business Description
    • 11.1.3 Products and Services
    • 11.1.4 Financial Overview
    • 11.1.5 SWOT Analysis
    • 11.1.6 Key Developments
  • 11.2 Kimberly-Clark Corp
    • 11.2.1 Key Facts
    • 11.2.2 Business Description
    • 11.2.3 Products and Services
    • 11.2.4 Financial Overview
    • 11.2.5 SWOT Analysis
    • 11.2.6 Key Developments
  • 11.3 Lune Group Oy Ltd
    • 11.3.1 Key Facts
    • 11.3.2 Business Description
    • 11.3.3 Products and Services
    • 11.3.4 Financial Overview
    • 11.3.5 SWOT Analysis
    • 11.3.6 Key Developments
  • 11.4 Mooncup Ltd
    • 11.4.1 Key Facts
    • 11.4.2 Business Description
    • 11.4.3 Products and Services
    • 11.4.4 Financial Overview
    • 11.4.5 SWOT Analysis
    • 11.4.6 Key Developments
  • 11.5 Ontex BV
    • 11.5.1 Key Facts
    • 11.5.2 Business Description
    • 11.5.3 Products and Services
    • 11.5.4 Financial Overview
    • 11.5.5 SWOT Analysis
    • 11.5.6 Key Developments
  • 11.6 Essity AB
    • 11.6.1 Key Facts
    • 11.6.2 Business Description
    • 11.6.3 Products and Services
    • 11.6.4 Financial Overview
    • 11.6.5 SWOT Analysis
    • 11.6.6 Key Developments
  • 11.7 The Procter & Gamble Co
    • 11.7.1 Key Facts
    • 11.7.2 Business Description
    • 11.7.3 Products and Services
    • 11.7.4 Financial Overview
    • 11.7.5 SWOT Analysis
    • 11.7.6 Key Developments

12. Appendix

Product Code: BMIRE00029214

List Of Tables

  • Table 1. South & Central America Feminine Hygiene Products Market Segmentation
  • Table 2. South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 3. Brazil Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 4. Brazil Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 5. Argentina Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 6. Argentina Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 7. Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 8. Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 9. Company Positioning & Concentration

List Of Figures

  • Figure 1. South & Central America Feminine Hygiene Products Market Segmentation, By Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: South & Central America Feminine Hygiene Products Market
  • Figure 4. South & Central America Feminine Hygiene Products Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. South & Central America Feminine Hygiene Products Market Revenue and forecast to 2030 (US$ Million), 2022 - 2030
  • Figure 7. South & Central America Feminine Hygiene Products Market Share (%) - Product Type, 2022 and 2030
  • Figure 8. Menstrual Care Products: South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Sanitary Napkins : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Tampons : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 11. Menstrual Cups : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Other : Menstrual Care South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Cleaning and Deodorizing Products : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 14. Hair Removal Products : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Hygiene Wash : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Intimate Spray : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Others : Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 18. Feminine Hygiene Underwear : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. Reusable Period Underwear : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Reusable Incontinence Underwear : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 21. Others Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. South & Central America Feminine Hygiene Products Market Share (%) - Distribution Channel, 2022 and 2030
  • Figure 23. Supermarkets and Hypermarkets : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 24. Drug Stores and Pharmacies : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 25. Health and Beauty Stores : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 26. Online Retail : South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 27. Others: South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 28. South & Central America Feminine Hygiene Products Market Revenue , by Key Countries, 2022 (US$ Million)
  • Figure 29. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 30. Brazil Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 31. Argentina Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 32. Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
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Jeroen Van Heghe

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Christine Sirois

Manager - Americas

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