Middle East & Africa Tonic Water Market Forecast to 2031 - Regional Analysis - by Type (Plain and Flavored), Category (Low/No Sugar and Regular), and End User (On-Trade and Off-Trade)

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The Middle East & Africa tonic water market was valued at US$ 31.80 million in 2023 and is expected to reach US$ 56.02 million by 2031; it is estimated to register a CAGR of 7.3% from 2023 to 2031.

Preference for Low-Sugar Tonic Water Bolsters Middle East & Africa Tonic Water Market

As more consumers become health-conscious and seek to reduce their sugar intake, the demand for low-sugar or zero-sugar beverages has surged. Low-sugar tonic water offers consumers a lighter and healthier option without compromising flavor or quality. Key players in the tonic water market engage in adopting strategic initiatives such as product launches and development to cater to the growing demand for low-sugar tonic water. In August 2021, Nexba made the Nexba Sugar-Free Tonic Water available in two flavors: lime, cucumber, and mint; and classic tonic. The launch was aimed at catering to the growing demand for low-sugar tonic water. Moreover, the rise of wellness-focused lifestyle and dietary trends, such as keto, paleo, and low-carb diets, propels the demand for low-sugar tonic water. Low-sugar tonic water provides a guilt-free option for consumers looking to enjoy their favorite cocktails without the excess calories and sugar content typically found in traditional tonic water. Thus, the surging demand for low-sugar tonic water is expected to become a key trend in the tonic water market in the coming years. This trend is particularly pronounced among millennials and Gen Z consumers, who prioritize health and wellness in their purchasing decisions and seek transparency in product ingredients.

Middle East & Africa Tonic Water Market Overview

Tonic water is frequently used as a mixer for alcoholic beverages such as gin and vodka. The rise in consumption of spirits and cocktails in the region increases the demand for tonic water. In the emerging market in the Middle East & Africa, consumers are looking for high-quality experiences and choices to suit their tastes. With an increasing number of consumers of alcoholic beverages, the tonic water market is expected to grow during the forecast period. The region has seen an increasing number of hotels, bars, pubs, clubs, and restaurants. The growing hospitality industry supports the tonic water market growth.

Tonic water manufacturers are expanding their operations across the Middle East & Africa to tap into new markets and meet the rising product demand. For instance, in 2022, Bidfood UAE announced a partnership with Fever-Tree distributors to market their products across the UAE. Bidfood UAE will supply Fever-Tree's tonic water to the UAE's food retail sector and hospitality venues, including restaurants and bars.

Middle East & Africa Tonic Water Market Revenue and Forecast to 2031 (US$ Million)

Middle East & Africa Tonic Water Market Segmentation

The Middle East & Africa tonic water market is categorized into by type, category, end user, and country.

Based on type, the Middle East & Africa tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.

In terms of category, the Middle East & Africa tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.

By end user, the Middle East & Africa tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.

Based on country, the Middle East & Africa tonic water market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa tonic water market share in 2023.

The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, and Britvic Plc. are some of the leading companies operating in the Middle East & Africa tonic water market.

Product Code: BMIRE00031203

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. Middle East & Africa Tonic Water Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 End Users

5. Middle East & Africa Tonic Water Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Demand for Gin
- 5.1.2 Innovations in Flavors
5.2 Market Restraints
- 5.2.1 Availability of Substitutes
5.3 Market Opportunities
- 5.3.1 Proliferation of E-Commerce
5.4 Future Trends
- 5.4.1 Preference for Low-Sugar Tonic Water
5.5 Impact of Drivers and Restraints:

6. Tonic Water Market - Middle East & Africa Analysis

6.1 Middle East & Africa Tonic Water Market Overview
6.2 Tonic Water Market Revenue 2021-2031, (US$ Million)
6.3 Tonic Water Market Forecast Analysis

7. Middle East & Africa Tonic Water Market Analysis - by Type

7.1 Plain
- 7.1.1 Overview
- 7.1.2 Plain: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Flavored
- 7.2.1 Overview
- 7.2.2 Flavored: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)

8. Middle East & Africa Tonic Water Market Analysis - by Category

8.1 Low/No Sugar
- 8.1.1 Overview
- 8.1.2 Low/No Sugar: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Regular
- 8.2.1 Overview
- 8.2.2 Regular: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)

9. Middle East & Africa Tonic Water Market Analysis - by End User

9.1 On-Trade
- 9.1.1 Overview
- 9.1.2 On-Trade: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Off-Trade
- 9.2.1 Overview
- 9.2.2 Off-Trade: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)

10. Middle East & Africa Tonic Water Market - Country Analysis

10.1 Middle East & Africa
- 10.1.1 Middle East & Africa: Tonic Water Market Breakdown, by Key Country, 2023 and 2031 (%)
  - 10.1.1.1 Middle East & Africa: Tonic Water Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.2 South Africa: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.2.1 South Africa: Tonic Water Market Breakdown, by Type
    - 10.1.1.2.2 South Africa: Tonic Water Market Breakdown, by Category
    - 10.1.1.2.3 South Africa: Tonic Water Market Breakdown, by End User
  - 10.1.1.3 Saudi Arabia: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.3.1 Saudi Arabia: Tonic Water Market Breakdown, by Type
    - 10.1.1.3.2 Saudi Arabia: Tonic Water Market Breakdown, by Category
    - 10.1.1.3.3 Saudi Arabia: Tonic Water Market Breakdown, by End User
  - 10.1.1.4 United Arab Emirates: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.4.1 United Arab Emirates: Tonic Water Market Breakdown, by Type
    - 10.1.1.4.2 United Arab Emirates: Tonic Water Market Breakdown, by Category
    - 10.1.1.4.3 United Arab Emirates: Tonic Water Market Breakdown, by End User
  - 10.1.1.5 Rest of Middle East & Africa: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.5.1 Rest of Middle East & Africa: Tonic Water Market Breakdown, by Type
    - 10.1.1.5.2 Rest of Middle East & Africa: Tonic Water Market Breakdown, by Category
    - 10.1.1.5.3 Rest of Middle East & Africa: Tonic Water Market Breakdown, by End User

11. Competitive Landscape

11.1 Heat Map Analysis
11.2 Company Positioning and Concentration

12. Tonic Water Market Industry Landscape

12.1 Overview
12.2 Mergers and Acquisitions
12.3 Agreements, Collaborations, and Joint Ventures
12.4 New Product Launches
12.5 Expansions and Other Strategic Developments

13. Company Profiles

13.1 The Coca-Cola Co
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Fevertree Drinks Plc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Thomas Henry GmbH
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 East Imperial Beverage Corp
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Britvic Plc
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments

14. Appendix

14.1 About The Insight Partners