Asia Pacific Tonic Water Market Forecast to 2031 - Regional Analysis - by Type (Plain and Flavored), Category (Low/No Sugar and Regular), and End User (On-Trade and Off-Trade)

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The Asia Pacific tonic water market was valued at US$ 393.73 million in 2023 and is expected to reach US$ 736.22 million by 2031; it is estimated to register a CAGR of 8.1% from 2023 to 2031.

Proliferation of E-Commerce Boosts Asia Pacific Tonic Water Market

With the increasing popularity of online shopping, particularly in the food & beverages sector, tonic water brands can leverage e-commerce platforms to expand their market presence and reach an extended consumer base. By establishing an online presence, these brands can directly connect with consumers, offering seamless shopping experience and convenient delivery options, which is especially appealing to busy urban residents. The launch of a dedicated online platform specifically offering alcoholic beverages and mixers creates growth opportunities for the tonic water market players. In July 2022, A1 Cuisines, a company that owns and manufactures the Malaki brand of tonic water, announced the launch of BeverageCart, India's first mobile app-based beverage platform. The app aims to aid the smooth delivery of beverages to retailers, hotels, restaurants, and caterers, thereby fulfilling wholesale online orders. Such platforms provide a curated selection of premium tonic water brands, offering consumers a one-stop shop for their cocktail needs. In addition, the digital landscape allows tonic water brands to showcase their extensive product range, share cocktail recipes, and engage with consumers through interactive content and personalized recommendations. By harnessing the power of digital marketing and analytics, brands can target niche consumer segments and tailor their messaging to resonate with different preferences and occasions, driving awareness and loyalty.

Asia Pacific Tonic Water Market Overview

The demand for tonic water is surging in Asia Pacific due to shifting consumer preferences and evolving drinking culture. The increasing popularity of gin and tonic cocktails among young demographics is a major factor contributing to market growth. As Western drinking trends continue to influence the market in Asia Pacific, there's a growing appreciation for gin-based beverages, leading to a corresponding surge in demand for tonic water as a key mixer. Further, the surging nightlife and increasing tourism industry has propelled the demand for tonic water in bars, restaurants, and pubs. In addition, the rise of cocktail culture in urban areas across the region has created a demand for tonic water and other high-quality mixers as consumers seek to replicate the craft cocktail experience at home and in bars.

Asia Pacific Tonic Water Market Revenue and Forecast to 2031 (US$ Million)

Asia Pacific Tonic Water Market Segmentation

The Asia Pacific tonic water market is categorized into by type, category, end user, and country.

Based on type, the Asia Pacific tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.

In terms of category, the Asia Pacific tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.

By end user, the Asia Pacific tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.

Based on country, the Asia Pacific tonic water market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tonic water market share in 2023.

The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, Britvic Plc, and Bickford & Sons Ltd. are some of the leading companies operating in the Asia Pacific tonic water market.

Product Code: BMIRE00031202

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. Asia Pacific Tonic Water Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 End Users

5. Asia Pacific Tonic Water Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Demand for Gin
- 5.1.2 Innovations in Flavors
5.2 Market Restraints
- 5.2.1 Availability of Substitutes
5.3 Market Opportunities
- 5.3.1 Proliferation of E-Commerce
5.4 Future Trends
- 5.4.1 Preference for Low-Sugar Tonic Water
5.5 Impact of Drivers and Restraints:

6. Tonic Water Market - Asia Pacific Analysis

6.1 Asia Pacific Tonic Water Market Overview
6.2 Tonic Water Market Revenue 2021-2031, (US$ Million)
6.3 Tonic Water Market Forecast Analysis

7. Asia Pacific Tonic Water Market Analysis - by Type

7.1 Plain
- 7.1.1 Overview
- 7.1.2 Plain: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Flavored
- 7.2.1 Overview
- 7.2.2 Flavored: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)

8. Asia Pacific Tonic Water Market Analysis - by Category

8.1 Low/No Sugar
- 8.1.1 Overview
- 8.1.2 Low/No Sugar: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Regular
- 8.2.1 Overview
- 8.2.2 Regular: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)

9. Asia Pacific Tonic Water Market Analysis - by End User

9.1 On-Trade
- 9.1.1 Overview
- 9.1.2 On-Trade: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Off-Trade
- 9.2.1 Overview
- 9.2.2 Off-Trade: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)

10. Asia Pacific Tonic Water Market - Country Analysis

10.1 Asia Pacific
- 10.1.1 Asia Pacific: Tonic Water Market Breakdown, by Key Country, 2023 and 2031 (%)
  - 10.1.1.1 Asia Pacific: Tonic Water Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.2 China: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.2.1 China: Tonic Water Market Breakdown, by Type
    - 10.1.1.2.2 China: Tonic Water Market Breakdown, by Category
    - 10.1.1.2.3 China: Tonic Water Market Breakdown, by End User
  - 10.1.1.3 Japan: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.3.1 Japan: Tonic Water Market Breakdown, by Type
    - 10.1.1.3.2 Japan: Tonic Water Market Breakdown, by Category
    - 10.1.1.3.3 Japan: Tonic Water Market Breakdown, by End User
  - 10.1.1.4 India: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.4.1 India: Tonic Water Market Breakdown, by Type
    - 10.1.1.4.2 India: Tonic Water Market Breakdown, by Category
    - 10.1.1.4.3 India: Tonic Water Market Breakdown, by End User
  - 10.1.1.5 Australia: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.5.1 Australia: Tonic Water Market Breakdown, by Type
    - 10.1.1.5.2 Australia: Tonic Water Market Breakdown, by Category
    - 10.1.1.5.3 Australia: Tonic Water Market Breakdown, by End User
  - 10.1.1.6 South Korea: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.6.1 South Korea: Tonic Water Market Breakdown, by Type
    - 10.1.1.6.2 South Korea: Tonic Water Market Breakdown, by Category
    - 10.1.1.6.3 South Korea: Tonic Water Market Breakdown, by End User
  - 10.1.1.7 Rest of Asia Pacific: Tonic Water Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.7.1 Rest of Asia Pacific: Tonic Water Market Breakdown, by Type
    - 10.1.1.7.2 Rest of Asia Pacific: Tonic Water Market Breakdown, by Category
    - 10.1.1.7.3 Rest of Asia Pacific: Tonic Water Market Breakdown, by End User

11. Competitive Landscape

11.1 Heat Map Analysis
11.2 Company Positioning and Concentration

12. Tonic Water Market Industry Landscape

12.1 Overview
12.2 Mergers and Acquisitions
12.3 Agreements, Collaborations, and Joint Ventures
12.4 New Product Launches
12.5 Expansions and Other Strategic Developments

13. Company Profiles

13.1 The Coca-Cola Co
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Fevertree Drinks Plc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Thomas Henry GmbH
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 East Imperial Beverage Corp
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Britvic Plc
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Bickford & Sons Ltd
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments

14. Appendix

14.1 About The Insight Partners