North America Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel

List of Tables

The North America tortilla market was valued at US$ 20,871.21 million in 2023 and is expected to reach US$ 27,672.59 million by 2031; it is estimated to register a CAGR of 3.6% from 2023 to 2031.

Surging Clean-Label and Organic Trend Fuel North America Tortilla Market

Consumers across the world pay attention to product labels and ingredients used in processed products such as tortillas, as they are highly concerned about their diet. Organic products are gaining significant popularity owing to their perceived health benefits. They are manufactured using ingredients harvested without genetically modified organisms (GMOs), chemical fertilizers, and pesticides, which increase their appeal among consumers, who are ready to pay higher prices. Moreover, consumers increasingly prefer products free of synthetic flavors, colors, and other food additives. Also, they focus on conscious and holistic consumption and prefer product items made with ethically sourced ingredients.

Consumers' interest in identifying the ingredients on the product packaging has triggered their inclinations toward clean-label products. They are becoming aware of the adverse health impacts associated with consuming various artificial food ingredients, such as colorants, flavors, texturizers, and emulsifiers. An understandable and clear label with thorough ingredient information attracts consumers. Using clean-label ingredients also assists manufacturers in their marketing and branding strategies.

Thus, the rising demand for natural, organic, and clean-label products is expected to introduce new trends into the tortilla market during the forecast period.

North America Tortilla Market Overview

Tortilla is a highly versatile food item that can be used in various dishes such as fajitas, tacos, quesadillas, burritos, and wraps. It is considered a healthier option for bread due to its high starch and lower fat content, and it is typically made from corn flour and wheat flour. Health-conscious customers often prefer tortillas in their diet. Hence, a rise in health-conscious customers in North America propels the demand for tortillas.

The US has significant group of Hispanic/Latino population that are people of Latin American or Spanish origins, including Mexican, Central & South American, Dominican, Puerto Rican, Cuban, and other Indigenous groups. According to the Latino Policy & Politics Institute, in FY2021, the US Latino population reached 62.5 million, which is 19% of the US population. Tortillas are a key ingredient in Mexico's popular traditional dishes such as tacos, burritos, chilaquiles, barbacoa, and quesadillas, which drives its consumption among the Hispanic population. Thus, the rising Hispanic population influences the North American tortilla market growth.

The presence of major local tortilla producers in North America fuels the expansion of the tortilla market in the region. In March 2024, SnackCraft LLC, a subsidiary of Unismack SA, invested US$29.9 million in a facility expansion in Kentwood, Michigan. SnackCraft expanded its manufacturing, warehousing, and distribution space by adding 186,000 square feet to its 311,000-square-feet plant. SnackCraft offers a variety of baked snacks, including crackers, tortilla chips, pellet snacks, and baked extruded snacks.

North America Tortilla Market Revenue and Forecast to 2031 (US$ Million)

North America Tortilla Market Segmentation

The North America tortilla Market is categorized into source, product type, category, distribution channel, and country.

Based on source, the North America tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.

By product type, the North America tortilla market is segmented into tortilla chips/tostada chips

taco shells, tortilla wraps, and others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.

Based on category, the North America tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.

Based on distribution channel, the North America tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America tortilla market is segmented into the US, Canada, and Mexico. The US dominated the North America tortilla market share in 2023.

GRUMA SAB de CV; PepsiCo Inc; La Tortilla Factory Inc; Aranda's Tortilla Co Inc; Paulig Ltd; Intersnack Group GmbH & Co KG; General Mills Inc; Conagra Brands Inc; Goya Foods Inc; Greendot Health Foods Pvt. Ltd.; Fresca Mexican Foods; Mi Rancho; Leighton Foods AS; and The Hain Celestial Group Inc are some of the leading companies operating in the North America tortilla market.

Product Code: TIPRE00008109

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. North America Tortilla Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors
- 4.3.4 Distribution Channel
4.4 List of Tortilla and Tortilla Products Manufacturers

5. North America Tortilla Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Rising Popularity of Mexican Cuisines
- 5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
- 5.2.1 Increasing Instances of Tortilla Contamination and Product Recalls
5.3 Market Opportunities
- 5.3.1 Increasing Preference for Gluten-Free Products
5.4 Future Trends
- 5.4.1 Surging Clean-Label and Organic Trend
5.5 Impact of Drivers and Restraints:

6. Tortilla Market - North America Market Analysis

6.1 North America Tortilla Market Revenue (US$ Million), 2021-2031
6.2 North America Tortilla Market Forecast Analysis

7. North America Tortilla Market Analysis - by Source

7.1 Wheat
- 7.1.1 Overview
- 7.1.2 Wheat: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Corn
- 7.2.1 Overview
- 7.2.2 Corn: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Others
- 7.3.1 Overview
- 7.3.2 Others: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

8. North America Tortilla Market Analysis - by Product Type

8.1 Tortilla Chips/Tostada Chips
- 8.1.1 Overview
- 8.1.2 Tortilla Chips/Tostada Chips: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
- 8.1.3 Corn Chips
  - 8.1.3.1 Overview
  - 8.1.3.2 Corn Chips: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
- 8.1.4 Other Chips
  - 8.1.4.1 Overview
  - 8.1.4.2 Other Chips: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Taco Shells
- 8.2.1 Overview
- 8.2.2 Taco Shells: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Tortilla Wraps
- 8.3.1 Overview
- 8.3.2 Tortilla Wraps: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

9. North America Tortilla Market Analysis - by Category

9.1 Organic
- 9.1.1 Overview
- 9.1.2 Organic: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Conventional
- 9.2.1 Overview
- 9.2.2 Conventional: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

10. North America Tortilla Market Analysis - by Distribution Channel

10.1 Supermarkets and Hypermarkets
- 10.1.1 Overview
- 10.1.2 Supermarkets and Hypermarkets: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Convenience Stores
- 10.2.1 Overview
- 10.2.2 Convenience Stores: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
10.3 Online Retail
- 10.3.1 Overview
- 10.3.2 Online Retail: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Others
- 10.4.1 Overview
- 10.4.2 Others: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

11. North America Tortilla Market - Country Analysis

11.1 North America
- 11.1.1 North America: Tortilla Market - Revenue and Forecast Analysis - by Country
  - 11.1.1.1 North America: Tortilla Market - Revenue and Forecast Analysis - by Country
  - 11.1.1.2 United States: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.1.2.1 United States: North America Tortilla Market Breakdown, by Source
    - 11.1.1.2.2 United States: North America Tortilla Market Breakdown, by Product Type
    - 11.1.1.2.3 United States: North America Tortilla Market Breakdown, by Category
    - 11.1.1.2.4 United States: North America Tortilla Market Breakdown, by Distribution Channel
  - 11.1.1.3 Canada: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.1.3.1 Canada: North America Tortilla Market Breakdown, by Source
    - 11.1.1.3.2 Canada: North America Tortilla Market Breakdown, by Product Type
    - 11.1.1.3.3 Canada: North America Tortilla Market Breakdown, by Category
    - 11.1.1.3.4 Canada: North America Tortilla Market Breakdown, by Distribution Channel
  - 11.1.1.4 Mexico: North America Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.1.4.1 Mexico: North America Tortilla Market Breakdown, by Source
    - 11.1.1.4.2 Mexico: North America Tortilla Market Breakdown, by Product Type
    - 11.1.1.4.3 Mexico: North America Tortilla Market Breakdown, by Category
    - 11.1.1.4.4 Mexico: North America Tortilla Market Breakdown, by Distribution Channel

12. Competitive Landscape

12.1 Heat Map Analysis
12.2 Company Positioning & Concentration

13. Industry Landscape

13.1 Overview
13.2 Merger and Acquisition
13.3 New Product Launch
13.4 Other Strategies and Developments

14. Company Profiles

14.1 GRUMA SAB de CV
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
14.2 PepsiCo Inc
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
14.3 La Tortilla Factory Inc
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
14.4 Intersnack Group GmbH & Co KG
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
14.5 Aranda's Tortilla Co Inc
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
14.6 Paulig Ltd
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
14.7 General Mills Inc
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
14.8 Conagra Brands Inc
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
14.9 Goya Foods Inc
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
14.10 Greendot Health Foods Pvt. Ltd.
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments
14.11 Fresca Mexican Foods
- 14.11.1 Key Facts
- 14.11.2 Business Description
- 14.11.3 Products and Services
- 14.11.4 Financial Overview
- 14.11.5 SWOT Analysis
- 14.11.6 Key Developments
14.12 Mi Rancho
- 14.12.1 Key Facts
- 14.12.2 Business Description
- 14.12.3 Products and Services
- 14.12.4 Financial Overview
- 14.12.5 SWOT Analysis
- 14.12.6 Key Developments
14.13 Leighton Foods AS
- 14.13.1 Key Facts
- 14.13.2 Business Description
- 14.13.3 Products and Services
- 14.13.4 Financial Overview
- 14.13.5 SWOT Analysis
- 14.13.6 Key Developments
14.14 The Hain Celestial Group Inc
- 14.14.1 Key Facts
- 14.14.2 Business Description
- 14.14.3 Products and Services
- 14.14.4 Financial Overview
- 14.14.5 SWOT Analysis
- 14.14.6 Key Developments

15. Appendix

15.1 About The Insight Partners