Asia Pacific Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel

List of Tables

The Asia Pacific tortilla market was valued at US$ 4,172.92 million in 2023 and is expected to reach US$ 6,207.70 million by 2031; it is estimated to register a CAGR of 5.1% from 2023 to 2031.

Strategic Initiatives by Key Market Players Boost Asia Pacific Tortilla Market

Tortilla manufacturers are taking several strategic initiatives, including new product launches, production capacity scaleup, mergers and acquisitions, and collaborations, to improve their market position and meet growing demands from customers across the globe. For instance, in January 2024, Garden Veggie Snacks, the brand of Hain Celestial, launched Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. These tortilla chips are certified as gluten-free and combine the flavor and goodness of vegetables such as spinach, beet, red bell pepper, carrot, and tomato. Growing health consciousness among consumers boosts the demand for such tortilla products with various health claims and influences the manufacturers for product launches with innovative flavors. Further, in March 2021, Hilo Life, a company within PepsiCo's Hive accelerator, launched an almond flour-based tortilla chip targeting keto and carb-conscious consumers. The chips are made from defatted almond flour to provide more protein than traditional almond flour without increasing fat content.

Thus, strategic development initiatives such as product launches and expansion strategies drive the tortilla market growth.

Asia Pacific Tortilla Market Overview

Tortillas are becoming increasingly popular in Asia Pacific. The market provides a diverse options of tortilla products, encompassing traditional corn tortillas, soft and versatile wheat tortillas, and flavorful tortillas. This wide range of options aims to cater to consumers' diverse tastes and preferences. The Asia Pacific tortilla market experiences substantial growth owing to the increasing interest in Mexican cuisines and the upsurging demand for convenient, ready-to-eat food products.

The growing influence of Western culture on Asia Pacific population positively impacts the demand for tortillas in the region. As globalization continues, there is a growing exchange of culinary traditions, particularly those from North America and Europe, gaining popularity among consumers in Asia Pacific. Improved distribution channels and the increasing presence of supermarkets and hypermarkets make tortillas easily accessible to consumers across Asia Pacific. The emerging tortilla market is witnessing the introduction of tortillas by major players, driven by their increasing popularity in Asia Pacific. In June 2023, American brand Chipoys introduced its authentic rolled tortilla chip to the Australian and New Zealand retail market, offering four flavors-original, spicy ranch, chile lemon, and fire red hot. The company claimed that the snack is made with high-quality ingredients in a unique rolled tortilla shape for added crunch.

Asia Pacific Tortilla Market Revenue and Forecast to 2031 (US$ Million)

Asia Pacific Tortilla Market Segmentation

The Asia Pacific Tortilla Market is categorized into source, product type, category, distribution channel, and country.

Based on source, the Asia Pacific tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.

By product type, the Asia Pacific tortilla market is segmented into tortilla chips/tostada chips taco shells, tortilla wraps, and others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.

Based on category, the Asia Pacific tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.

Based on distribution channel, the Asia Pacific tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Asia Pacific tortilla market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tortilla market share in 2023.

GRUMA SAB de CV; PepsiCo Inc; Intersnack Group GmbH & Co KG; Aranda's Tortilla Co Inc; General Mills Inc; Greendot Health Foods Pvt. Ltd.; Joy Food Products; Habanero Foods; and The Hain Celestial Group Inc are some of the leading companies operating in the Asia Pacific tortilla market.

Product Code: TIPRE00008347

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. Asia Pacific Tortilla Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors
- 4.3.4 Distribution Channel
4.4 List of Tortilla and Tortilla Products Manufacturers

5. Asia Pacific Tortilla Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Rising Popularity of Mexican Cuisines
- 5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
- 5.2.1 Increasing Instances of Tortilla Contamination and Product Recalls
5.3 Market Opportunities
- 5.3.1 Increasing Preference for Gluten-Free Products
5.4 Future Trends
- 5.4.1 Surging Clean-Label and Organic Trend
5.5 Impact of Drivers and Restraints:

6. Tortilla Market - Asia Pacific Analysis

6.1 Asia Pacific Tortilla Market Revenue (US$ Million), 2021-2031
6.2 Asia Pacific Tortilla Market Forecast Analysis

7. Asia Pacific Tortilla Market Analysis - by Source

7.1 Wheat
- 7.1.1 Overview
- 7.1.2 Wheat: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Corn
- 7.2.1 Overview
- 7.2.2 Corn: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Others
- 7.3.1 Overview
- 7.3.2 Others: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

8. Asia Pacific Tortilla Market Analysis - by Product Type

8.1 Tortilla Chips/Tostada Chips
- 8.1.1 Overview
- 8.1.2 Tortilla Chips/Tostada Chips: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
- 8.1.3 Corn Chips
  - 8.1.3.1 Overview
  - 8.1.3.2 Corn Chips: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
- 8.1.4 Other Chips
  - 8.1.4.1 Overview
  - 8.1.4.2 Other Chips: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Taco Shells
- 8.2.1 Overview
- 8.2.2 Taco Shells: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Tortilla Wraps
- 8.3.1 Overview
- 8.3.2 Tortilla Wraps: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

9. Asia Pacific Tortilla Market Analysis - by Category

9.1 Organic
- 9.1.1 Overview
- 9.1.2 Organic: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Conventional
- 9.2.1 Overview
- 9.2.2 Conventional: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

10. Asia Pacific Tortilla Market Analysis - by Distribution Channel

10.1 Supermarkets and Hypermarkets
- 10.1.1 Overview
- 10.1.2 Supermarkets and Hypermarkets: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Convenience Stores
- 10.2.1 Overview
- 10.2.2 Convenience Stores: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
10.3 Online Retail
- 10.3.1 Overview
- 10.3.2 Online Retail: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Others
- 10.4.1 Overview
- 10.4.2 Others: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)

11. Asia Pacific Tortilla Market - Country Analysis

11.1 Asia Pacific
- 11.1.1 Asia Pacific Tortilla Market Overview
- 11.1.2 Asia Pacific Tortilla Market - Revenue and Forecast Analysis - by Country
  - 11.1.2.1 Asia Pacific Tortilla Market - Revenue and Forecast Analysis - by Country
  - 11.1.2.2 China: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.2.2.1 China: Asia Pacific Tortilla Market Breakdown, by Source
    - 11.1.2.2.2 China: Asia Pacific Tortilla Market Breakdown, by Product Type
    - 11.1.2.2.3 China: Asia Pacific Tortilla Market Breakdown, by Category
    - 11.1.2.2.4 China: Asia Pacific Tortilla Market Breakdown, by Distribution Channel
  - 11.1.2.3 Japan: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.2.3.1 Japan: Asia Pacific Tortilla Market Breakdown, by Source
    - 11.1.2.3.2 Japan: Asia Pacific Tortilla Market Breakdown, by Product Type
    - 11.1.2.3.3 Japan: Asia Pacific Tortilla Market Breakdown, by Category
    - 11.1.2.3.4 Japan: Asia Pacific Tortilla Market Breakdown, by Distribution Channel
  - 11.1.2.4 India: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.2.4.1 India: Asia Pacific Tortilla Market Breakdown, by Source
    - 11.1.2.4.2 India: Asia Pacific Tortilla Market Breakdown, by Product Type
    - 11.1.2.4.3 India: Asia Pacific Tortilla Market Breakdown, by Category
    - 11.1.2.4.4 India: Asia Pacific Tortilla Market Breakdown, by Distribution Channel
  - 11.1.2.5 Australia: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.2.5.1 Australia: Asia Pacific Tortilla Market Breakdown, by Source
    - 11.1.2.5.2 Australia: Asia Pacific Tortilla Market Breakdown, by Product Type
    - 11.1.2.5.3 Australia: Asia Pacific Tortilla Market Breakdown, by Category
    - 11.1.2.5.4 Australia: Asia Pacific Tortilla Market Breakdown, by Distribution Channel
  - 11.1.2.6 South Korea: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.2.6.1 South Korea: Asia Pacific Tortilla Market Breakdown, by Source
    - 11.1.2.6.2 South Korea: Asia Pacific Tortilla Market Breakdown, by Product Type
    - 11.1.2.6.3 South Korea: Asia Pacific Tortilla Market Breakdown, by Category
    - 11.1.2.6.4 South Korea: Asia Pacific Tortilla Market Breakdown, by Distribution Channel
  - 11.1.2.7 Rest of APAC: Asia Pacific Tortilla Market - Revenue and Forecast to 2031 (US$ Million)
    - 11.1.2.7.1 Rest of APAC: Asia Pacific Tortilla Market Breakdown, by Source
    - 11.1.2.7.2 Rest of APAC: Asia Pacific Tortilla Market Breakdown, by Product Type
    - 11.1.2.7.3 Rest of APAC: Asia Pacific Tortilla Market Breakdown, by Category
    - 11.1.2.7.4 Rest of APAC: Asia Pacific Tortilla Market Breakdown, by Distribution Channel

12. Competitive Landscape

12.1 Heat Map Analysis
12.2 Company Positioning & Concentration

13. Industry Landscape

13.1 Overview
13.2 Merger and Acquisition
13.3 New Product Launch
13.4 Other Strategies and Developments

14. Company Profiles

14.1 GRUMA SAB de CV
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
14.2 PepsiCo Inc
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
14.3 Intersnack Group GmbH & Co KG
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
14.4 Aranda's Tortilla Co Inc
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
14.5 General Mills Inc
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
14.6 Greendot Health Foods Pvt. Ltd.
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
14.7 Joy Food Products
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
14.8 Habanero Foods
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
14.9 The Hain Celestial Group Inc
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments

15. Appendix

15.1 About The Insight Partners