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PUBLISHER: The Insight Partners | PRODUCT CODE: 1764986

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PUBLISHER: The Insight Partners | PRODUCT CODE: 1764986

North America Sports Nutrition Market Forecast to 2031 - Regional Analysis - by Product Type, and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

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The North America sports nutrition market was valued at US$ 12,875.43 million in 2023 and is expected to reach US$ 23,504.34 million by 2031; it is estimated to record a CAGR of 7.8% from 2023 to 2031.

Rising Engagement of Consumers in Physical Fitness Activities Fuels North America Sports Nutrition Market

There is an increase in the prevalence of health conditions such as diabetes and obesity worldwide. According to the WHO, as of 2022, 2.5 billion adults were overweight, out of which 890 million adults suffered from obesity. Owing to the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, several sports events taking place across the globe, such as the Super Bowl, Asian Games, FIFA World Cup, and Olympics, result in increased involvement of youth in sports activities. Thus, increasing adoption of sports activities lead to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by the athletes to increase their overall performance, especially during the games and workouts.

The increasing number of fitness enthusiasts is further leading to the launch of several fitness centers, gyms, and sports clubs globally. Also, since the pandemic, there is a rise in population using fitness apps and taking online courses for fitness activities. This increase in fitness lifestyle results in a rise in demand for sports nutrition products, such as protein powders and other sports supplements, to enhance overall performance and energy efficiency during workouts. Moreover, social media is playing a crucial role in influencing wide range of audience to adopt healthy lifestyle and supporting their journey of fitness goals. Exercise, workout, and food ideas are accessible through platforms such as YouTube, Instagram, and Facebook which further grabs the attention of consumers in physical fitness activities. Thus, the increasing engagement of consumers in physical fitness activities augments the demand for sports nutrition products worldwide.

North America Sports Nutrition Market Overview

There is an increased health awareness among consumers in the US market due to the high prevalence of chronic diseases and diabetes in the country. For instance, according to the US Department of Commerce, as of November 2023, over 37 million Americans were diagnosed with gestational Type 1 or Type 2 diabetes. Such health concerns give rise to several fitness trends such as home gym, wearable technology, and others. The practice of home gym started post pandemic which forced the consumers to start workouts from the comfort of their own homes. In addition, wearable technology such as smartwatches that track daily steps and workouts influence the consumers towards a healthy lifestyle. Such inclination of the consumers towards a healthy and fit lifestyle drives the demand for sports nutrition products in the country. To meet this growing demand, several key market players in the country are focusing on expanding their footprints by unveiling new products in the sports nutrition market. For instance, in October 2023, PB2 Foods, Inc. entered the protein bar segment after the launch of PB2 Performance Plant-Based Protein Bars in almond and peanut butter flavors.

North America Sports Nutrition Market Revenue and Forecast to 2031 (US$ Million)

North America Sports Nutrition Market Segmentation

The North America sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the North America sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.

Based on distribution channel, the North America sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.

Based on country, the North America sports nutrition market is segmented into the US, Canada, and Mexico. The US dominated the North America sports nutrition market share in 2023.

Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc; and Herbalife Nutrition Ltd are some of the leading players operating in the North America sports nutrition market.

Product Code: BMIRE00027386

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Secondary Research
  • 3.2 Primary Research
    • 3.2.1 Hypothesis formulation:
    • 3.2.2 Macro-economic factor analysis:
    • 3.2.3 Developing base number:
    • 3.2.4 Data Triangulation:
    • 3.2.5 Country level data:

4. North America Sports Nutrition Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distributors/Retailers
  • 4.4 List of Vendors in the Value Chain

5. North America Sports Nutrition Market - Key Market Dynamics

  • 5.1 Sports Nutrition Market - Key Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rising Engagement of Consumers in Physical Fitness Activities
    • 5.2.2 Increasing Strategic Initiatives by Key Players
  • 5.3 Market Restraints
    • 5.3.1 Potential Side-Effects of Sports Supplements
  • 5.4 Market Opportunities
    • 5.4.1 Favorable Government Initiatives Supporting Sports Activities
    • 5.4.2 E-commerce and Direct-to-Consumer Sales
  • 5.5 Future Trends
    • 5.5.1 Preference for Sports Nutrition Products with Vegan and Organic Claims
  • 5.6 Impact of Drivers and Restraints:

6. Sports Nutrition Market - North America Market Analysis

  • 6.1 North America Sports Nutrition Market Overview
  • 6.2 Sports Nutrition Market Revenue (US$ Million), 2021-2031
  • 6.3 Sports Nutrition Market Forecast Analysis

7. North America Sports Nutrition Market Analysis - by Product Type

  • 7.1 Supplements
    • 7.1.1 Overview
    • 7.1.2 Supplements: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
    • 7.1.3 Powders
      • 7.1.3.1 Overview
      • 7.1.3.2 Powders: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
    • 7.1.4 Tablets and Capsules
      • 7.1.4.1 Overview
      • 7.1.4.2 Tablets and Capsules: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
    • 7.1.5 Gummies
      • 7.1.5.1 Overview
      • 7.1.5.2 Gummies: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
    • 7.1.6 Other Supplements
      • 7.1.6.1 Overview
      • 7.1.6.2 Other Supplements: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.2 Bars
    • 7.2.1 Overview
    • 7.2.2 Bars: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.3 RTD Beverages
    • 7.3.1 Overview
    • 7.3.2 RTD Beverages: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.4 Others
    • 7.4.1 Overview
    • 7.4.2 Others: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)

8. North America Sports Nutrition Market Analysis - by Distribution Type

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Supermarkets and Hypermarkets: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.2 Specialty Stores
    • 8.2.1 Overview
    • 8.2.2 Specialty Stores: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.3 Online Retail
    • 8.3.1 Overview
    • 8.3.2 Online Retail: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.4 Others
    • 8.4.1 Overview
    • 8.4.2 Others: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)

9. North America Sports Nutrition Market - Country Analysis

  • 9.1 North America
    • 9.1.1 North America: Sports Nutrition Market - Revenue and Forecast Analysis - by Country
      • 9.1.1.1 North America: Sports Nutrition Market - Revenue and Forecast Analysis - by Country
      • 9.1.1.2 United States: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.1.2.1 United States: Sports Nutrition Market Breakdown, by Product Type
        • 9.1.1.2.2 United States: Sports Nutrition Market Breakdown, by Distribution Type
      • 9.1.1.3 Canada: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.1.3.1 Canada: Sports Nutrition Market Breakdown, by Product Type
        • 9.1.1.3.2 Canada: Sports Nutrition Market Breakdown, by Distribution Type
      • 9.1.1.4 Mexico: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.1.4.1 Mexico: Sports Nutrition Market Breakdown, by Product Type
        • 9.1.1.4.2 Mexico: Sports Nutrition Market Breakdown, by Distribution Type

10. Competitive Landscape

  • 10.1 Heat Map Analysis
  • 10.2 Company Positioning and Concentration

11. Industry Landscape

  • 11.1 Overview
  • 11.2 New Product Launches
  • 11.3 Partnership
  • 11.4 Expansion

12. Company Profiles

  • 12.1 Glanbia Plc
    • 12.1.1 Key Facts
    • 12.1.2 Business Description
    • 12.1.3 Products and Services
    • 12.1.4 Financial Overview
    • 12.1.5 SWOT Analysis
    • 12.1.6 Key Developments
  • 12.2 NOW Foods
    • 12.2.1 Key Facts
    • 12.2.2 Business Description
    • 12.2.3 Products and Services
    • 12.2.4 Financial Overview
    • 12.2.5 SWOT Analysis
    • 12.2.6 Key Developments
  • 12.3 Garden of Life LLC
    • 12.3.1 Key Facts
    • 12.3.2 Business Description
    • 12.3.3 Products and Services
    • 12.3.4 Financial Overview
    • 12.3.5 SWOT Analysis
    • 12.3.6 Key Developments
  • 12.4 PepsiCo Inc
    • 12.4.1 Key Facts
    • 12.4.2 Business Description
    • 12.4.3 Products and Services
    • 12.4.4 Financial Overview
    • 12.4.5 SWOT Analysis
    • 12.4.6 Key Developments
  • 12.5 Quest Nutritional LLC
    • 12.5.1 Key Facts
    • 12.5.2 Business Description
    • 12.5.3 Products and Services
    • 12.5.4 Financial Overview
    • 12.5.5 SWOT Analysis
    • 12.5.6 Key Developments
  • 12.6 Abbott Laboratories
    • 12.6.1 Key Facts
    • 12.6.2 Business Description
    • 12.6.3 Products and Services
    • 12.6.4 Financial Overview
    • 12.6.5 SWOT Analysis
    • 12.6.6 Key Developments
  • 12.7 Amway Corp
    • 12.7.1 Key Facts
    • 12.7.2 Business Description
    • 12.7.3 Products and Services
    • 12.7.4 Financial Overview
    • 12.7.5 SWOT Analysis
    • 12.7.6 Key Developments
  • 12.8 GNC Holdings, LLC
    • 12.8.1 Key Facts
    • 12.8.2 Business Description
    • 12.8.3 Products and Services
    • 12.8.4 Financial Overview
    • 12.8.5 SWOT Analysis
    • 12.8.6 Key Developments
  • 12.9 Worldwide Sport Nutritional Supplements, Inc.
    • 12.9.1 Key Facts
    • 12.9.2 Business Description
    • 12.9.3 Products and Services
    • 12.9.4 Financial Overview
    • 12.9.5 SWOT Analysis
    • 12.9.6 Key Developments
  • 12.10 Herbalife Nutrition Ltd.
    • 12.10.1 Key Facts
    • 12.10.2 Business Description
    • 12.10.3 Products and Services
    • 12.10.4 Financial Overview
    • 12.10.5 SWOT Analysis
    • 12.10.6 Key Developments

13. Appendix

  • 13.1 About The Insight Partners
Product Code: BMIRE00027386

List Of Tables

  • Table 1. Sports Nutrition Market Segmentation
  • Table 2. List of Vendors
  • Table 3. Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Table 4. Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 5. Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Type
  • Table 6. North America: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Country
  • Table 7. United States: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Product Type
  • Table 8. United States: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Type
  • Table 9. Canada: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Product Type
  • Table 10. Canada: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Type
  • Table 11. Mexico: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Product Type
  • Table 12. Mexico: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Type
  • Table 13. Heat Map Analysis

List Of Figures

  • Figure 1. Sports Nutrition Market Segmentation, by Country
  • Figure 2. Porter's Analysis
  • Figure 3. Ecosystem: Sports Nutrition Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Sports Nutrition Market Revenue (US$ Million), 2021-2031
  • Figure 6. Sports Nutrition Market Share (%) - by Product Type (2023 and 2031)
  • Figure 7. Supplements: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 8. Powders: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 9. Tablets and Capsules: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 10. Gummies: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 11. Other Supplements: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 12. Bars: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 13. RTD Beverages: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 14. Others: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 15. Sports Nutrition Market Share (%) - by Distribution Type (2023 and 2031)
  • Figure 16. Supermarkets and Hypermarkets: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 17. Specialty Stores: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 18. Online Retail: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 19. Others: Sports Nutrition Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 20. North America: Sports Nutrition Market, by Key Countries - Revenue (2023) (US$ Million)
  • Figure 21. North America: Sports Nutrition Market Breakdown, by Key Countries, 2023 and 2031 (%)
  • Figure 22. United States: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 23. Canada: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 24. Mexico: Sports Nutrition Market - Revenue and Forecast to 2031(US$ Million)
  • Figure 25. Company Positioning and Concentration
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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