China Sports Nutrition Market, Segmented By Product Type, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2020-2030F

The China Sports Nutrition Market was valued at USD 5.65 billion in 2024 and is expected to grow to USD 8.45 billion by 2030, registering a CAGR of 8.27% during the forecast period. This growth is being propelled by a surge in health awareness, especially among younger demographics such as millennials and Gen Z, who are increasingly prioritizing physical wellness and performance enhancement. Rapid urbanization, rising disposable income, and the influence of Western fitness culture have fueled the popularity of gyms, fitness centers, and organized sports across China. In addition, the growing role of e-commerce and social media in product discovery and purchase has widened access and awareness of sports nutrition products. Government-led health initiatives and the increasing presence of both domestic and global brands offering innovative formulations are further accelerating the market's momentum in a dynamic and increasingly health-conscious consumer landscape.

Key Market Drivers

Rising Sports Enthusiast Across the Region

The increasing number of sports enthusiasts in China is a major catalyst for the sports nutrition market. As of 2023, China has positioned itself among the world's top sports consumption markets, boasting over 4.5 million sports venues-an increase of 6.7% year-over-year. Fitness, wellness, and active living are becoming key lifestyle elements, particularly among the youth and expanding middle class. Influenced by global trends and encouraged by government policies like the "Healthy China 2030" initiative, participation in physical activities is on the rise. Educational institutions, workplaces, and communities are integrating fitness routines and hosting sports events, which has amplified consumer demand for performance-boosting products such as protein powders, hydration solutions, and energy bars.

Key Market Challenges

Lack of Awareness Among Consumers

Despite the growing popularity of sports and fitness, consumer awareness about sports nutrition products remains limited, particularly in lower-tier cities and rural areas. Many people still associate these supplements with professional athletes or bodybuilders, restricting their appeal to the general public. Misconceptions about side effects and unfamiliarity with proper product usage further deter adoption. A lack of educational outreach and limited healthcare guidance compound the issue, preventing wider market penetration and slowing growth in underdeveloped regions.

Key Market Trends

Rising Popularity of Organic Sports Nutrition

The demand for organic sports nutrition is rising sharply, especially among younger, urban consumers seeking clean-label and natural alternatives to conventional supplements. Influenced by increasing health awareness and a preference for sustainability, many consumers are turning to organic products that align with their values. Social media platforms like Xiaohongshu amplify this trend, as users frequently share reviews and recommendations. E-commerce has further enabled easy access to a variety of organic sports nutrition products, empowering consumers to make informed, value-aligned choices and driving sustained growth in this segment.

Key Market Players

• Handian
• Lonza Group Ltd
• Glanbia Plc
• Pure Sports Nutrition
• Otsuka Pharmaceutical Co., Ltd
• AS-IT-IS Nutrition
• Scitron Nutrition Pvt Ltd
• Nutramarc
• Optimum Nutrition
• Science in Sport Limited

Report Scope:

In this report, the China Sports Nutrition Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

China Sports Nutrition Market, By Product Type:

• Sports Food
• Sports Drink
• Sports Supplements

China Sports Nutrition Market, By Distribution Channel:

• Supermarket & Hypermarket
• Departmental Stores
• Specialty Stores
• Online
• Others

China Sports Nutrition Market, By Region:

• South-Central
• South-West
• East
• North-East
• North-West
• North

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the China Sports Nutrition Market.

Available Customizations:

China Sports Nutrition Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).