PUBLISHER: The Insight Partners | PRODUCT CODE: 1830943
PUBLISHER: The Insight Partners | PRODUCT CODE: 1830943
The protein supplements market is anticipated to grow from US$ 60.55 billion in 2024 to US$ 97.10 billion by 2031, reflecting a CAGR of 7.0% during the period from 2025 to 2031. The increasing demand for personalized nutrition solutions and the availability of tailored protein supplements designed to meet individual health objectives are expected to be significant trends in the protein supplements market.
Protein Supplements Market Analysis
Protein supplements are essential for individuals with active lifestyles and those involved in sports, as they help meet daily protein needs. These supplements aid in muscle recovery, body toning, and muscle growth. The growing awareness of health and the rise in fitness and sports participation are fueling the demand for protein supplements. Products like protein powders, ready-to-drink (RTD) protein shakes, and others enhance endurance and overall athletic performance. Additionally, these supplements assist in weight loss and improve cardiovascular performance. The increasing focus on muscle development is propelling the growth of the protein supplements market. Furthermore, the rising number of gym-goers, fitness center attendees, and yoga practitioners worldwide is also boosting the demand for protein supplements. With the surge in veganism, there is significant growth potential for plant-based protein supplements, which is expected to create new opportunities in the near future.
Protein Supplements Market Overview
Protein supplements are designed to meet an individual's protein needs, primarily to support muscle growth, recovery, and overall health. They are available in various forms, including tablets, capsules, powders, protein bars, and ready-to-drink shakes, each offering unique benefits. Protein powders are the most widely available type of protein supplement, sourced from both dairy and non-dairy options. Common protein sources include whey, casein, soy, and pea proteins. These powders are typically consumed by mixing with water or other beverages post-workout to aid muscle recovery or fulfill daily protein requirements. Recently, innovative protein supplement formats like protein bars and RTD shakes have gained popularity among consumers due to their diverse flavors and convenience for on-the-go consumption. Such products are expected to see significant demand in the coming years.
Strategic Insights
Protein Supplements Market Drivers and Opportunities
Increasing Consumer Awareness of Health and Nutrition to Boost Market
The protein supplements market is primarily driven by the growing consumer awareness surrounding health and fitness. As individuals become more health-conscious, the significance of protein for muscle building and post-exercise recovery is gaining recognition. Protein is vital for muscle maintenance, growth, and weight management, leading to heightened demand for protein supplements among fitness enthusiasts, athletes, and the general populace. The rise of the internet and smartphones has resulted in more people spending time online, exploring articles and blogs about fitness and nutrition, which further fuels the demand for protein supplements and supports market growth. Additionally, the increasing impact of social media and celebrity-driven fitness trends, along with rising endorsements from celebrities for protein supplement brands, are contributing to the expansion of the protein supplements market.
Rapidly Growing Consumer Base and Product Diversification - An Opportunity
The expanding customer base and ongoing product innovation present substantial growth opportunities for the protein supplements market. As more individuals become health-conscious, there is a rising demand for customized protein supplements that cater to various health objectives. This trend opens avenues for protein supplement manufacturers to create tailored solutions that address specific health needs, such as personalized formulations. Moreover, the booming e-commerce sector is prompting companies to develop direct-to-consumer websites, broadening their customer reach and providing personalized shopping experiences, thereby enhancing market potential.
Protein Supplements Market Report Segmentation Analysis
Key segments that contributed to the analysis of the protein supplements market include product type, source, and distribution channel.
By product type, the protein supplements market is categorized into tablets and capsules, powders, liquids, and others. The powder segment accounted for a larger market share in 2024.By source, the market is divided into plant-based and animal-based proteins. The animal-based segment held the largest market share in 2024.Regarding distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment led the market in 2024.Protein Supplements Market Share Analysis by Geography
The geographic scope of the protein supplements market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America led the global protein supplements market, with Europe being the second-largest contributor, holding a significant share. The Asia Pacific region is projected to experience a notable CAGR from 2025 to 2031. North America maintained its dominance in the protein supplements market in 2024, driven by the emerging fitness and wellness culture in the US and Canada, where a large portion of the population actively participates in fitness activities, yoga, Pilates, bodybuilding, and sports, thus increasing the demand for protein supplements to support muscle growth and recovery. Additionally, the well-established sports nutrition industry and the easy availability of health and fitness products in the region have enhanced consumer access to protein supplements. Effective marketing strategies, including celebrity endorsements and promotions by athletes, have further stimulated the demand for protein supplements in North America. The stringent food and drug safety regulations in North America, particularly in the US, also contribute to a heightened level of trust in the safety and efficacy of protein supplements, further driving market growth in the region.
Protein Supplements Market Report Scope
Protein Supplements Market News and Recent Developments
The protein supplements market is assessed through qualitative and quantitative data collected from primary and secondary research, which includes significant corporate publications, association data, and databases. Below are some recent developments in the market for protein supplements:
Centrum, a multivitamin brand marketed by Haleon (formerly GlaxoSmithKline Consumer Healthcare), announced the launch of Multivitamin & Protein Powders as an extension of its existing portfolio of tablets and gummies (Source: Nuffoods Spectrum, Press Release, 2023).
Herbalife, a leading health and wellness company, recently launched the Herbalife GLP-1 Nutrition Companion, a new range of food and supplement product combinations featuring the #1 Protein Shake in the World, designed to support the nutritional needs of individuals on GLP-1 and other weight-loss medications. Herbalife's Classic and Vegan options are now available in the United States and Puerto Rico in various flavors (Herbalife, Press Release, 2024).