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PUBLISHER: The Insight Partners | PRODUCT CODE: 1871476

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PUBLISHER: The Insight Partners | PRODUCT CODE: 1871476

Asia Pacific Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

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The Asia Pacific wallpaper market is projected to grow significantly, reaching approximately US$ 21,434.56 million by 2031, up from US$ 14,628.77 million in 2023, with an estimated compound annual growth rate (CAGR) of 4.9% during this period.

Executive Summary and Market Analysis

The wallpaper market in the Asia Pacific region is experiencing rapid expansion, driven by factors such as increasing urbanization, rising disposable incomes, and a growing interest in interior design. As economies in this region continue to develop, the demand for visually appealing interiors in homes and offices has surged. Wallpaper has become a favored choice for interior decoration due to its cost-effectiveness and versatility. Additionally, the rise in housing developments and the expanding urban middle class are key contributors to the wallpaper market's growth in Asia Pacific.

The region is recognized as a significant market for wallpaper, largely due to a boom in construction activities. Government initiatives, such as India's Make-in-India program, are promoting the establishment of manufacturing facilities, further stimulating the market. The construction sector in India, which is the second largest after agriculture, contributes around 11% to the country's GDP, highlighting the potential for wallpaper demand in both residential and commercial sectors.

Key Players

Prominent companies in the Asia Pacific wallpaper market include Asian Paints, Berger Paints, D Dandeacute;cor, Marshalls Wallcoverings, Eximus Wallpaper, and Life n Colors. Recently, manufacturers have focused on innovation and expanding their product lines. For example, in February 2024, Life n Colors launched its new luxury wallpaper collection, Suneherii, which features intricate designs and sets a new standard in ultra-luxury wallpaper.

Market Segmentation

The Asia Pacific wallpaper market can be segmented by type and end-use. In terms of type, the market includes paper-based, vinyl-based, fabric-based, and other categories. As of 2023, vinyl-based wallpaper held the largest market share. Regarding end-use, the market is divided into residential and non-residential segments, with non-residential applications dominating in 2023.

Market Outlook

Vinyl-based wallpaper is increasingly favored by consumers due to its numerous advantages for both residential and commercial use. Its durability and longevity are significant benefits, as vinyl is robust and scratch-resistant, making it suitable for high-traffic areas while retaining vibrant colors and patterns over time. Moreover, vinyl wallpaper is water-resistant and washable, making it ideal for moisture-prone areas like kitchens and bathrooms, where easy maintenance is crucial. The practicality of vinyl wallpaper, combined with a diverse range of design options made possible by modern printing technologies, allows for creative applications in various settings. Additionally, some vinyl wallpapers are designed to emit low levels of volatile organic compounds (VOCs), enhancing indoor air quality and appealing to environmentally conscious consumers. These advantages are driving the growth of the wallpaper market.

Country Insights

The Asia Pacific wallpaper market includes countries such as Australia, China, India, Japan, South Korea, and others. China accounted for the largest market share in 2023. As one of the fastest-growing economies globally, China is witnessing a boom across various industries, fueled by improving living standards, a growing population, and increasing per capita income. According to the International Trade Administration, China is the largest construction market in the world, with an estimated investment of around US$ 4.2 trillion in new infrastructure during the 14th Five-Year Plan (2021-2025). The continuous population growth, rising household incomes, and urban migration are driving the residential construction sector, thereby increasing the demand for wallpaper. Furthermore, the Chinese government is actively promoting affordable housing initiatives, which further supports the wallpaper market's growth.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow & Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor, among others. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to enhance their product offerings and increase market share.

Product Code: BMIRE00032133

Table Of Contents

1. Introduction

  • 1.1 Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Secondary Research
  • 3.2 Primary Research
    • 3.2.1 Hypothesis formulation:
    • 3.2.2 Macroeconomic factor analysis:
    • 3.2.3 Developing base number:
    • 3.2.4 Data Triangulation:
    • 3.2.5 Country-level data:

4. Asia Pacific Wallpaper Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Competitive Rivalry
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Threat of New Entrants
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Materials:
    • 4.3.2 Manufacturers:
    • 4.3.3 End Use

5. Asia Pacific Wallpaper Market - Key Market Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Proliferating Non-Residential Construction sector
    • 5.1.2 Advantages of Vinyl Based Wallpaper
  • 5.2 Market Restraints
    • 5.2.1 Availability of Alternative
  • 5.3 Market Opportunities
    • 5.3.1 Increasing Home Decor and Interior Design Activities
  • 5.4 Future Trends
    • 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
  • 5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - Asia Pacific Analysis

  • 6.1 Asia Pacific Wallpaper Market Revenue (US$ Million), 2021-2031
  • 6.2 Asia Pacific Wallpaper Market Forecast Analysis

7. Asia Pacific Wallpaper Market Analysis - by Type

  • 7.1 Paper Based
    • 7.1.1 Overview
    • 7.1.2 Paper Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 7.2 Vinyl Based
    • 7.2.1 Overview
    • 7.2.2 Vinyl Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 7.3 Fabric Based
    • 7.3.1 Overview
    • 7.3.2 Fabric Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 7.4 Others
    • 7.4.1 Overview
    • 7.4.2 Others: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Asia Pacific Wallpaper Market Analysis - by End-use

  • 8.1 Residential
    • 8.1.1 Overview
    • 8.1.2 Residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • 8.2 Non-residential
    • 8.2.1 Overview
    • 8.2.2 Non-residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Asia Pacific Wallpaper Market - Country Analysis

  • 9.1 Asia Pacific
    • 9.1.1 Asia Pacific Wallpaper Market - Revenue and Forecast Analysis - by Country
      • 9.1.1.1 Asia Pacific Wallpaper Market - Revenue and Forecast Analysis - by Country
      • 9.1.1.2 Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 9.1.1.2.1 Australia: Asia Pacific Wallpaper Market Share - by Type
        • 9.1.1.2.2 Australia: Asia Pacific Wallpaper Market Share - by End-use
      • 9.1.1.3 China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 9.1.1.3.1 China: Asia Pacific Wallpaper Market Share - by Type
        • 9.1.1.3.2 China: Asia Pacific Wallpaper Market Share - by End-use
      • 9.1.1.4 India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 9.1.1.4.1 India: Asia Pacific Wallpaper Market Share - by Type
        • 9.1.1.4.2 India: Asia Pacific Wallpaper Market Share - by End-use
      • 9.1.1.5 Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 9.1.1.5.1 Japan: Asia Pacific Wallpaper Market Share - by Type
        • 9.1.1.5.2 Japan: Asia Pacific Wallpaper Market Share - by End-use
      • 9.1.1.6 South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 9.1.1.6.1 South Korea: Asia Pacific Wallpaper Market Share - by Type
        • 9.1.1.6.2 South Korea: Asia Pacific Wallpaper Market Share - by End-use
      • 9.1.1.7 Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
        • 9.1.1.7.1 Rest of APAC: Asia Pacific Wallpaper Market Share - by Type
        • 9.1.1.7.2 Rest of APAC: Asia Pacific Wallpaper Market Share - by End-use

10. Competitive Landscape

  • 10.1 Heat Map Analysis by Key Players
  • 10.2 Company Positioning and Concentration

11. Industry Landscape

  • 11.1 Overview
  • 11.2 Market Initiative
  • 11.3 Partnerships and Collaborations
  • 11.4 Other Developments

12. Company Profiles

  • 12.1 Milton & King Pty Ltd.
    • 12.1.1 Key Facts
    • 12.1.2 Business Description
    • 12.1.3 Products and Services
    • 12.1.4 Financial Overview
    • 12.1.5 SWOT Analysis
    • 12.1.6 Key Developments
  • 12.2 Walls Republic US
    • 12.2.1 Key Facts
    • 12.2.2 Business Description
    • 12.2.3 Products and Services
    • 12.2.4 Financial Overview
    • 12.2.5 SWOT Analysis
    • 12.2.6 Key Developments
  • 12.3 A-Street Prints
    • 12.3.1 Key Facts
    • 12.3.2 Business Description
    • 12.3.3 Products and Services
    • 12.3.4 Financial Overview
    • 12.3.5 SWOT Analysis
    • 12.3.6 Key Developments
  • 12.4 Abigail Edwards
    • 12.4.1 Key Facts
    • 12.4.2 Business Description
    • 12.4.3 Products and Services
    • 12.4.4 Financial Overview
    • 12.4.5 SWOT Analysis
    • 12.4.6 Key Developments
  • 12.5 Glamora Srl
    • 12.5.1 Key Facts
    • 12.5.2 Business Description
    • 12.5.3 Products and Services
    • 12.5.4 Financial Overview
    • 12.5.5 SWOT Analysis
    • 12.5.6 Key Developments
  • 12.6 Coordonne
    • 12.6.1 Key Facts
    • 12.6.2 Business Description
    • 12.6.3 Products and Services
    • 12.6.4 Financial Overview
    • 12.6.5 SWOT Analysis
    • 12.6.6 Key Developments
  • 12.7 Borastapeter AB
    • 12.7.1 Key Facts
    • 12.7.2 Business Description
    • 12.7.3 Products and Services
    • 12.7.4 Financial Overview
    • 12.7.5 SWOT Analysis
    • 12.7.6 Key Developments
  • 12.8 Sanderson Design Group
    • 12.8.1 Key Facts
    • 12.8.2 Business Description
    • 12.8.3 Products and Services
    • 12.8.4 Financial Overview
    • 12.8.5 SWOT Analysis
    • 12.8.6 Key Developments
  • 12.9 Asian Paints Ltd
    • 12.9.1 Key Facts
    • 12.9.2 Business Description
    • 12.9.3 Products and Services
    • 12.9.4 Financial Overview
    • 12.9.5 SWOT Analysis
    • 12.9.6 Key Developments
  • 12.10 Wall&deco S.r.l.
    • 12.10.1 Key Facts
    • 12.10.2 Business Description
    • 12.10.3 Products and Services
    • 12.10.4 Financial Overview
    • 12.10.5 SWOT Analysis
    • 12.10.6 Key Developments
  • 12.11 Galerie Limited
    • 12.11.1 Key Facts
    • 12.11.2 Business Description
    • 12.11.3 Products and Services
    • 12.11.4 Financial Overview
    • 12.11.5 SWOT Analysis
    • 12.11.6 Key Developments
  • 12.12 Farrow & Ball Ltd
    • 12.12.1 Key Facts
    • 12.12.2 Business Description
    • 12.12.3 Products and Services
    • 12.12.4 Financial Overview
    • 12.12.5 SWOT Analysis
    • 12.12.6 Key Developments
  • 12.13 Osborne & Little
    • 12.13.1 Key Facts
    • 12.13.2 Business Description
    • 12.13.3 Products and Services
    • 12.13.4 Financial Overview
    • 12.13.5 SWOT Analysis
    • 12.13.6 Key Developments
  • 12.14 Cole & Son (Wallpapers) Ltd
    • 12.14.1 Key Facts
    • 12.14.2 Business Description
    • 12.14.3 Products and Services
    • 12.14.4 Financial Overview
    • 12.14.5 SWOT Analysis
    • 12.14.6 Key Developments
  • 12.15 Holden Decor
    • 12.15.1 Key Facts
    • 12.15.2 Business Description
    • 12.15.3 Products and Services
    • 12.15.4 Financial Overview
    • 12.15.5 SWOT Analysis
    • 12.15.6 Key Developments

13. Appendix

  • 13.1 About Us
Product Code: BMIRE00032133

List Of Tables

  • Table 1. Asia Pacific Wallpaper Market Segmentation
  • Table 2. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Table 3. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
  • Table 4. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End-use
  • Table 5. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
  • Table 6. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
  • Table 7. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
  • Table 8. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
  • Table 9. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
  • Table 10. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
  • Table 11. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
  • Table 12. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
  • Table 13. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
  • Table 14. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
  • Table 15. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
  • Table 16. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
  • Table 17. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use

List Of Figures

  • Figure 1. Asia Pacific Wallpaper Market Segmentation - Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem Analysis
  • Figure 4. Asia Pacific Wallpaper Market - Key Market Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Asia Pacific Wallpaper Market Revenue (US$ Million), 2021-2031
  • Figure 7. Asia Pacific Wallpaper Market Share (%) - by Type (2023 and 2031)
  • Figure 8. Paper Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 9. Vinyl Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 10. Fabric Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 11. Others: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 12. Asia Pacific Wallpaper Market Share (%) - by End-use (2023 and 2031)
  • Figure 13. Residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 14. Non-residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
  • Figure 15. Asia Pacific Wallpaper Market Breakdown, by Key Countries, 2023 and 2031 (%)
  • Figure 16. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
  • Figure 17. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
  • Figure 18. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
  • Figure 19. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
  • Figure 20. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
  • Figure 21. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
  • Figure 22. Heat Map Analysis by Key Players
  • Figure 23. Company Positioning and Concentration
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