Continence Care Market Size and Forecast 2021 - 2031, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: Type, Product, End User, and Geography

List of Tables

The continence care market size was valued at US$ 6.35 billion in 2024 and is projected to reach US$ 10.33 billion by 2031; it is expected to grow at a CAGR of 7.4% during 2025-2031.

The integration of wearable devices and smart sensors is revolutionizing continence management by introducing digital monitoring and predictive care. Smart diapers and sensor-equipped undergarments can detect moisture levels, urinary patterns, and even early signs of infection, sending real-time alerts to caregivers or healthcare providers. This innovation enables proactive management, reduces the risk of complications such as urinary tract infections and skin breakdown, and enhances patient independence. Data collected through these smart devices can inform personalized care plans and optimize product usage, reducing waste and overall healthcare costs. As technology continues to advance, the continence care market is expected to see increased adoption of these high-tech solutions, driving not only revenue growth but also innovation in product design and care delivery models.

The country's aging population is substantial, and its healthcare system-through Medicare and the National Disability Insurance Scheme (NDIS)-supports access to incontinence products and services, including for people with disabilities and chronic conditions. Australians are highly aware of personal health and hygiene, which translates into demand for high-performance, skin-friendly, and environmentally responsible products. The cultural emphasis on active aging and independence promotes early adoption of continence aids, enabling individuals to maintain their quality of life without social discomfort. Strong partnerships between the government, healthcare professionals, and advocacy organizations such as the Continence Foundation of Australia have normalized conversations about bladder and bowel health. Consumers are increasingly seeking biodegradable or reusable options that reduce waste. Government-backed accessibility, strong public awareness, an active aging culture, and sustainability-oriented consumer preferences drive the growth of the continence care market in Australia.

Germany is a leading player in the Europe continence care market, primarily owing to The healthcare system, characterized by universal coverage and well-developed reimbursement schemes, plays a crucial role. Continence products are covered by statutory health insurance, which encourages their use and ensures equitable access to these products. The emphasis on preventive and home-based care has created a robust demand for comfortable, discreet, and user-friendly products, enabling seniors to maintain their independence and dignity at home. Awareness of incontinence as a medical issue, rather than a source of embarrassment, is relatively high due to sustained public education and the influence of a professional healthcare community that prioritizes quality of life for aging citizens. The country's focus on technological innovation and product quality standards has led manufacturers to invest in advanced materials, breathable fabrics, and eco-friendly products that meet medical and consumer needs. In Germany, the continence care market growth is fueled by demographic aging, high healthcare accessibility, strong insurance support, advanced product quality, and progressive attitudes toward elder and home care.

Paul Hartmann AG, Medline Industries Inc., B. Braun SE, Boston Scientific Corp., Cardinal Health Inc., Kimberly-Clark Corp., Coloplast AS, Essity AB, Convatec Group Plc, and Ontex Group BV are among the key continence care market players that are profiled in this market study.

The overall continence care market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the continence care market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the continence care market.

Product Code: TIPHE100000856

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Analyst Market Outlook
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:
3.3 Assumptions and Limitations

4. Continence Care Market Landscape

4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Regulatory and Standards Bodies
- 4.3.4 End-Users
- 4.3.5 List of Vendors in the Value Chain

5. Continence Care Market - Key Market Dynamics

5.1 Continence Care Market - Key Market Dynamics
5.2 Market Drivers
- 5.2.1 Rapidly Aging Global Population
- 5.2.2 Rising Preference for Home Care and Long-Term Care Settings
- 5.2.3 Technological and Material Innovations
5.3 Market Restraints
- 5.3.1 Social Stigma and Low Awareness
- 5.3.2 Surging Environmental Concerns
- 5.3.3 Fragmented Regulatory and Reimbursement Policies
5.4 Market Opportunities
- 5.4.1 Development of Smart and Connected Continence Care Products
- 5.4.2 Increasing Demand for Eco-Friendly and Biodegradable Continence Care Products
- 5.4.3 Rising Incidence of Chronic Diseases
5.5 Future Trends
- 5.5.1 Integration of Digital Health and IoT
- 5.5.2 Personalized and Gender-Specific Continence Care Products
- 5.5.3 Focus on Premium, Lifestyle-Oriented Products
5.6 Impact of Drivers and Restraints:

6. Continence Care Market - Global Market Analysis

6.1 Continence Care Market Revenue (US$ Million), 2021-2031
6.2 Continence Care Market Forecast Analysis

7. Continence Care Market Analysis - by Type

7.1 Fecal Incontinence Care
- 7.1.1 Overview
- 7.1.2 Fecal Incontinence Care: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Urinary Incontinence Care
- 7.2.1 Overview
- 7.2.2 Urinary Incontinence Care: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)

8. Continence Care Market Analysis - by Product

8.1 Catheters
- 8.1.1 Overview
- 8.1.2 Catheters: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Urine Bags
- 8.2.1 Overview
- 8.2.2 Urine Bags: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Protective Incontinence Garments
- 8.3.1 Overview
- 8.3.2 Protective Incontinence Garments: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)

9. Continence Care Market Analysis - by End User

9.1 Hospitals and Specialty Clinics
- 9.1.1 Overview
- 9.1.2 Hospitals and Specialty Clinics: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Homecare
- 9.2.1 Overview
- 9.2.2 Homecare: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Others
- 9.3.1 Overview
- 9.3.2 Others: Continence Care Market - Revenue and Forecast to 2031 (US$ Million)

10. Continence Care Market - Geographical Analysis

10.1 Overview
10.2 North America
- 10.2.1 North America Continence Care Market Overview
- 10.2.2 North America: Continence Care Market - Revenue, 2021-2031 (US$ Million)
- 10.2.3 North America: Continence Care Market Breakdown, by Type
  - 10.2.3.1 North America: Continence Care Market - Revenue and Forecast Analysis - by Type
- 10.2.4 North America: Continence Care Market Breakdown, by Product
  - 10.2.4.1 North America: Continence Care Market - Revenue and Forecast Analysis - by Product
- 10.2.5 North America: Continence Care Market Breakdown, by End User
  - 10.2.5.1 North America: Continence Care Market - Revenue and Forecast Analysis - by End User
- 10.2.6 North America: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.2.6.1 North America: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.2.6.2 United States: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.2.6.2.1 United States: Continence Care Market Breakdown, by Type
    - 10.2.6.2.2 United States: Continence Care Market Breakdown, by Product
    - 10.2.6.2.3 United States: Continence Care Market Breakdown, by End User
  - 10.2.6.3 Canada: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.2.6.3.1 Canada: Continence Care Market Breakdown, by Type
    - 10.2.6.3.2 Canada: Continence Care Market Breakdown, by Product
    - 10.2.6.3.3 Canada: Continence Care Market Breakdown, by End User
  - 10.2.6.4 Mexico: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.2.6.4.1 Mexico: Continence Care Market Breakdown, by Type
    - 10.2.6.4.2 Mexico: Continence Care Market Breakdown, by Product
    - 10.2.6.4.3 Mexico: Continence Care Market Breakdown, by End User
10.3 Europe
- 10.3.1 Europe Continence Care Market Overview
- 10.3.2 Europe: Continence Care Market - Revenue, 2021-2031 (US$ Million)
- 10.3.3 Europe: Continence Care Market Breakdown, by Type
  - 10.3.3.1 Europe: Continence Care Market - Revenue and Forecast Analysis - by Type
- 10.3.4 Europe: Continence Care Market Breakdown, by Product
  - 10.3.4.1 Europe: Continence Care Market - Revenue and Forecast Analysis - by Product
- 10.3.5 Europe: Continence Care Market Breakdown, by End User
  - 10.3.5.1 Europe: Continence Care Market - Revenue and Forecast Analysis - by End User
- 10.3.6 Europe: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.3.6.1 Europe: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.3.6.2 Germany: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.3.6.2.1 Germany: Continence Care Market Breakdown, by Type
    - 10.3.6.2.2 Germany: Continence Care Market Breakdown, by Product
    - 10.3.6.2.3 Germany: Continence Care Market Breakdown, by End User
  - 10.3.6.3 France: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.3.6.3.1 France: Continence Care Market Breakdown, by Type
    - 10.3.6.3.2 France: Continence Care Market Breakdown, by Product
    - 10.3.6.3.3 France: Continence Care Market Breakdown, by End User
  - 10.3.6.4 Italy: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.3.6.4.1 Italy: Continence Care Market Breakdown, by Type
    - 10.3.6.4.2 Italy: Continence Care Market Breakdown, by Product
    - 10.3.6.4.3 Italy: Continence Care Market Breakdown, by End User
  - 10.3.6.5 United Kingdom: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.3.6.5.1 United Kingdom: Continence Care Market Breakdown, by Type
    - 10.3.6.5.2 United Kingdom: Continence Care Market Breakdown, by Product
    - 10.3.6.5.3 United Kingdom: Continence Care Market Breakdown, by End User
  - 10.3.6.6 Spain: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.3.6.6.1 Spain: Continence Care Market Breakdown, by Type
    - 10.3.6.6.2 Spain: Continence Care Market Breakdown, by Product
    - 10.3.6.6.3 Spain: Continence Care Market Breakdown, by End User
  - 10.3.6.7 Rest of Europe: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.3.6.7.1 Rest of Europe: Continence Care Market Breakdown, by Type
    - 10.3.6.7.2 Rest of Europe: Continence Care Market Breakdown, by Product
    - 10.3.6.7.3 Rest of Europe: Continence Care Market Breakdown, by End User
10.4 Asia Pacific
- 10.4.1 Asia Pacific Continence Care Market Overview
- 10.4.2 Asia Pacific: Continence Care Market - Revenue, 2021-2031 (US$ Million)
- 10.4.3 Asia Pacific: Continence Care Market Breakdown, by Type
  - 10.4.3.1 Asia Pacific: Continence Care Market - Revenue and Forecast Analysis - by Type
- 10.4.4 Asia Pacific: Continence Care Market Breakdown, by Product
  - 10.4.4.1 Asia Pacific: Continence Care Market - Revenue and Forecast Analysis - by Product
- 10.4.5 Asia Pacific: Continence Care Market Breakdown, by End User
  - 10.4.5.1 Asia Pacific: Continence Care Market - Revenue and Forecast Analysis - by End User
- 10.4.6 Asia Pacific: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.4.6.1 Asia Pacific: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.4.6.2 China: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.4.6.2.1 China: Continence Care Market Breakdown, by Type
    - 10.4.6.2.2 China: Continence Care Market Breakdown, by Product
    - 10.4.6.2.3 China: Continence Care Market Breakdown, by End User
  - 10.4.6.3 Japan: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.4.6.3.1 Japan: Continence Care Market Breakdown, by Type
    - 10.4.6.3.2 Japan: Continence Care Market Breakdown, by Product
    - 10.4.6.3.3 Japan: Continence Care Market Breakdown, by End User
  - 10.4.6.4 India: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.4.6.4.1 India: Continence Care Market Breakdown, by Type
    - 10.4.6.4.2 India: Continence Care Market Breakdown, by Product
    - 10.4.6.4.3 India: Continence Care Market Breakdown, by End User
  - 10.4.6.5 Australia: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.4.6.5.1 Australia: Continence Care Market Breakdown, by Type
    - 10.4.6.5.2 Australia: Continence Care Market Breakdown, by Product
    - 10.4.6.5.3 Australia: Continence Care Market Breakdown, by End User
  - 10.4.6.6 South Korea: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.4.6.6.1 South Korea: Continence Care Market Breakdown, by Type
    - 10.4.6.6.2 South Korea: Continence Care Market Breakdown, by Product
    - 10.4.6.6.3 South Korea: Continence Care Market Breakdown, by End User
  - 10.4.6.7 Rest of APAC: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.4.6.7.1 Rest of APAC: Continence Care Market Breakdown, by Type
    - 10.4.6.7.2 Rest of APAC: Continence Care Market Breakdown, by Product
    - 10.4.6.7.3 Rest of APAC: Continence Care Market Breakdown, by End User
10.5 Middle East and Africa
- 10.5.1 Middle East and Africa Continence Care Market Overview
- 10.5.2 Middle East and Africa: Continence Care Market - Revenue, 2021-2031 (US$ Million)
- 10.5.3 Middle East and Africa: Continence Care Market Breakdown, by Type
  - 10.5.3.1 Middle East and Africa: Continence Care Market - Revenue and Forecast Analysis - by Type
- 10.5.4 Middle East and Africa: Continence Care Market Breakdown, by Product
  - 10.5.4.1 Middle East and Africa: Continence Care Market - Revenue and Forecast Analysis - by Product
- 10.5.5 Middle East and Africa: Continence Care Market Breakdown, by End User
  - 10.5.5.1 Middle East and Africa: Continence Care Market - Revenue and Forecast Analysis - by End User
- 10.5.6 Middle East and Africa: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.5.6.1 Middle East and Africa: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.5.6.2 South Africa: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.5.6.2.1 South Africa: Continence Care Market Breakdown, by Type
    - 10.5.6.2.2 South Africa: Continence Care Market Breakdown, by Product
    - 10.5.6.2.3 South Africa: Continence Care Market Breakdown, by End User
  - 10.5.6.3 Saudi Arabia: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.5.6.3.1 Saudi Arabia: Continence Care Market Breakdown, by Type
    - 10.5.6.3.2 Saudi Arabia: Continence Care Market Breakdown, by Product
    - 10.5.6.3.3 Saudi Arabia: Continence Care Market Breakdown, by End User
  - 10.5.6.4 United Arab Emirates: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.5.6.4.1 United Arab Emirates: Continence Care Market Breakdown, by Type
    - 10.5.6.4.2 United Arab Emirates: Continence Care Market Breakdown, by Product
    - 10.5.6.4.3 United Arab Emirates: Continence Care Market Breakdown, by End User
  - 10.5.6.5 Rest of Middle East and Africa: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.5.6.5.1 Rest of Middle East and Africa: Continence Care Market Breakdown, by Type
    - 10.5.6.5.2 Rest of Middle East and Africa: Continence Care Market Breakdown, by Product
    - 10.5.6.5.3 Rest of Middle East and Africa: Continence Care Market Breakdown, by End User
10.6 South and Central America
- 10.6.1 South and Central America Continence Care Market Overview
- 10.6.2 South and Central America: Continence Care Market - Revenue, 2021-2031 (US$ Million)
- 10.6.3 South and Central America: Continence Care Market Breakdown, by Type
  - 10.6.3.1 South and Central America: Continence Care Market - Revenue and Forecast Analysis - by Type
- 10.6.4 South and Central America: Continence Care Market Breakdown, by Product
  - 10.6.4.1 South and Central America: Continence Care Market - Revenue and Forecast Analysis - by Product
- 10.6.5 South and Central America: Continence Care Market Breakdown, by End User
  - 10.6.5.1 South and Central America: Continence Care Market - Revenue and Forecast Analysis - by End User
- 10.6.6 South and Central America: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.6.6.1 South and Central America: Continence Care Market - Revenue and Forecast Analysis - by Country
  - 10.6.6.2 Brazil: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.6.6.2.1 Brazil: Continence Care Market Breakdown, by Type
    - 10.6.6.2.2 Brazil: Continence Care Market Breakdown, by Product
    - 10.6.6.2.3 Brazil: Continence Care Market Breakdown, by End User
  - 10.6.6.3 Argentina: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.6.6.3.1 Argentina: Continence Care Market Breakdown, by Type
    - 10.6.6.3.2 Argentina: Continence Care Market Breakdown, by Product
    - 10.6.6.3.3 Argentina: Continence Care Market Breakdown, by End User
  - 10.6.6.4 Rest of South and Central America: Continence Care Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.6.6.4.1 Rest of South and Central America: Continence Care Market Breakdown, by Type
    - 10.6.6.4.2 Rest of South and Central America: Continence Care Market Breakdown, by Product
    - 10.6.6.4.3 Rest of South and Central America: Continence Care Market Breakdown, by End User

11. Competitive Landscape

11.1 Heat Map Analysis by Key Players
11.2 Company Market Share Analysis, 2024

12. Industry Landscape

12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
12.4 Other Developments

13. Company Profiles

13.1 Coloplast AS
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Essity AB
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Convatec Group Plc
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Ontex Group BV
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Medline Industries Inc
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 B Braun SE
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Cardinal Health Inc
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Boston Scientific Corp
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Paul Hartmann AG
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Kimberly-Clark Corp
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 List of Abbreviations