Global Ad Tech Market, By Type, By Organization Size, By Pricing Type, By End User, By Channel Type, By Region, Competition Forecast & Opportunities, 2027

Description

The global ad tech market is expected to witness a growth of steady CAGR in the forecast period, 2023-2027. Factors such as the expected roll-out of 5G technology and the shift to consumer preference to use mobile devices as preferred digital media are primarily driving the demand for the global ad tech market. The ongoing digitization trend and the rise in digital spending by enterprises to improve workflow and productivity of employees is expected to fuel the makret growth in the coming years. Also, the surge in investments by the market players to improve the response time and the flourishing advertising industry are further expected to influence the market demand.

The global ad tech market is segmented into type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape. Based on regional analysis, North America is expected to capture the highest market share in the next five years.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies, Inc., Adobe Inc., Google LLC, The Trade Desk Inc., Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the major market players operating in the global ad tech market.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F-2027F

Objective of the Study:

To analyze the historical growth in the market size of global ad tech market from 2017 to 2021.
To estimate and forecast the market size of global ad tech market from 2022E to 2027F and growth rate until 2027F.
To classify and forecast global ad tech market based on type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape.
To identify dominant region or segment in the global ad tech.
To identify drivers and challenges for global ad tech.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global ad tech market.
To identify and analyze the profile of leading players operating in global ad tech market.
To identify key sustainable strategies adopted by market players in global ad tech market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of companies across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies, which could not be identified due to the limitations of secondary research. TechSci Research analyzed the presence of all major players across the globe.

TechSci Research calculated the market size of global ad tech market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

Ad tech companies
Market research and consulting firms
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to ad tech

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global ad tech market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Ad Tech Market, By Type:

Cloud-Based

On Premises

Ad Tech Market, By Organization Size:

Large Enterprises

SMEs

Ad Tech Market, By Pricing Type:

Fixed Monthly Fee

Ad Spend Commission

Hidden Bid Markups

Ad Tech Market, By End User:

In-House Media Buyers

Ad Agencies

Website Owners

App Developers

Ad Networks

Ad Tech Market, By Channel Type:

Display Advertising

Video Advertising

PPC

Social Media Advertising

CTV

DOOH

Ad Tech Market, By Region:

North America

United States
Canada
Mexico

Europe

United Kingdom
Germany
France
Spain
Italy

Asia-Pacific

China
India
Japan
Australia
South Korea

Middle East & Africa

Saudi Arabia
South Africa
UAE

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global ad tech market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Ad Tech Market

5. Voice of Customer

6. Global Ad Tech Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type (Cloud-Based, On Premises)
- 6.2.2. By Organization Size (Large Enterprises & SMEs)
- 6.2.3. By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups)
- 6.2.4. By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks)
- 6.2.5. By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)
- 6.2.6. By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa)
- 6.2.7. By Company (2021)
6.3. Market Map

7. North America Ad Tech Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Organization Size
- 7.2.3. By Pricing Type
- 7.2.4. By End User
- 7.2.5. By Channel Type
- 7.2.6. By Country (United States; Canada; Mexico)
7.3. North America: Country Analysis
- 7.3.1. United States Ad Tech Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Organization Size
    - 7.3.1.2.3. By Pricing Type
    - 7.3.1.2.4. By End User
    - 7.3.1.2.5. By Channel Type
- 7.3.2. Canada Ad Tech Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Organization Size
    - 7.3.2.2.3. By Pricing Type
    - 7.3.2.2.4. By End User
    - 7.3.2.2.5. By Channel Type
- 7.3.3. Mexico Ad Tech Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Organization Size
    - 7.3.3.2.3. By Pricing Type
    - 7.3.3.2.4. By End User
    - 7.3.3.2.5. By Channel Type

8. Europe Ad Tech Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Organization Size
- 8.2.3. By Pricing Type
- 8.2.4. By End User
- 8.2.5. By Channel Type
- 8.2.6. By Country (France; Germany; UK; Italy; Spain)
8.3. Europe: Country Analysis
- 8.3.1. France Ad Tech Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Organization Size
    - 8.3.1.2.3. By Pricing Type
    - 8.3.1.2.4. By End User
    - 8.3.1.2.5. By Channel Type
- 8.3.2. Germany Ad Tech Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Organization Size
    - 8.3.2.2.3. By Pricing Type
    - 8.3.2.2.4. By End User
    - 8.3.2.2.5. By Channel Type
- 8.3.3. United Kingdom Ad Tech Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Organization Size
    - 8.3.3.2.3. By Pricing Type
    - 8.3.3.2.4. By End User
    - 8.3.3.2.5. By Channel Type
- 8.3.4. Italy Ad Tech Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Organization Size
    - 8.3.4.2.3. By Pricing Type
    - 8.3.4.2.4. By End User
    - 8.3.4.2.5. By Channel Type
- 8.3.5. Spain Ad Tech Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Organization Size
    - 8.3.5.2.3. By Pricing Type
    - 8.3.5.2.4. By End User
    - 8.3.5.2.5. By Channel Type

9. Asia-Pacific Ad Tech Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Organization Size
- 9.2.3. By Pricing Type
- 9.2.4. By End User
- 9.2.5. By Channel Type
- 9.2.6. By Country (China; India; Japan; South Korea; Australia)
9.3. Asia-Pacific: Country Analysis
- 9.3.1. China Ad Tech Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Organization Size
    - 9.3.1.2.3. By Pricing Type
    - 9.3.1.2.4. By End User
    - 9.3.1.2.5. By Channel Type
- 9.3.2. India Ad Tech Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Organization Size
    - 9.3.2.2.3. By Pricing Type
    - 9.3.2.2.4. By End User
    - 9.3.2.2.5. By Channel Type
- 9.3.3. Japan Ad Tech Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Organization Size
    - 9.3.3.2.3. By Pricing Type
    - 9.3.3.2.4. By End User
    - 9.3.3.2.5. By Channel Type
- 9.3.4. South Korea Ad Tech Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Type
    - 9.3.4.2.2. By Organization Size
    - 9.3.4.2.3. By Pricing Type
    - 9.3.4.2.4. By End User
    - 9.3.4.2.5. By Channel Type
- 9.3.5. Australia Ad Tech Market Outlook
  - 9.3.5.1. Market Size & Forecast
    - 9.3.5.1.1. By Value
  - 9.3.5.2. Market Share & Forecast
    - 9.3.5.2.1. By Type
    - 9.3.5.2.2. By Organization Size
    - 9.3.5.2.3. By Pricing Type
    - 9.3.5.2.4. By End User
    - 9.3.5.2.5. By Channel Type

10. Middle East and Africa Ad Tech Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Organization Size
- 10.2.3. By Pricing Type
- 10.2.4. By End User
- 10.2.5. By Channel Type
- 10.2.6. By Country (UAE; Saudi Arabia; South Africa)
10.3. MEA: Country Analysis
- 10.3.1. South Africa Ad Tech Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Organization Size
    - 10.3.1.2.3. By Pricing Type
    - 10.3.1.2.4. By End User
    - 10.3.1.2.5. By Channel Type
- 10.3.2. Saudi Arabia Ad Tech Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Organization Size
    - 10.3.2.2.3. By Pricing Type
    - 10.3.2.2.4. By End User
    - 10.3.2.2.5. By Channel Type
- 10.3.3. UAE Ad Tech Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Organization Size
    - 10.3.3.2.3. By Pricing Type
    - 10.3.3.2.4. By End User
    - 10.3.3.2.5. By Channel Type

11. South America Ad Tech Market Outlook

11.1. Market Size & Forecast
- 11.1.1. By Value & Volume
11.2. Market Share & Forecast
- 11.2.1. By Type
- 11.2.2. By Organization Size
- 11.2.3. By Pricing Type
- 11.2.4. By End User
- 11.2.5. By Channel Type
- 11.2.6. By Country (Brazil; Argentina; Colombia)
11.3. South America: Country Analysis
- 11.3.1. Brazil Ad Tech Market Outlook
  - 11.3.1.1. Market Size & Forecast
    - 11.3.1.1.1. By Value
  - 11.3.1.2. Market Share & Forecast
    - 11.3.1.2.1. By Type
    - 11.3.1.2.2. By Organization Size
    - 11.3.1.2.3. By Pricing Type
    - 11.3.1.2.4. By End User
    - 11.3.1.2.5. By Channel Type
- 11.3.2. Argentina Ad Tech Market Outlook
  - 11.3.2.1. Market Size & Forecast
    - 11.3.2.1.1. By Value
  - 11.3.2.2. Market Share & Forecast
    - 11.3.2.2.1. By Type
    - 11.3.2.2.2. By Organization Size
    - 11.3.2.2.3. By Pricing Type
    - 11.3.2.2.4. By End User
    - 11.3.2.2.5. By Channel Type
- 11.3.3. Colombia Ad Tech Market Outlook
  - 11.3.3.1. Market Size & Forecast
    - 11.3.3.1.1. By Value
  - 11.3.3.2. Market Share & Forecast
    - 11.3.3.2.1. By Type
    - 11.3.3.2.2. By Organization Size
    - 11.3.3.2.3. By Pricing Type
    - 11.3.3.2.4. By End User
    - 11.3.3.2.5. By Channel Type

12. Market Dynamics

12.1. Drivers
12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

14.1. Competition Outlook
14.2. Global Players Profiled (Leading Companies)
- 14.2.1. WPP Group PLC
- 14.2.2. Omnicom Group Inc.
- 14.2.3. Publicis Groupe SA.
- 14.2.4. Interpublic Group of Companies, Inc.
- 14.2.5. Adobe Inc
- 14.2.6. Google LLC
- 14.2.7. The Trade Desk Inc
- 14.2.8. Criteo SA
- 14.2.9. IgnitionOne, Inc.
- 14.2.10. MediaMath Inc.