Global Menswear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By Region, By Competition Forecast & Opportunities, 2018-2028F

Description

The Global Menswear Market reached a valuation of USD 562.2 billion in 2022 and is projected to experience robust growth in the forecast period, with a Compound Annual Growth Rate (CAGR) of 6.2% through 2028. The menswear market holds a significant position within the broader fashion industry, characterized by its diverse styles, trends, and cultural influences. Over the years, menswear has evolved significantly, reflecting changing attitudes towards fashion and personal expression among men.

The menswear market encompasses a wide range of styles, from formal and traditional to casual and streetwear-inspired. This diversity reflects the evolving preferences of modern men who seek clothing that aligns with their individuality and lifestyle. From tailored suits to athleisure ensembles, the market caters to various occasions and fashion sensibilities. Societal shifts in gender norms have played a substantial role in shaping the menswear market. Modern attitudes encourage men to embrace a wider range of styles and colors, breaking away from traditional stereotypes. Consequently, fashion designers and brands are responding by offering collections that challenge conventional boundaries, enabling men to express themselves authentically through clothing.

The rise of e-commerce has significantly transformed the way men shop for clothing. Online platforms provide unmatched convenience, allowing consumers to browse, purchase, and receive menswear items with ease. Social media and digital influencers have also become influential factors in the menswear landscape, shaping trends and influencing purchasing decisions.

The trend towards casualization, coupled with the popularity of athleisure wear, has revolutionized the menswear market. Men now seek clothing that seamlessly combines comfort and style. This trend has driven the demand for versatile pieces like joggers, hoodies, and sneakers that transition effortlessly between active and casual settings.

Globalization has led to the fusion of fashion influences from different cultures, reimagining traditional garments and design elements into contemporary menswear collections. This amalgamation of global aesthetics appeals to a diverse consumer base.

Similar to the broader fashion industry, the menswear market faces pressure to address sustainability and ethical concerns. Conscious consumers are demanding transparency in supply chains, eco-friendly materials, and responsible manufacturing practices. This shift in consumer mindset is pushing brands to adopt more sustainable approaches.

The distinction between luxury fashion and streetwear has blurred in recent years. High-end brands collaborate with streetwear labels and incorporate urban influences, catering to consumers valuing craftsmanship and urban authenticity.

Key Market Drivers

Evolving Fashion Preferences

The global menswear market thrives on the dynamic nature of fashion preferences and trends that continuously shape consumer choices. As societal norms shift and individual expressions of style gain prominence, men are increasingly seeking versatile and diverse options in their wardrobes. Fashion influencers, celebrity endorsements, and online platforms amplify the impact of fashion trends on consumers' purchasing decisions. The expanding concept of masculinity and evolving fashion norms have broadened the range of styles, colors, and designs. This shift drives demand for various menswear items, including tailored suits, casual wear, sportswear, and accessories.

Growing E-Commerce and Digital Influence

The proliferation of e-commerce platforms and digital retail has significantly impacted the menswear market. Online shopping has transcended geographical barriers, providing consumers global access to fashion choices. The convenience of online browsing, selection, and purchasing has revolutionized the shopping experience. Social media platforms have transformed fashion discovery and brand engagement. Consumers turn to platforms like Instagram, Pinterest, and TikTok for style inspiration and recommendations. This digital influence informs their choices and directs them toward specific brands and trends, prompting menswear brands to maintain a strong online presence.

Shifting Work and Lifestyle Dynamics

Changes in work and lifestyle dynamics have significantly influenced the menswear market. Remote work and hybrid models have led to a reevaluation of formal office attire. While traditional suits and formal wear remain relevant, there's growing demand for versatile, comfortable clothing that bridges professional and casual settings. Concepts like "smart casual" and "business casual" allow men to express their style while adhering to workplace norms. Blurred boundaries between work, leisure, and fitness fuel the demand for athleisure and active wear. Men seek attire transitioning seamlessly from the gym to casual outings, reflecting active and wellness-focused lifestyles. This trend expands offerings in the menswear market and encourages collaborations between fashion and sportswear brands.

Key Market Challenges

Evolving Fashion Trends and Consumer Preferences

A central challenge for the menswear market is the rapid evolution of fashion trends and consumer preferences. Informed, discerning consumers demand diverse styles, designs, and aesthetics. Fashion trends once lasting now have shorter lifecycles due to new inspirations from social media, celebrity influences, and global cultures. Menswear brands must balance their identity with changing preferences. Navigating this challenge requires agility, insights, and adapting to shifting trends.

E-Commerce Disruption and Omni-Channel Retailing

The rise of e-commerce has transformed retail, impacting menswear as well. Online shopping's convenience challenges physical stores. Omnichannel retailing complicates matters. Consumers expect a seamless experience online and offline. Menswear must invest in robust online platforms, optimize mobile experiences, and integrate online and offline presence.

Sustainability and Ethical Concerns

Sustainability's prominence in the fashion industry extends to menswear. Consumers demand responsible sourcing, eco-friendly materials, and transparent supply chains. Brands must align with values while staying profitable. Sustainability requires investment but appeals to ethically conscious consumers.

Key Market Trends

Sartorial Fluidity

Men's wear embraces sartorial fluidity, challenging traditional boundaries. Gender norms blur, and men's fashion blends styles, silhouettes, and fabrics once exclusive to women's wear. Gender-neutral and androgynous designs cater to diverse consumers. Men's skirts, dresses, and softer colors appear in fashion houses' collections, influencing trends and encouraging authentic self-expression.

Sustainability and Ethical Considerations

Sustainability's influence extends to menswear. Consumers seek ethically produced clothing. Brands incorporate eco-friendly materials and practices. Slow fashion gains traction, valuing durability over trends. Transparency in supply chains impacts purchasing. Brands communicate sustainability initiatives.

Digital Transformation

Digital revolutionizes how consumers interact with fashion, reshaping menswear. E-commerce, social media, and technology create immersive online experiences, personalized recommendations, and interactive content. Platforms like Instagram become runways. Virtual try-ons aid decisions. Online marketplaces democratize access to menswear.

Segmental Insights

Type Insights

Shirts hold a substantial share in the menswear market. They range from formal to casual, appealing to different occasions and preferences. Shirts are staples, versatile canvases for experimentation, driving consistent demand. They are essential in workplaces, paired with suits. Shirts elevate casual outfits, aligning with comfort and style trends. Traditional, regional, and contemporary designs contribute to demand. E-commerce's global reach and sustainability emphasize shirt choices.

Sales Channel Insights

Online sales significantly transform the menswear market. Convenience, global access, and personalization drive growth. Online platforms replicate in-store experiences, enhancing confidence. Virtual fitting rooms, AR technology, and interactive displays visualize garments. Online shopping's convenience reshapes consumer behavior, challenging physical stores.

Regional Insights

The Asia Pacific region holds a significant share in the menswear market due to its fashion influence and diverse consumer base. Major fashion capitals and emerging markets shape global trends. Countries like China, India, Japan, and South Korea produce designers and brands recognized internationally. Middle class growth and changing preferences drive demand for fashionable menswear.

Key Market Players

Gap Inc.
Industria de Diseno Textil, S.A.
Kering SA
Nike Inc.
PVH Corp.
Adidas AG
Burberry Group PLC
Hermes International S.A.
H & M Hennes & Mauritz AB
LVMH Moet Hennessy Louis Vuitton

Report Scope:

In this report, the global menswear market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Menswear Market, By Type:

Shirts
Bottom wear
Coats
Jackets
Suits
Sleepwear
Accessories
Others

Global Menswear Market, By Sales Channel:

Supermarkets/Hypermarkets
Exclusive Stores
Multi-Brand Stores
Online
Others

Global Menswear Market, By Region:

North America
- United States
- Canada
- Mexico

Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia

Europe
- Germany
- France
- United Kingdom
- Italy
- Spain

South America
- Brazil
- Argentina
- Colombia

Middle East & Africa
- Saudi Arabia
- UAE
- South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global menswear market.

Available Customizations:

Global Menswear Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenged Faced Post Purchase

5. Global Menswear Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis (Shirts, Bottom wear, Coats, Jackets, Suits, Sleepwear, Accessories, and Others)
- 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Brand Stores, Online, and Others)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. South America Market Share Analysis
  - 5.2.3.3. Middle East & Africa Market Share Analysis
  - 5.2.3.4. Europe Market Share Analysis
  - 5.2.3.5. Asia-Pacific Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Menswear Market Mapping & Opportunity Assessment
- 5.3.1. By Type Mapping & Opportunity Assessment
- 5.3.2. By Sales Channel Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Menswear Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type Market Share Analysis
- 6.2.2. By Sales Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
  - 6.2.3.1. United States Menswear Market Outlook
    - 6.2.3.1.1. Market Size & Forecast
    - 6.2.3.1.1.1. By Value
    - 6.2.3.1.2. Market Share & Forecast
    - 6.2.3.1.2.1. By Type Market Share Analysis
    - 6.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 6.2.3.2. Canada Menswear Market Outlook
    - 6.2.3.2.1. Market Size & Forecast
    - 6.2.3.2.1.1. By Value
    - 6.2.3.2.2. Market Share & Forecast
    - 6.2.3.2.2.1. By Type Market Share Analysis
    - 6.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 6.2.3.3. Mexico Menswear Market Outlook
    - 6.2.3.3.1. Market Size & Forecast
    - 6.2.3.3.1.1. By Value
    - 6.2.3.3.2. Market Share & Forecast
    - 6.2.3.3.2.1. By Type Market Share Analysis
    - 6.2.3.3.2.2. By Sales Channel Market Share Analysis

7. Europe Menswear Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type Market Share Analysis
- 7.2.2. By Sales Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
  - 7.2.3.1. France Menswear Market Outlook
    - 7.2.3.1.1. Market Size & Forecast
    - 7.2.3.1.1.1. By Value
    - 7.2.3.1.2. Market Share & Forecast
    - 7.2.3.1.2.1. By Type Market Share Analysis
    - 7.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 7.2.3.2. Germany Menswear Market Outlook
    - 7.2.3.2.1. Market Size & Forecast
    - 7.2.3.2.1.1. By Value
    - 7.2.3.2.2. Market Share & Forecast
    - 7.2.3.2.2.1. By Type Market Share Analysis
    - 7.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 7.2.3.3. Spain Menswear Market Outlook
    - 7.2.3.3.1. Market Size & Forecast
    - 7.2.3.3.1.1. By Value
    - 7.2.3.3.2. Market Share & Forecast
    - 7.2.3.3.2.1. By Type Market Share Analysis
    - 7.2.3.3.2.2. By Sales Channel Market Share Analysis
  - 7.2.3.4. Italy Menswear Market Outlook
    - 7.2.3.4.1. Market Size & Forecast
    - 7.2.3.4.1.1. By Value
    - 7.2.3.4.2. Market Share & Forecast
    - 7.2.3.4.2.1. By Type Market Share Analysis
    - 7.2.3.4.2.2. By Sales Channel Market Share Analysis
  - 7.2.3.5. United Kingdom Menswear Market Outlook
    - 7.2.3.5.1. Market Size & Forecast
    - 7.2.3.5.1.1. By Value
    - 7.2.3.5.2. Market Share & Forecast
    - 7.2.3.5.2.1. By Type Market Share Analysis
    - 7.2.3.5.2.2. By Sales Channel Market Share Analysis

8. Asia-Pacific Menswear Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type Market Share Analysis
- 8.2.2. By Sales Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
  - 8.2.3.1. China Menswear Market Outlook
    - 8.2.3.1.1. Market Size & Forecast
    - 8.2.3.1.1.1. By Value
    - 8.2.3.1.2. Market Share & Forecast
    - 8.2.3.1.2.1. By Type Market Share Analysis
    - 8.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.2. Japan Menswear Market Outlook
    - 8.2.3.2.1. Market Size & Forecast
    - 8.2.3.2.1.1. By Value
    - 8.2.3.2.2. Market Share & Forecast
    - 8.2.3.2.2.1. By Type Market Share Analysis
    - 8.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.3. India Menswear Market Outlook
    - 8.2.3.3.1. Market Size & Forecast
    - 8.2.3.3.1.1. By Value
    - 8.2.3.3.2. Market Share & Forecast
    - 8.2.3.3.2.1. By Type Market Share Analysis
    - 8.2.3.3.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.4. Australia Menswear Market Outlook
    - 8.2.3.4.1. Market Size & Forecast
    - 8.2.3.4.1.1. By Value
    - 8.2.3.4.2. Market Share & Forecast
    - 8.2.3.4.2.1. By Type Market Share Analysis
    - 8.2.3.4.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.5. South Korea Menswear Market Outlook
    - 8.2.3.5.1. Market Size & Forecast
    - 8.2.3.5.1.1. By Value
    - 8.2.3.5.2. Market Share & Forecast
    - 8.2.3.5.2.1. By Type Market Share Analysis
    - 8.2.3.5.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Menswear Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type Market Share Analysis
- 9.2.2. By Sales Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
  - 9.2.3.1. South Africa Menswear Market Outlook
    - 9.2.3.1.1. Market Size & Forecast
    - 9.2.3.1.1.1. By Value
    - 9.2.3.1.2. Market Share & Forecast
    - 9.2.3.1.2.1. By Type Market Share Analysis
    - 9.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 9.2.3.2. Saudi Arabia Menswear Market Outlook
    - 9.2.3.2.1. Market Size & Forecast
    - 9.2.3.2.1.1. By Value
    - 9.2.3.2.2. Market Share & Forecast
    - 9.2.3.2.2.1. By Type Market Share Analysis
    - 9.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 9.2.3.3. UAE Menswear Market Outlook
    - 9.2.3.3.1. Market Size & Forecast
    - 9.2.3.3.1.1. By Value
    - 9.2.3.3.2. Market Share & Forecast
    - 9.2.3.3.2.1. By Type Market Share Analysis
    - 9.2.3.3.2.2. By Sales Channel Market Share Analysis

10. South America Menswear Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type Market Share Analysis
- 10.2.2. By Sales Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
  - 10.2.3.1. Argentina Menswear Market Outlook
    - 10.2.3.1.1. Market Size & Forecast
    - 10.2.3.1.1.1. By Value
    - 10.2.3.1.2. Market Share & Forecast
    - 10.2.3.1.2.1. By Type Market Share Analysis
    - 10.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 10.2.3.2. Colombia Menswear Market Outlook
    - 10.2.3.2.1. Market Size & Forecast
    - 10.2.3.2.1.1. By Value
    - 10.2.3.2.2. Market Share & Forecast
    - 10.2.3.2.2.1. By Type Market Share Analysis
    - 10.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 10.2.3.3. Brazil Menswear Market Outlook
    - 10.2.3.3.1. Market Size & Forecast
    - 10.2.3.3.1.1. By Value
    - 10.2.3.3.2. Market Share & Forecast
    - 10.2.3.3.2.1. By Type Market Share Analysis
    - 10.2.3.3.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Menswear Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Porter's Five Forces Model

14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats

16. Competitive Landscape

16.1. Company Profiles
- 16.1.1. Gap Inc.
  - 16.1.1.1. Company Details
  - 16.1.1.2. Products
  - 16.1.1.3. Financials (As Per Availability)
  - 16.1.1.4. Key Market Focus & Geographical Presence
  - 16.1.1.5. Recent Developments
  - 16.1.1.6. Key Management Personnel
- 16.1.2. Industria de Diseno Textil, S.A.
  - 16.1.2.1. Company Details
  - 16.1.2.2. Products
  - 16.1.2.3. Financials (As Per Availability)
  - 16.1.2.4. Key Market Focus & Geographical Presence
  - 16.1.2.5. Recent Developments
  - 16.1.2.6. Key Management Personnel
- 16.1.3. Kering SA
  - 16.1.3.1. Company Details
  - 16.1.3.2. Products
  - 16.1.3.3. Financials (As Per Availability)
  - 16.1.3.4. Key Market Focus & Geographical Presence
  - 16.1.3.5. Recent Developments
  - 16.1.3.6. Key Management Personnel
- 16.1.4. Nike Inc.
  - 16.1.4.1. Company Details
  - 16.1.4.2. Products
  - 16.1.4.3. Financials (As Per Availability)
  - 16.1.4.4. Key Market Focus & Geographical Presence
  - 16.1.4.5. Recent Developments
  - 16.1.4.6. Key Management Personnel
- 16.1.5. PVH Corp.
  - 16.1.5.1. Company Details
  - 16.1.5.2. Products
  - 16.1.5.3. Financials (As Per Availability)
  - 16.1.5.4. Key Market Focus & Geographical Presence
  - 16.1.5.5. Recent Developments
  - 16.1.5.6. Key Management Personnel
- 16.1.6. Adidas AG
  - 16.1.6.1. Company Details
  - 16.1.6.2. Products
  - 16.1.6.3. Financials (As Per Availability)
  - 16.1.6.4. Key Market Focus & Geographical Presence
  - 16.1.6.5. Recent Developments
  - 16.1.6.6. Key Management Personnel
- 16.1.7. Burberry Group PLC
  - 16.1.7.1. Company Details
  - 16.1.7.2. Products
  - 16.1.7.3. Financials (As Per Availability)
  - 16.1.7.4. Key Market Focus & Geographical Presence
  - 16.1.7.5. Recent Developments
  - 16.1.7.6. Key Management Personnel
- 16.1.8. Hermes International S.A.
  - 16.1.8.1. Company Details
  - 16.1.8.2. Products
  - 16.1.8.3. Financials (As Per Availability)
  - 16.1.8.4. Key Market Focus & Geographical Presence
  - 16.1.8.5. Recent Developments
  - 16.1.8.6. Key Management Personnel
- 16.1.9. H & M Hennes & Mauritz AB
  - 16.1.9.1. Company Details
  - 16.1.9.2. Products
  - 16.1.9.3. Financials (As Per Availability)
  - 16.1.9.4. Key Market Focus & Geographical Presence
  - 16.1.9.5. Recent Developments
  - 16.1.9.6. Key Management Personnel
- 16.1.10. LVMH Moet Hennessy Louis Vuitton
  - 16.1.10.1. Company Details
  - 16.1.10.2. Products
  - 16.1.10.3. Financials (As Per Availability)
  - 16.1.10.4. Key Market Focus & Geographical Presence
  - 16.1.10.5. Recent Developments
  - 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas
17.2. Target Type
17.3. Target Sales Channel