India Gluten-Free Products Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2020-2030F

India's Gluten-Free Products Market was valued at USD 19.41 million in 2024 and is projected to reach USD 42.98 million by 2030, growing at a CAGR of 14.17% during the forecast period. The market is expanding rapidly due to increasing health awareness and a rise in diagnosed cases of celiac disease and gluten intolerance. Consumers are increasingly turning to gluten-free alternatives as part of a broader shift toward healthier eating habits. The bakery segment-including gluten-free bread, cookies, and cakes-commands a substantial market share. Additionally, government initiatives promoting millet-based and naturally gluten-free products have improved accessibility and affordability. The adoption of plant-based diets, growing emphasis on gut health, and a rising focus on clean-label ingredients are reinforcing the demand for gluten-free foods across urban and semi-urban regions of India.

Key Market Drivers

Rising Health Awareness and Changing Lifestyles

The rising health consciousness among Indian consumers is a key driver of the gluten-free products market. With chronic diseases like diabetes, obesity, and cardiovascular issues on the rise, individuals are increasingly adopting healthier eating habits. According to NFHS-5 (2019-21), 24% of Indian women and 23% of Indian men are overweight or obese, prompting a proactive approach toward dietary changes. Gluten-free diets are now perceived not only as essential for those with celiac disease but also as a health-conscious choice for the broader population. Growing awareness of gluten sensitivities and the benefits of gluten-free eating, along with a shift toward natural and plant-based foods, is fueling demand for gluten-free alternatives across diverse consumer groups.

Key Market Challenges

High Product Costs

A major challenge in the India Gluten-Free Products Market is the relatively high cost of gluten-free food items compared to their traditional counterparts. Specialized ingredients, many of which are imported or less readily available, drive up production costs. These higher prices are often passed on to consumers, limiting widespread adoption in a price-sensitive market like India. For many lower- and middle-income consumers, the premium pricing of gluten-free products restricts accessibility. Furthermore, small and mid-sized manufacturers may be discouraged from entering the market due to high raw material and production expenses, reducing overall market competition and variety. Although government support is helping to improve affordability, cost remains a barrier to mainstream adoption.

Key Market Trends

Rise of Plant-Based and Natural Gluten-Free Options

A growing trend in the India Gluten-Free Products Market is the increased consumer preference for plant-based and naturally gluten-free options. Consumers are not only avoiding gluten but also seeking products that are organic, clean-label, and minimally processed. The use of nutrient-rich ingredients such as millets, quinoa, and other whole grains is rising, driven by demand for high-fiber, vitamin-rich alternatives. Companies are responding with innovative product offerings that align with clean eating and sustainable food production values. Transparency about ingredients and a focus on non-GMO, additive-free products are influencing purchase decisions. This trend is expected to continue as more consumers seek gluten-free products that also meet broader health and sustainability criteria.

Key Market Players

• Amy's Kitchen Inc.
• Dr. Schar
• Kraft Heinz Company
• General Mills Inc.
• Genius Foods
• Swmabhan Commerce Pvt. Ltd.
• Wild Drum Beverages Private Limited
• Bob's Red Mill
• Boulder Brands Inc.
• KRBL Limited

Report Scope:

In this report, the India Gluten-Free Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Gluten-Free Products Market, By Product Type:

• Bakery Products
• Pizzas & Pastas
• Cereals & Snacks
• Savories
• Desserts & Ice-creams
• Others

India Gluten-Free Products Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

India Gluten-Free Products Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Gluten-Free Products Market.

Available Customizations:

India Gluten-Free Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).