Rice Noodles Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Vermicelli, Stick, Wide, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F

Description

The Global Rice Noodles Market was valued at USD 6.32 billion in 2024 and is projected to reach USD 10.43 billion by 2030, growing at a CAGR of 8.71% during the forecast period. This growth is fueled by increasing global demand for gluten-free and health-conscious food alternatives. The expanding popularity of Asian cuisine, especially across North America and Europe, is further boosting market penetration. Rising adoption among vegan and vegetarian consumers, coupled with innovations in flavor, packaging, and convenience-focused ready-to-eat formats, is drawing wider consumer interest. Additionally, market players are actively diversifying their product offerings and strengthening their distribution strategies to capitalize on these evolving consumer trends.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 6.32 Billion
Market Size 2030	USD 10.43 Billion
CAGR 2025-2030	8.71%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

Rising Health Consciousness and Demand for Gluten-Free Products

Health-conscious consumers are increasingly seeking gluten-free dietary options, which has significantly driven demand for rice noodles. With growing awareness of celiac disease and gluten intolerance, more individuals are replacing wheat-based products with naturally gluten-free alternatives like rice noodles. In the UK, for example, nearly 15% of households are reported to avoid gluten or wheat as part of a larger clean-eating movement. Rice noodles are appealing not only to those with dietary restrictions but also to individuals pursuing balanced, light, and easy-to-digest meals. These noodles also align with low-fat and low-cholesterol diets. Clean-label trends and the desire to avoid artificial preservatives and additives further enhance their marketability. As a result, rice noodles are being positioned beyond their traditional ethnic niche, increasingly viewed as a mainstream health food globally.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The rice noodles market faces substantial competition, both from within the noodle industry and from adjacent product categories. A wide array of brands-both regional and global-offer similar products, leading to pricing pressures and limited differentiation. Rice noodles also compete with wheat, soba, and multigrain noodles, which may hold stronger loyalty in certain markets. In price-sensitive regions, especially developing economies, consumer preference often leans toward affordability over premium or health-centric features. Private label brands from major retailers further intensify competition by offering similar quality at reduced prices. These dynamics require manufacturers to manage a complex balance between innovation, quality, and cost competitiveness, often at the expense of profit margins and marketing budgets.

Key Market Trends

Surge in Demand for Organic and Clean-Label Rice Noodles

The global shift toward organic and clean-label foods is strongly influencing rice noodle consumption. Consumers are prioritizing transparency in ingredient sourcing and production, opting for products that are free from artificial additives, GMOs, and preservatives. Organic rice noodles, made from certified organic rice, are increasingly favored across markets in North America, Europe, and Asia due to their health and environmental benefits. Brands are responding by highlighting attributes such as "non-GMO," "organic-certified," and "100% natural" on packaging to appeal to these preferences. As awareness of food purity and sustainability grows, and regulatory bodies continue to support organic labeling, demand for clean-label rice noodles is expected to rise steadily, particularly among health-conscious and higher-income consumers.

Key Market Players

Thai President Foods Public Company Limited
Nongshim Co., Ltd.
Toyo Suisan Kaisha, Ltd.
Nasoya Foods USA, LLC
Nissin Foods Co., Ltd.
McCormick & Company, Inc.
Lotus Foods Inc.
Annie Chun's, Inc.
Embridge Foods, Inc.
Natural Earth Products Inc.

Report Scope:

In this report, the Global Rice Noodles Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rice Noodles Market, By Product Type:

Vermicelli
Stick
Wide
Others

Rice Noodles Market, By Distribution Channel:

Online
Offline

Rice Noodles Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Vietnam
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rice Noodles Market.

Available Customizations:

Global Rice Noodles Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Rice Noodles Market Outlook

4.1. Market Size & Forecast
- 4.1.1. By Value
4.2. Market Share & Forecast
- 4.2.1. By Product Type (Vermicelli, Stick, Wide, Others)
- 4.2.2. By Distribution Channel (Online, Offline)
- 4.2.3. By Region
- 4.2.4. By Company (2024)
4.3. Market Map

5. North America Rice Noodles Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type
- 5.2.2. By Distribution Channel
- 5.2.3. By Country
5.3. North America: Country Analysis
- 5.3.1. United States Rice Noodles Market Outlook
  - 5.3.1.1. Market Size & Forecast
    - 5.3.1.1.1. By Value
  - 5.3.1.2. Market Share & Forecast
    - 5.3.1.2.1. By Product Type
    - 5.3.1.2.2. By Distribution Channel
- 5.3.2. Canada Rice Noodles Market Outlook
  - 5.3.2.1. Market Size & Forecast
    - 5.3.2.1.1. By Value
  - 5.3.2.2. Market Share & Forecast
    - 5.3.2.2.1. By Product Type
    - 5.3.2.2.2. By Distribution Channel
- 5.3.3. Mexico Rice Noodles Market Outlook
  - 5.3.3.1. Market Size & Forecast
    - 5.3.3.1.1. By Value
  - 5.3.3.2. Market Share & Forecast
    - 5.3.3.2.1. By Product Type
    - 5.3.3.2.2. By Distribution Channel

6. Europe Rice Noodles Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. Europe: Country Analysis
- 6.3.1. France Rice Noodles Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Germany Rice Noodles Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Spain Rice Noodles Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Distribution Channel
- 6.3.4. Italy Rice Noodles Market Outlook
  - 6.3.4.1. Market Size & Forecast
    - 6.3.4.1.1. By Value
  - 6.3.4.2. Market Share & Forecast
    - 6.3.4.2.1. By Product Type
    - 6.3.4.2.2. By Distribution Channel
- 6.3.5. United Kingdom Rice Noodles Market Outlook
  - 6.3.5.1. Market Size & Forecast
    - 6.3.5.1.1. By Value
  - 6.3.5.2. Market Share & Forecast
    - 6.3.5.2.1. By Product Type
    - 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Rice Noodles Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
- 7.3.1.China Rice Noodles Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2.Japan Rice Noodles Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. India Rice Noodles Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Vietnam Rice Noodles Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. South Korea Rice Noodles Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Rice Noodles Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. MEA: Country Analysis
- 8.3.1. South Africa Rice Noodles Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2. Saudi Arabia Rice Noodles Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. UAE Rice Noodles Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. Turkey Rice Noodles Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Distribution Channel

9. South America Rice Noodles Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. South America: Country Analysis
- 9.3.1. Brazil Rice Noodles Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. Argentina Rice Noodles Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. Colombia Rice Noodles Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments

12. Porters Five Forces Analysis

12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products

13. Competitive Landscape

13.1. Company Profiles
- 13.1.1. Thai President Foods Public Company Limited
  - 13.1.1.1. Business Overview
  - 13.1.1.2. Company Snapshot
  - 13.1.1.3. Products & Services
  - 13.1.1.4. Financials (As Per Availability)
  - 13.1.1.5. Key Market Focus & Geographical Presence
  - 13.1.1.6. Recent Developments
  - 13.1.1.7. Key Management Personnel
- 13.1.2. Nongshim Co., Ltd.
- 13.1.3. Toyo Suisan Kaisha, Ltd.
- 13.1.4. Nasoya Foods USA, LLC
- 13.1.5. Nissin Foods Co., Ltd.
- 13.1.6. McCormick & Company, Inc.
- 13.1.7. Lotus Foods Inc.
- 13.1.8. Annie Chun's, Inc.
- 13.1.9. Embridge Foods, Inc.
- 13.1.10. Natural Earth Products Inc.