South America Rice Noodles Market, By Product Type (Vermicelli, Stick, Wide, Others), By Distribution Channel (Online, Offline), By Country, Competition, Forecast & Opportunities, 2020-2030F

The South America Rice Noodles Market was valued at USD 172.45 million in 2024 and is projected to reach USD 346.34 million by 2030, growing at a CAGR of 12.32% during the forecast period. This growth is fueled by increasing consumer demand for gluten-free and healthier food options. As dietary preferences evolve and health consciousness rises across the region, rice noodles have emerged as a favored alternative to wheat-based products. Their appeal is further enhanced by the rising influence of Asian cuisine in South American countries such as Brazil and Argentina. The market is also benefiting from urbanization, increased disposable income, and the rapid expansion of the foodservice sector. These factors are collectively driving greater consumption of rice noodles, particularly in convenient and ready-to-eat formats, making them a staple among modern South American consumers.

Key Market Drivers

Rising Demand for Gluten-Free and Health-Conscious Alternatives

Health-conscious eating habits and growing awareness of gluten intolerance are major drivers of rice noodle adoption across South America. Consumers are increasingly shifting toward gluten-free diets due to health conditions such as celiac disease or a general preference for lighter, less processed meals. Rice noodles, being naturally gluten-free and lower in fat and calories than traditional pasta, align well with these dietary needs. In Brazil, for instance, a significant portion of the population is reducing meat and processed food intake, further enhancing demand for plant-based, clean-label products like rice noodles. As this shift toward natural and health-focused eating continues, rice noodles are gaining ground as a wholesome and versatile option in both retail and foodservice settings.

Key Market Challenges

Limited Awareness and Consumer Education

Despite growing interest in international cuisine, many consumers in South America remain unfamiliar with rice noodles, their preparation, and health benefits. Unlike traditional pasta, rice noodles lack cultural familiarity in the region, which can hinder mainstream acceptance. Competing with long-established wheat-based noodle products, rice noodles face challenges in establishing themselves in everyday diets. This lack of awareness also impacts consumer confidence and purchase intent. To overcome this barrier, targeted awareness campaigns and culinary education efforts are needed to introduce rice noodles as a convenient, nutritious, and adaptable food choice suitable for local dishes and modern dietary trends.

Key Market Trends

Rising Demand for Healthier and Gluten-Free Alternatives

The shift toward healthier eating is a defining trend in the South American rice noodles market. Gluten-free diets are growing in popularity not only among individuals with medical conditions but also among a broader population seeking cleaner and lighter food choices. Rice noodles, which are naturally gluten-free and often viewed as easy to digest and minimally processed, fit well within this trend. This health-driven demand is pushing brands to highlight their products' nutritional benefits and clean-label credentials, including "no additives," "low fat," and "all-natural." As more consumers prioritize wellness in their food choices, rice noodles are becoming a preferred pantry staple across a widening demographic.

Key Market Players

• Thai President Foods Public Company Limited
• Nongshim Co., Ltd.
• Toyo Suisan Kaisha, Ltd.
• Nasoya Foods USA, LLC
• Nissin Foods Co., Ltd.
• McCormick & Company, Inc.
• Lotus Foods Inc.
• Annie Chun's, Inc.
• Embridge Foods, Inc.
• Natural Earth Products Inc.

Report Scope:

In this report, the South America Rice Noodles Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

South America Rice Noodles Market, By Product Type:

• Vermicelli
• Stick
• Wide
• Others

South America Rice Noodles Market, By Distribution Channel:

• Online
• Offline

South America Rice Noodles Market, By Country:

• Brazil
• Argentina
• Colombia
• Rest of South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the South America Rice Noodles Market.

Available Customizations:

South America Rice Noodles Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).