India Electric Toothbrush Market By Type (Battery, Rechargeable), By End User (Kids, Adults), By Sales Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Electric Toothbrush Market was valued at USD 75.23 million in 2024 and is projected to reach USD 110.45 million by 2030, growing at a CAGR of 4.92% during the forecast period. The market is witnessing notable expansion driven by rising disposable incomes, growing urbanization, and increasing awareness of oral hygiene. Urban consumers are shifting from manual to electric toothbrushes for improved dental care, influenced by the convenience, effectiveness, and technological advancements these devices offer. Features such as smart sensors, pressure alerts, multiple brushing modes, and long-lasting batteries are enhancing the user experience. Additionally, the rise of e-commerce platforms has simplified access to a wide range of electric toothbrushes, enabling consumers to explore and compare options with ease. These factors collectively support the growing adoption of electric toothbrushes across Indian households.

Key Market Drivers

Technological Innovation

Technological innovation is a primary driver of growth in the India electric toothbrush market. Advanced features like Bluetooth connectivity, smart sensors, and mobile app integration enable users to receive real-time feedback and customized brushing recommendations, enhancing oral hygiene. Multiple cleaning modes, pressure sensors, and improved battery performance further enhance the appeal and effectiveness of electric toothbrushes. The emergence of eco-friendly, rechargeable models also aligns with rising consumer interest in sustainability. These innovations not only cater to tech-savvy consumers but also help differentiate products in a competitive market, fueling greater adoption and market expansion.

Key Market Challenges

Battery & Charging Issues

Battery and charging limitations pose a notable challenge for the India electric toothbrush market. Users in regions with inconsistent electricity access, especially rural and semi-urban areas, may find it difficult to keep devices charged. Rechargeable models may suffer from battery degradation over time, leading to shorter usage cycles and reduced convenience. Additionally, devices with more advanced features often require longer charging durations, which may not align with the expectations of consumers seeking fast, low-maintenance solutions. Combined with the higher cost of electric toothbrushes, these issues can hinder broader market adoption, particularly among price-conscious users.

Key Market Trends

Increasing Adoption of Smart & Connected Toothbrushes

A significant trend shaping the India electric toothbrush market is the rising adoption of smart and connected devices. Modern electric toothbrushes now feature AI-driven technology, Bluetooth connectivity, and app-based interfaces that offer real-time tracking and tailored brushing guidance. Leading brands such as Oral-B and Philips Sonicare provide smart toothbrushes capable of analyzing brushing behavior, alerting users about missed areas, and syncing with health tracking platforms. With growing affordability and wider availability, these intelligent solutions are gaining traction among health-conscious consumers. This shift toward digital oral care is redefining consumer preferences and fueling growth in the Indian market.

Key Market Players

• Colgate-Palmolive Company
• The Procter & Gamble Company
• Koninklijke Philips N.V.
• Tusk
• Ordo
• Brushd
• Perfora
• Sonic Brush
• Argos Limited
• Gem-Care Products Pty Ltd

Report Scope:

In this report, the India Electric Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Electric Toothbrush Market, By Type:

• Battery
• Rechargeable

India Electric Toothbrush Market, By End User:

• Kids
• Adults

India Electric Toothbrush Market, By Sales Channel:

• Online
• Offline

India Electric Toothbrush Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Electric Toothbrush Market.

Available Customizations:

India Electric Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).