United States Tire Market, By Vehicle Type, By Tire Type, By Demand Category, By Region, Competition, Forecast & Opportunities, 2020-2030F

The United States Tire Market was valued at USD 29.26 billion in 2024 and is projected to reach USD 40.21 billion by 2030, growing at a CAGR of 5.49% during the forecast period. The market is expanding steadily, driven by increased vehicle production, robust automotive sales, and heightened demand for replacement tires. Consumers are seeking tires that enhance fuel efficiency, safety, and durability, leading to greater adoption of advanced products like run-flat tires, low rolling resistance variants, and smart tires. Environmental regulations are also pushing the adoption of eco-friendly and retreaded tire options. Additionally, the growing popularity of electric and hybrid vehicles is encouraging the development of tire technologies specifically designed for their unique performance characteristics. The rise of e-commerce platforms is further reshaping traditional distribution methods, making tire purchases more accessible and convenient for consumers across the country.

Key Market Drivers

Rising Vehicle Ownership and Fleet Expansion

The steady increase in vehicle ownership in the United States is a significant factor driving tire demand. With a growing number of registered vehicles across segments-including passenger cars, SUVs, and commercial trucks-there is a continuous need for original and replacement tires. Expanding commercial and ride-sharing fleets are further boosting this demand, as these vehicles typically experience higher usage and require more frequent tire replacements. Fleet operators, logistics companies, and delivery services represent a key segment fueling aftermarket growth. According to the U.S. Tire Manufacturers Association (USTMA), total tire shipments in the country are expected to reach 340.4 million units in 2025, up from 337.3 million units in 2024, surpassing pre-pandemic levels. This trend underscores the sustained momentum in tire consumption supported by increased vehicle use, replacement needs, and technological advancements.

Key Market Challenges

Volatility in Raw Material Prices

Price fluctuations in raw materials pose a major challenge for tire manufacturers in the U.S. Tires are composed of multiple materials such as natural rubber, synthetic rubber, carbon black, and steel-all of which are vulnerable to global commodity price shifts. For instance, changes in crude oil prices directly impact the cost of synthetic rubber and other petroleum-based components. Similarly, natural rubber supply disruptions due to geopolitical instability, climatic conditions, or trade barriers in producing regions can lead to increased manufacturing costs. This volatility affects the entire supply chain and complicates pricing strategies for companies. For small and mid-sized manufacturers, maintaining profitability while staying price-competitive becomes especially difficult. These uncertainties also hinder long-term planning and investment in product innovation.

Key Market Trends

Advancements in Tire Technology and Innovation

Technological progress is playing a pivotal role in shaping the U.S. tire market. Manufacturers are heavily investing in R&D to develop tires with enhanced performance characteristics-such as improved traction, fuel efficiency, longer lifespan, and better safety features. Smart tires equipped with embedded sensors are transforming tire maintenance and monitoring by providing real-time data on air pressure, temperature, and tread wear. This is particularly beneficial for fleet operators aiming to minimize downtime and optimize vehicle performance. Additionally, innovations like run-flat tires, low rolling resistance designs, and self-sealing technologies are gaining popularity due to their convenience and enhanced safety. The use of advanced materials such as silica and aramid, along with precision tread engineering, is enabling tire manufacturers to meet diverse performance requirements for different vehicles and driving environments.

Key Market Players

• Michelin North America Inc.
• The Goodyear Tire & Rubber Company
• Bridgestone Americas Inc.
• Cooper Tire & Rubber Company
• Continental Tire The Americas LLC
• Pirelli Tire North America LLC
• Kumho Tire United States Inc.
• Yokohama Tire Corporation
• Toyo Tire United States Corp.
• Hankook Tire America Corp.

Report Scope:

In this report, the United States Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Tire Market, By Vehicle Type:

• Passenger Car
• Light Commercial Vehicle
• Medium & Heavy Commercial Vehicle
• Two Wheelers
• Others

United States Tire Market, By Tire Type:

• Radial
• Bias

United States Tire Market, By Demand Category:

• OEM
• Aftermarket

United States Tire Market, By Region:

• South
• West
• Northeast
• Midwest

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Tire Market.

Available Customizations:

United States Tire Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).