Vietnam Table Mounted Water Purifiers Market By Type (RO, UF, NF, Others), By Distribution Channel (Hypermarket/Supermarket, Multi Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Vietnam Table Mounted Water Purifiers Market was valued at USD 104.59 Million in 2024 and is anticipated to grow USD 162.84 Million by 2030 with a CAGR of 7.66%. The Vietnam table mounted water purifiers market is experiencing steady growth, driven by increasing concerns over water contamination, rising health awareness, and the growing urban middle-class population. These compact purifiers are especially popular among urban households and renters due to their ease of installation, space-saving design, and affordability compared to larger filtration systems. Manufacturers are introducing advanced technologies such as UV, UF, and RO filtration combined with features like mineral retention and smart indicators to appeal to tech-savvy consumers. The rise in e-commerce and organized retail channels is further facilitating market penetration. Additionally, government initiatives promoting clean drinking water and rising disposable incomes are supporting demand. The market is poised for continued expansion, particularly in tier-1 and tier-2 cities.

Key Market Drivers

Rising Health and Hygiene Awareness Among Urban Consumers

One of the primary drivers of the Vietnam table mounted water purifiers market is the growing awareness of health and hygiene, particularly among urban consumers. As Vietnam continues to urbanize rapidly, a rising proportion of the population is becoming more conscious about the quality of drinking water. Concerns over waterborne diseases, chemical contamination, and aging municipal infrastructure have led households to seek additional layers of water filtration. Vietnam's national standard for urban drinking water (QCVN 01 1:2018/BYT) mandates maintaining residual chlorine in municipal water at 0.2-1 mg/L to ensure bacterial safety. However, levels below 0.2 mg/L are considered unsafe, while above 1 mg/L can lead to poor taste and user discomfort. Table mounted purifiers, being compact and easy to install, have emerged as a convenient solution for urban families living in apartments or rented accommodations. Consumers are increasingly prioritizing the safety of their drinking water, especially for children and elderly family members. As of 2024, Vietnam comprises a total of 900 urban areas, which include two special-grade cities, 21 first-grade cities, 39 second-grade cities, and 44 third-grade cities. The COVID-19 pandemic further heightened this concern, reinforcing the importance of home-based health solutions, including clean water access. As more consumers adopt health-first lifestyles, table mounted purifiers are gaining traction due to their ability to provide quick, affordable, and reliable water purification.

Key Market Challenges

Consumer Price Sensitivity and Low Awareness in Rural Areas

One of the biggest challenges in the Vietnam table mounted water purifiers market is the high level of price sensitivity among consumers, especially in rural and low-income segments. Although awareness of water quality issues is gradually increasing, many consumers still perceive water purifiers as luxury or non-essential appliances. A significant portion of the population continues to rely on traditional boiling methods or bottled water, considering them more economical or accessible alternatives. In rural areas, there is often limited understanding of water contamination risks and the long-term health benefits of using purification systems. Moreover, the upfront cost of table mounted purifiers, even though lower than larger systems, can still be a deterrent for price-conscious consumers. This is compounded by the recurring costs of filter replacements and maintenance, which many see as an unnecessary burden. The lack of targeted awareness campaigns and limited availability of affordable, entry-level models tailored for rural households further hinder market penetration in these regions.

Key Market Trends

Rising Preference for Multi-Stage and Smart Filtration Technologies

Vietnamese consumers are increasingly favoring table mounted water purifiers that offer multi-stage filtration systems, integrating technologies like Reverse Osmosis (RO), Ultraviolet (UV), Ultrafiltration (UF), and Activated Carbon. These advanced filtration units are no longer confined to premium categories; mid-range and even some entry-level models are adopting multi-stage systems to appeal to the growing demand for comprehensive water treatment. The combination of physical, chemical, and biological filtration ensures protection against heavy metals, bacteria, viruses, and organic impurities, making these purifiers suitable for areas with uncertain water sources. Alongside this, there is a surge in the adoption of "smart" purifiers-units that feature digital displays, filter change indicators, auto-shutoff mechanisms, and app-based monitoring. These intelligent features not only enhance user convenience but also provide greater control over water quality. Consumers, particularly in urban and tech-savvy segments, are seeking products that offer peace of mind, modern aesthetics, and seamless integration with their connected lifestyles. As a result, manufacturers are aggressively investing in R&D to develop compact table-top units that deliver both cutting-edge purification and smart functionality.

Key Market Players

• Karofi Group Joint Stock Company
• The Kangaroo Group
• SUNHOUSE Group Joint Stock Company
• A.O. Smith Vietnam Company Limited
• Carpa Vietnam Trade Joint Stock Company (Coway)
• Unilever Vietnam International Company Limited
• Water Supply and Sewerage Technology Development Joint Stock Company (HTECH)
• 3M Vietnam Co., Ltd
• BMS Water Import Company Limited
• DuPont Vietnam Limited

Report Scope:

In this report, the Vietnam Table Mounted Water Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vietnam Table Mounted Water Purifiers Market, By Type:

• RO
• UF
• NF
• Others

Vietnam Table Mounted Water Purifiers Market, By Distribution Channel:

• Hypermarket/Supermarket
• Multi Branded Stores
• Online
• Others

Vietnam Table Mounted Water Purifiers Market, By Region:

• Northern Vietnam
• Southern Vietnam
• Central Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Table Mounted Water Purifiers Market.

Available Customizations:

Vietnam Table Mounted Water Purifiers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).